What We Do

Our Focus on Human Connection

We create human connection across digital platforms that elicit quantifiable patient engagement, acquisition, and advocacy.

Every day, we pair our health care expertise with fresh research and evolving consumer insight to create meaningful moments where prospective patients are informed and influenced. It begins with creating personas, highlights the patient journey, leverages creativity, and relies on data to optimize all these efforts. Altogether, this process typically yields between 10x—100x results for our clients.

Persona Icon

The Human-Centered Persona

The Human-Centered Persona takes into consideration all the factors that impact your patients and recognizes that how we communicate with them is the difference between your message resonating or falling flat. Showing empathy for and understanding of each patient’s life, will create not only patients, but advocates for your organization.

Read the blog >

Patient Journey Mapping icon

Patient Journey Mapping (PJM)

It’s never been more important to understand each patient’s journey through their health care experience: their fears, their motivations, what they need to hear from your organization, the obstacles to overcome. Once we uncover these critical elements, we align your organization’s services, operations and marketing strategies with consumer behaviors, mindsets and key expectations.

Done right, PJM becomes the operating system for all major marketing initiatives. In other words, PJM is not a theoretical exercise. While traditional marketing plans focus on creating awareness, interest and intent to select care, patient journey mapping advances your planning further by addressing those goals along with creating better brand experiences and plotting conversion points where your organization can drive patient acquisition.

Case study on iPhone
Messaging icon

Resonant Messaging

These tools—Human-Centered Personas and PJM—allow us to create messages that resonate with each persona in a deeply meaningful way. We understand how to connect emotionally and produce work that creates action and connection.

See case study >

Metric icon

Metrics & Optimization

From our personas, we’ve identified where your most valuable audiences live (online and off). From here we deploy a mix of channels customized to your key audiences’ media consumption habits. After we deploy the plan and connect with them, we track their engagement in real time. This response is visualized in a dashboard, customized to the data points and key performance indicators that we’ve established with you before launch. At any given time, you and your leadership team can access how the campaign is performing.

Previously, marketing campaigns were launched and results were reported at the end of the campaign. Those days are over. Before campaign launch, our team establishes media flights with milestones where we’re reporting results and optimizing campaign performance. This includes assessing top performing creative and where we have opportunity for improvement, and then making those adjustments so your budget can work as hard as possible and we know we’ve done everything possible to drive conversions.

Services

Delivering human connection across all channels is our expertise. We deliver just that across four core competencies: Strategy, Digital, Brand and Integrated Marketing. These are the things that our health care clients ask us to do every day.

  • Research & Insights
  • Patient Journey Mapping
  • Integrated Marketing Strategy
  • Digital & Content Strategy
  • Patient Acquisition & Engagement

View Our Thinking

  • Digital Patient Journey Mapping
  • Persona Development
  • Digital Content
  • SEO + SEM
  • Dashboard Development: Performance Metrics + Optimization
  • UX Design
  • Website Development

See Digital Case Study

  • Quantitative & Qualitative Research
  • Analysis
  • Strategy
  • Identity
  • Positioning
  • Guidelines
  • Implementation

See The Process

  • Broadcast Television
  • Traditional Content Development and Executions
  • Collateral Design
  • Social
  • Digital
  • Content
  • Media Planning + Buying

See Marketing Study

Growth Strategies

  • Research & Insights
  • Patient Journey Mapping
  • Integrated Marketing Strategy
  • Digital & Content Strategy
  • Patient Acquisition & Engagement

View Our Thinking

Digital Engagement

  • Digital Patient Journey Mapping
  • Persona Development
  • Digital Content
  • SEO + SEM
  • Dashboard Development: Performance Metrics + Optimization
  • UX Design
  • Website development

See Digital Case Study

Brand Implementation

  • Quantitative & Qualitative Research
  • Analysis
  • Strategy
  • Identity
  • Positioning
  • Guidelines
  • Implementation

See The Process

Integrated Marketing

  • Broadcast Television
  • Traditional Content Development and Executions
  • Collateral Design
  • Social
  • Digital
  • Content
  • Media Planning + Buying

See Marketing Study