What We Do

More than marketing, it’s a movement.

It’s a movement for the better. In a world of rapid change, we consistently take a stand. For better lives. For a better world. And for partners who do the same—whether it’s a nonprofit or private hospital, a community agency or an advocacy group, a rural startup or an urban legacy brand. We’re here to inspire interest and action. Our work draws people closer to the conversations and causes that matter, and keeps things moving in meaningful ways.

Strategy + Consulting

Start heading in the right direction. Hailey Sault strategy engagements lean on a deep expertise working both within, and as partners to, health care organizations to deliver clear paths to achieving your goals.

  • Patient Acquisition & Engagement
  • Patient Journey Mapping
  • Digital & Content Strategy
  • Integrated Marketing Strategy
  • Research & Insights


We create, place and share memorable, meaningful, trackable and measurable digital and social messages that cultivate responses and build relationships.

  • Websites
  • UX Design
  • Persona Development
  • SEO + SEM
  • Performance Metrics + Optimization
  • Content Strategy
  • Digital Patient Journeys


Our signature process is called Stand Up Branding—because when you take a stand people listen, connect, relate and become passionate about you and who you are. Our process uncovers what you stand for and declares it loud and clear—ultimately, moving people to choose you.

  • Analysis
  • Strategy
  • Identity
  • Positioning
  • Guidelines
  • Implementation


You deserve big creative ideas that are on target—the kind that get you noticed and heard.

  • TV/Video
  • Radio
  • Print
  • Social
  • Digital
  • Content
  • Media Planning + Buying

with Marsha Hystead, CCO

with Marsha Hystead, CCO

In pursuit of better

For decades, we have been working hand-in-hand with health care brands, innovative startups and cause-driven organizations in pursuit of the greater good. The trouble is: health care is broken in too many ways, for too many people. So we decided to do something to help fix it.


From keynotes to breakout sessions, health care strategy to creative execution, we’re honored to stand up and share our insights.

  • ISHMPR keynote
  • Illinois Society for Healthcare Marketing and Public Relations Conference
  • American Marketing Association
  • SHSMD annual conference
  • American Hospital Association’s Society for Healthcare Strategy & Marketing Development
  • SHSMD annual conference, pre-conference workshop

National Research

“Why Patients Switch: What Your Brand Needs to Know.” Our latest research findings with Frank N. Magid Associates analyzed why people come to or leave a health care provider. Featuring focus groups and an online quantitative survey of 1,100 U.S. consumers in three markets, it helps us help our clients shape big picture brand development and day-to-day strategy.