Patient journey mapping workbook:
A step-by-step guide to move your audience from acquisition to brand advocacy.

This workbook is your guide through a patient journey mapping process that is so complete we believe it is a new operating system for marketing. It features an exclusive process that doesn’t end when you acquire patients, but is designed to turn your patients into life-long brand advocates.


  • A fresh approach to building audience personas
  • A patient journey framework that is equal parts clinical and marketing insight
  • A canvas map to aid in planning with key stakeholders

Download this resource and start to see how every piece of your marketing strategy can work in tandem with your organization’s operational processes—with the end goal of creating the kind of total health care experiences that lead to patient retention and loyalty.

Get instant access to the guide.

Download the workbook from Hailey Sault, a leading health care marketing, branding and digital firm. We’ll also email you a link to access the workbook at any time.

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