Marketing Health Care to Millennials

Millennials now outnumber Baby Boomers, are poised to inherit this nation’s purchasing power—and 35 percent of them want their local health care provider to help them be healthier every day. They could be turning to you:

• as their first primary care provider
• for birth control advice or to see them through their first pregnancy
• for help kicking a smoking habit or drinking problem
• for ways to live healthier

Find out who they are and how you can reach them by downloading our Millennial infographic. You’ll learn:

• what they value most
• how to get their attention
• how they interact with brands
• why they shouldn’t be ignored