Marketing Health Care for Generation X

The oldest members of Generation X are turning 50. They are active seekers of information about staying healthy and vital—60 percent exercise daily and 20 percent engage in brain health exercises. They could be turning to you for:

• weight loss help
• ways to control their diabetes
• their first colonoscopy or mammogram
• help with mental health issues

Find out who they are and how you can reach them by downloading our Generation X infographic. You’ll learn:

• what they value most
• how they view their health
• which digital devices they use most
• their video streaming habits
• why they shouldn’t be ignored