Health Assessments

Sacred Heart Hospital
problem

Remember your health
It was time to reconnect with the people of the Eau Claire Valley region and remind them that their community hospitals (Sacred Heart and St. Joseph’s) provided easy-to-take online health assessments that could help detect and prevent chronic diseases.

problem

Remember your health
It was time to reconnect with the people of the Eau Claire Valley region and remind them that their community hospitals (Sacred Heart and St. Joseph’s) provided easy-to-take online health assessments that could help detect and prevent chronic diseases.

strategy/solution

Keep the memories alive
We knew that our 45+ audience would remember a time when mom or dad would get the movie camera out to record family milestones—birthdays, riding a bike for the first time, vacations. So, we used vintage iStock video clips in a campaign that took our audience back to “remember when” and urged them to take an assessment so they could “be here” to create future milestones with the ones they love.

strategy/solution

Keep the memories alive
We knew that our 45+ audience would remember a time when mom or dad would get the movie camera out to record family milestones—birthdays, riding a bike for the first time, vacations. So, we used vintage iStock video clips in a campaign that took our audience back to “remember when” and urged them to take an assessment so they could “be here” to create future milestones with the ones they love.

Ready to get moving?