Campaign Toolkit

Rural Wisconsin Health Cooperative
the problem

Tackling a challenging build

Rural Wisconsin Health Cooperative is a unique collaborative network of free-standing and system-affiliated rural hospitals. This group came to us with a compelling challenge—create a toolkit filled with easily customizable campaign elements that its diverse members could pick and choose from in order to successfully:

  • Counteract urban bias—the tendency of people to think that bigger is better.
  • Build confidence—in the exceptional talent and technology available to residents at their local hospital.
  • Create internal and external advocates—by instilling pride in the community hospital among staff, physicians, donors, board members and volunteers, as well as residents and businesses.
the problem

Tackling a challenging build

Rural Wisconsin Health Cooperative is a unique collaborative network of free-standing and system-affiliated rural hospitals. This group came to us with a compelling challenge—create a toolkit filled with easily customizable campaign elements that its diverse members could pick and choose from in order to successfully:

  • Counteract urban bias—the tendency of people to think that bigger is better.
  • Build confidence—in the exceptional talent and technology available to residents at their local hospital.
  • Create internal and external advocates—by instilling pride in the community hospital among staff, physicians, donors, board members and volunteers, as well as residents and businesses.

Print Ads

Digital Ads

the strategic solution

Delivering a sturdy foundation


Our strategy—to hold up the talented, passionate and committed health care providers and staff in rural Wisconsin Health Cooperative communities—was based firmly in our national research and experience in rural health care marketing. Our research revealed folks trust health care information from their provider more than anyone else. And our experience in rural health care marketing has taught us that community hospital employees are proud of taking care of the families and neighbors they know.

the strategic solution

Delivering a sturdy foundation


Our strategy—to hold up the talented, passionate and committed health care providers and staff in rural Wisconsin Health Cooperative communities—was based firmly in our national research and experience in rural health care marketing. Our research revealed folks trust health care information from their provider more than anyone else. And our experience in rural health care marketing has taught us that community hospital employees are proud of taking care of the families and neighbors they know.

Banners

Poster, Infographic, Brochure

Outdoor

the results

“Hailey Sault brought a unique and deep understanding of our rural Wisconsin healthcare organizations with them. They constructed a toolkit filled with materials around a Champions of Health theme that hit home with our members and is successfully being used to engage employees and communities. We have even introduced the toolkit to rural healthcare organizations around the country and are expanding the kit with video right now.”

—Tim Size, Executive Director, Rural Wisconsin Health Cooperative

the results

“Hailey Sault brought a unique and deep understanding of our rural Wisconsin healthcare organizations with them. They constructed a toolkit filled with materials around a Champions of Health theme that hit home with our members and is successfully being used to engage employees and communities. We have even introduced the toolkit to rural healthcare organizations around the country and are expanding the kit with video right now.”

—Tim Size, Executive Director, Rural Wisconsin Health Cooperative