Pampered Pregnancy

CarePoint Health
problem

Bigger isn’t always better
The choices pregnant women have for prenatal care and delivery in CarePoint Health’s Hudson County, New Jersey market are numerous—including big name hospitals in Manhattan. CarePoint was losing volume in its obstetrics department. It needed women to choose CarePoint’s Pampered Pregnancy Program, which would allow them to deliver close to home while enjoying amenities they might not find in Manhattan.

problem

Bigger isn’t always better
The choices pregnant women have for prenatal care and delivery in CarePoint Health’s Hudson County, New Jersey market are numerous—including big name hospitals in Manhattan. CarePoint was losing volume in its obstetrics department. It needed women to choose CarePoint’s Pampered Pregnancy Program, which would allow them to deliver close to home while enjoying amenities they might not find in Manhattan.

strategy/solution

A personalized experience, close to home
We knew that above all else, most women hope that their birth experience will be joyful. They want a provider that they can trust to care for them and their baby, but also provide them with a very meaningful, personal experience. Videos, digital, blog content and social media were a few of the tactics used in a campaign that illustrated the many ways CarePoint Health could deliver joy.

strategy/solution

A personalized experience, close to home
We knew that above all else, most women hope that their birth experience will be joyful. They want a provider that they can trust to care for them and their baby, but also provide them with a very meaningful, personal experience. Videos, digital, blog content and social media were a few of the tactics used in a campaign that illustrated the many ways CarePoint Health could deliver joy.

Ready to get moving?