Branding

Memorial Medical Center
Hayward Area Memorial Hospital
the problem

Standing up to market pressure
With market share pressure from larger hospitals and health systems bearing down on them, Wisconsin hospitals Memorial Medical Center in Ashland and Hayward Area Memorial Hospital did what needed to be done—unite to provide comprehensive regional care. What was needed next was a strong co-brand that would be meaningful to the communities each hospital served.

the problem

Standing up to market pressure
With market share pressure from larger hospitals and health systems bearing down on them, Wisconsin hospitals Memorial Medical Center in Ashland and Hayward Area Memorial Hospital did what needed to be done—unite to provide comprehensive regional care. What was needed next was a strong co-brand that would be meaningful to the communities each hospital served.

strategic solution

Bringing out a unique sense of place
Through our Stand Up Branding immersion process we realized a deep-seated sense of humility and quiet dignity in the people who lived in both communities, as well as a great appreciation for the raw, natural beauty that surrounded them each day. Our brand identity needed to capture the power of that understated pride and acknowledge an appreciation for everything that was
“Right here in the place we love.”

strategic solution

Bringing out a unique sense of place
Through our Stand Up Branding immersion process we realized a deep-seated sense of humility and quiet dignity in the people who lived in both communities, as well as a great appreciation for the raw, natural beauty that surrounded them each day. Our brand identity needed to capture the power of that understated pride and acknowledge an appreciation for everything that was “Right here in the place we love.”