Tapping into the magic of kid power

Provider Videos | Mankato Clinic
the problem

An introduction was needed
Mankato Clinic offers its community exceptional care provided by physicians and specialists who needed a proper introduction. Not in a stuffy, clinical way, but in a relatable, “I want to go to that doctor” way.

the problem

An introduction was needed
Mankato Clinic offers its community exceptional care provided by physicians and specialists who needed a proper introduction. Not in a stuffy, clinical way, but in a relatable, “I want to go to that doctor” way.

the strategic solution

It’s all about family
The Clinic’s family culture and its personal, relationship-based health care were well known in the community. We wanted to affirm that culture and care while capturing the essence of each of our featured physicians and specialists. The best way to do that was to create television spots that included an interview with members of each physician’s family—their kids. Kids say the darndest things and they are absolutely the perfect metaphor for the future of a community.

the strategic solution

It’s all about family
The Clinic’s family culture and its personal, relationship-based health care were well known in the community. We wanted to affirm that culture and care while capturing the essence of each of our featured physicians and specialists. The best way to do that was to create television spots that included an interview with members of each physician’s family—their kids. Kids say the darndest things and they are absolutely the perfect metaphor for the future of a community.

the results

Your autograph please
Feedback from patients started coming in immediately. One physician reported that not a day went by without a patient jokingly asking for an autograph or saying that they pointed out with great pride to friends or family members, “That’s my doctor!”

the results

Your autograph please
Feedback from patients started coming in immediately. One physician reported that not a day went by without a patient jokingly asking for an autograph or saying that they pointed out with great pride to friends or family members, “That’s my doctor!”

Other comments include

“The ads really hit the nail on the head, they make me feel like we’re all part of the same community.”

“It’s wonderful to see you as a regular person, with family. Otherwise, sometimes it’s easy to forget that doctors are people too—who have the same type of life as us, outside of work.”

“It was great to see another side of you, a more ‘human side.’ ”