COVID-19 Telehealth Campaign

Lake Region Healthcare
the problem
Keeping the doors open virtually

With many of its brick and mortar clinics temporarily closing due to social distancing and patient safety issues surrounding the coronavirus epidemic, Lake Region Healthcare needed to move at the speed of light to implement a telehealth platform and get the word out to its community.

Our job—get a campaign in the market ASAP that:

  • reassured the community that Lake Region Healthcare was still delivering care
  • answered its patients’ need to stay home and safe
  • communicated the ease of use of its virtual visits
  • captured back lost patient volume as routine medical visits and procedures continued to be put on hold
  • addressed market pressure it was experiencing from national telehealth companies
the problem
Keeping the doors open virtually

With many of its brick and mortar clinics temporarily closing due to social distancing and patient safety issues surrounding the coronavirus epidemic, Lake Region Healthcare needed to move at the speed of light to implement a telehealth platform and get the word out to its community.

Our job—get a campaign in the market ASAP that:

  • reassured the community that Lake Region Healthcare was still delivering care
  • answered its patients’ need to stay home and safe
  • communicated the ease of use of its virtual visits
  • captured back lost patient volume as routine medical visits and procedures continued to be put on hold
  • addressed market pressure it was experiencing from national telehealth companies
Print and Digital
Print version of telehealth ad
Sample of digital ad
Sample of digital ad
Sample of digital ad
Sample of digital ad
Sample of digital ad
Video
the strategic solution

Be seen. Be heard. We’re here.

It was critical for us to succinctly communicate the benefits of a Lake Region Healthcare virtual visit to three personas:

  1. Millennial moms, caring for young children at home
  2. 45–65-year-old adults, caring for their family and their parents
  3. Seniors, 65+, who may have never logged on for a virtual chat or visit in any application

We needed to differentiate Lake Region Healthcare from national telehealth brands in the market by reaffirming to patients that their appointment would be face-to-face with a trusted Lake Region Healthcare provider. We also needed to make it clear that Lake Region Healthcare was as committed as ever to supporting the health of its patients and its community, despite restricting in-clinic visits and temporarily closing clinics.

the strategic solution

Be seen. Be heard. We’re here.

It was critical for us to succinctly communicate the benefits of a Lake Region Healthcare virtual visit to three personas:

  1. Millennial moms, caring for young children at home
  2. 45–65-year-old adults, caring for their family and their parents
  3. Seniors, 65+, who may have never logged on for a virtual chat or visit in any application

We needed to differentiate Lake Region Healthcare from national telehealth brands in the market by reaffirming to patients that their appointment would be face-to-face with a trusted Lake Region Healthcare provider. We also needed to make it clear that Lake Region Healthcare was as committed as ever to supporting the health of its patients and its community, despite restricting in-clinic visits and temporarily closing clinics.

Social Media
Facebook Ad animation
Facebook ad animation
Instagram ad animation
Instagram ad animation
Outdoor
Sample of digital ad
Outdoor ad in place
the results
Within one week

The time from input with the client, to strategic and media planning, creative execution, and approval was one week. Over the course of two days following approval, we were able to deploy video and static imagery ads across programmatic display, programmatic video, paid social media and paid search.

Lake Region Healthcare saw a 50 percent increase in virtual visit appointments, with patients going to its virtual visits landing page—a one-stop instructional page making it easy for users to make an appointment and launch their virtual visits.

the results
Within one week

The time from input with the client, to strategic and media planning, creative execution, and approval was one week. Over the course of two days following approval, we were able to deploy video and static imagery ads across programmatic display, programmatic video, paid social media and paid search.

Lake Region Healthcare saw a 50 percent increase in virtual visit appointments, with patients going to its virtual visits landing page—a one-stop instructional page making it easy for users to make an appointment and launch their virtual visits.