Get Back to Your Passion

CarePoint Health
Orthopedics & Sports Medicine
the insight

Delaying a doctor’s appointment is all too common for people dealing with orthopedic problems—especially if they’re unsure who to talk to. What’s more, when you’re in pain, it’s easy to let physical activity fall by the wayside.

the insight

Delaying a doctor’s appointment is all too common for people dealing with orthopedic problems—especially if they’re unsure who to talk to. What’s more, when you’re in pain, it’s easy to let physical activity fall by the wayside.

Video ads

the campaign

Whether you love golf, tennis, soccer, dance or simply taking the stairs, this campaign for CarePoint Health uses the objects of our healthy desires to start the conversation, literally. The ads playfully remind you that you’re “missed” and that help is just a quick response away.

the campaign

Whether you love golf, tennis, soccer, dance or simply taking the stairs, this campaign for CarePoint Health uses the objects of our healthy desires to start the conversation, literally. The ads playfully remind you that you’re “missed” and that help is just a quick response away.

Digital ads

Print ads

effectiveness

In a saturated New Jersey–New York media landscape, reaching target audiences meant we needed to find ways to break through the noise with narrow segmented and unique, engaging creative and an ongoing, informative content strategy.

To date, this slightly suggestive campaign has garnered the following results:

• 5 million impressions from campaign efforts

• 12% click through rates on digital channels
(typically industry rates average .5–3%)

• 200-fold increase in orthopedic section web page sessions

• 350 unique actions on the landing page
including calls to schedule an appointment, find a doctor, contact the hospital for more information

effectiveness

In a saturated New Jersey–New York media landscape, reaching target audiences meant we needed to find ways to break through the noise with narrow segmented and unique, engaging creative and an ongoing, informative content strategy.

To date, this slightly suggestive campaign has garnered the following results:

• 5 million impressions from campaign efforts

• 12% click through rates on digital channels
(typically industry rates average .5–3%)

• 200-fold increase in orthopedic section web page sessions

• 350 unique actions on the landing page
including calls to schedule an appointment, find a doctor, contact the hospital for more information