Orthopedics & Sports
Medicine Campaign

CarePoint Health
the insight

Delaying a doctor’s appointment is all too common for people dealing with orthopedic problems—especially if they’re unsure who to talk to. What’s more, when you’re in pain, it’s easy to let physical activity fall by the wayside.

the insight

Delaying a doctor’s appointment is all too common for people dealing with orthopedic problems—especially if they’re unsure who to talk to. What’s more, when you’re in pain, it’s easy to let physical activity fall by the wayside.

Video ads

the campaign

Whether you love golf, tennis, soccer, dance or simply taking the stairs, this campaign for CarePoint Health uses the objects of our healthy desires to start the conversation, literally. The ads playfully remind you that you’re “missed” and that help is just a quick response away.

the campaign

Whether you love golf, tennis, soccer, dance or simply taking the stairs, this campaign for CarePoint Health uses the objects of our healthy desires to start the conversation, literally. The ads playfully remind you that you’re “missed” and that help is just a quick response away.

Digital ads

Print ads

the method

In a saturated New Jersey–New York media landscape, reaching target audiences meant finding ways to break through the noise with narrow segmentation and unique, engaging creative.

 

In a bid to increase patient volume, the integrated campaign was designed to elicit phone calls, online engagement and conversions with support from an ongoing content strategy.

the campaign

In a saturated New Jersey–New York media landscape, reaching target audiences meant finding ways to break through the noise with narrow segmentation and unique, engaging creative.

 

In a bid to increase patient volume, the integrated campaign was designed to elicit phone calls, online engagement and conversions with support from an ongoing content strategy.