A New Day

CarePoint Health

problem

Too many potential patients of CarePoint Health were deterred from using the health system’s high-quality services, close to home in their Hudson County communities, because they perceived a major insurance carrier wouldn’t cover all of the health system’s care as “in-network.”

problem

Too many potential patients of CarePoint Health were deterred from using the health system’s high-quality services, close to home in their Hudson County communities, because they perceived a major insurance carrier wouldn’t cover all of the health system’s care as “in-network.”

strategic solution

We crafted clear, bright messaging informing people that Horizon Blue Cross Blue Shield of New Jersey was once again in-network with CarePoint Health. A multimedia campaign conveyed hopeful optimism and warm excitement about having options to go where you want for the care you need. It was monumental news for patients, provider and insurer alike—nothing short of “a new day” for the region’s health.

strategic solution

We crafted clear, bright messaging informing people that Horizon Blue Cross Blue Shield of New Jersey was once again in-network with CarePoint Health. A multimedia campaign conveyed hopeful optimism and warm excitement about having options to go where you want for the care you need. It was monumental news for patients, provider and insurer alike—nothing short of “a new day” for the region’s health.

results

With a heavy focus online, the campaign garnered more than 5 million impressions across all digital advertising channels and effectively drove traffic to the customized campaign landing page. Click-through rates (CTRs) far exceeded the industry average, as ads averaged a 4.35% CTR and a low $.48 cost per click (CPC) across all channels.

results

With a heavy focus online, the campaign garnered more than 5 million impressions across all digital advertising channels and effectively drove traffic to the customized campaign landing page. Click-through rates (CTRs) far exceeded the industry average, as ads averaged a 4.35% CTR and a low $.48 cost per click (CPC) across all channels.