Image Campaign

Bring back that loving feeling
the problem

Squeezed by the competition

It had been four years since northern Wisconsin sister hospitals, Memorial Medical Center of Ashland and Hayward Area Memorial Hospital, were co-branded around the purposeful tagline “Right here in the place we love.” Successful campaigns had been launched during that time. However, amid months of increasing competition in the market, a campaign needed to be created that generated more connection between the hospitals and the people of the region. A new energy surrounding how deeply Memorial Medical Center and Hayward Area Memorial Hospital cared for the people they served needed to be expressed. It was time to remind people to be proud of who they were, where they lived and the hospitals that were always by their side.

the problem

Squeezed by the competition

It had been four years since northern Wisconsin sister hospitals, Memorial Medical Center of Ashland and Hayward Area Memorial Hospital, were co-branded around the purposeful tagline “Right here in the place we love.” Successful campaigns had been launched during that time. However, amid months of increasing competition in the market, a campaign needed to be created that generated more connection between the hospitals and the people of the region. A new energy surrounding how deeply Memorial Medical Center and Hayward Area Memorial Hospital cared for the people they served needed to be expressed. It was time to remind people to be proud of who they were, where they lived and the hospitals that were always by their side.

Print Ads

Digital Ads

the strategic solution

Love takes center stage

Our solution was to pull “love” out of the tagline and highlight the people the two hospitals cared for and loved like their own—the sons, daughters, grandmothers and grandfathers, best friends and neighbors of the people of Ashland and Hayward. We wanted to let the unique faces of these people say it all. Language that expressed the hospitals’ commitment to protect the people of the region, to keep them healthy and meet their needs backed up the striking visuals.

the strategic solution

Love takes center stage

Our solution was to pull “love” out of the tagline and highlight the people the two hospitals cared for and loved like their own—the sons, daughters, grandmothers and grandfathers, best friends and neighbors of the people of Ashland and Hayward. We wanted to let the unique faces of these people say it all. Language that expressed the hospitals’ commitment to protect the people of the region, to keep them healthy and meet their needs backed up the striking visuals.

Outdoor

Facebook & Instagram Images