The Health Care Marketer's Guide to Cost Transparency

The #1 reason patients switch providers is cost transparency.

Our research reveals that now is the time for health care marketers to tackle the issue. As the infographic below shows, cost is seriously on people’s minds—and they’re willing to change providers because of it.

Innovators will have the edge
Don’t wait for insurance companies or your competitors to take the lead. Our free Cost Guide uses our exclusive 2017 data* to:

  • Show how you can help patients understand health care costs.
  • Provide insights for building customer loyalty and patient retention.
  • Begin to differentiate and attract patients willing to switch.
Cost Transparency Infographic

*Source: Why Patients Switch 2017, a Hailey Sault and Frank N. Magid collaborative study of 1,100 health care decision makers in America.

Instant insight:

Download the FREE GUIDE to Health Care Cost Transparency

Cost Guide Transparency Cover
Cost Transparency Infographic

*Source: Why Patients Switch 2017, a Hailey Sault and Frank N. Magid collaborative study of 1,100 health care decision makers in America.

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