Navigating Through The Crisis
As those you serve look to you to lead them through this health care crisis, to support them, to inspire them and give them hope—we are by your side. We may be working remotely, but we’ve never stopped doing the research, or developing the strategic insights, resources and creative power you need, especially right now.
Join us for our next Campfire Session
What’s In Your Fall Marketing Plan?
Friday, September 18, 9:15am – 10am (CDT)
This is a free 45-minute session
Reaching Your Digital Marketing Potential
Agile Marketing for Uncertain Times
COVID-19’s Call To Action Innovate
The Big Pivot Creativity During COVID-19
COVID-Era Patient Personas
Healing Caregiver Burnout to Thrive Beyond COVID-19
Brand in the Time of COVID-19
Getting Patients Back to Care: What’s Working
What COVID-Era Patients Want to Know
Emotional Intelligence for Leaders in the Time of COVID-19
Working Well Remotely
Tourism Insights to Help Your COVID-19 Recovery
Your Post-Pandemic Marketing Strategy
Telemedicine: the New Health Care Normal?
Hailey Sault Research Insights: COVID-19 Communications Strategies
On March 14, we fielded an 800-person study to provide you with insight about how people want their health care provider to communicate with them about COVID-19, and what they want to hear. We hope those insights continue to help you be the most trusted health care resource in your community.
Your Brand in the Time of COVID-19
In this edition of the Hailey Sault COVID-19 POV, we share data, insights and observations collected from our clients, colleagues, and health care insiders across America. We believe these emerging trends and opportunities represent some of the best possibilities for creating positive change for your health care organization, and the people you serve.
Weekly webinars with health care guest speakers and Hailey Sault team members. Upcoming sessions cover topics related to the COVID-19 impact on our industry.
I’m a copywriter, so it’s my job to obsess over words. And, ever since the onset of the coronavirus pandemic, I’ve been obsessed with the words and phrases we as health care marketers are using surrounding COVID-19. I’ve been carefully thinking about their meanings,...
During COVID-19, people are looking for trusted messengers and they’re turning to their health systems, hospitals, clinics and providers as never before. Herculean efforts are being made by health care marketing departments (many of them two to three people strong) to...
As health care audiences search for a calm, reassuring voice in the storm of COVID information, they are increasingly going online to find dependable, trusted sources of information. And as they do, connection needs to be the mainstay for health care brands. A...