Navigating Through The Crisis
As those you serve look to you to lead them through this health care crisis, to support them, to inspire them and give them hope—we are by your side. We may be working remotely, but we’ve never stopped doing the research, or developing the strategic insights, resources and creative power you need, especially right now.
Join us for our next Campfire Session
Agile Marketing for Uncertain Times
Friday, July 17, 9:15am – 10am (CDT)
This is a free 45-minute session
COVID-Era Patient Personas
What COVID-Era Patients Want to Know
Your Post-Pandemic Marketing Strategy
Healing Caregiver Burnout to Thrive Beyond COVID-19
Brand in the Time of COVID-19
Emotional Intelligence for Leaders in the Time of COVID-19
Working Well Remotely
Telemedicine: the New Health Care Normal?
Hailey Sault Research Insights: COVID-19 Communications Strategies
On March 14, we fielded an 800-person study to provide you with insight about how people want their health care provider to communicate with them about COVID-19, and what they want to hear. We hope those insights continue to help you be the most trusted health care resource in your community.
Your Brand in the Time of COVID-19
In this edition of the Hailey Sault COVID-19 POV, we share data, insights and observations collected from our clients, colleagues, and health care insiders across America. We believe these emerging trends and opportunities represent some of the best possibilities for creating positive change for your health care organization, and the people you serve.
Weekly webinars with health care guest speakers and Hailey Sault team members. Upcoming sessions cover topics related to the COVID-19 impact on our industry.
When the likes of Walmart, Best Buy and Amazon (and Target, Walgreens, CVS, Google, Apple, et al) started moving into the business of health care as part of their inherently retail product-based roster of services, many health systems knew they’d need to switch things...
During a crisis like the pandemic—or the civil rights movement we are experiencing at this time—innovators are given permission to move more rapidly than “normal” to create change and foster new ways of thinking and doing. In health care that means reimagining care...
COVID-19 has changed everything—including how health care brands connect with consumers. The service line and brand campaigns we planned at the beginning of the year now seem to be from a different era. Everything has pivoted, from the messaging and images we use, to...