COVID-19:

Navigating Through The Crisis

As those you serve look to you to lead them through this health care crisis, to support them, to inspire them and give them hope—we are by your side. We may be working remotely, but we’ve never stopped doing the research, or developing the strategic insights, resources and creative power you need, especially right now.

Cooking over campfire

Campfire Session:

Reaching Your Digital Marketing Potential

 

Rocky beach campfire

Campfire Session:

Agile Marketing for Uncertain Times

 

Roasting marshmallows over campfire

Campfire Session:

COVID-19’s Call To Action Innovate

 

Campfire at sunset

Campfire Session:

The Big Pivot Creativity During COVID-19

 

Campfire

Campfire Session:

COVID-Era Patient Personas

 

Campfire Session:

Healing Caregiver Burnout to Thrive Beyond COVID-19

 

Campfire Session:

Brand in the Time of COVID-19

Guitar at campfire

Campfire Session:

Getting Patients Back to Care: What’s Working 

 

Campfire Session:

What COVID-Era Patients Want to Know

 

Campfire Session:

Emotional Intelligence for Leaders in the Time of COVID-19

 

Campfire Session:

Working Well Remotely 

campfire and lake at sunset

Campfire Session:

Tourism Insights to Help Your COVID-19 Recovery

 

Campfire Session:

Your Post-Pandemic Marketing Strategy

 

Campfire Session:

Telemedicine: the New Health Care Normal?

Featured Downloads

Hailey Sault Research Insights: COVID-19 Communications Strategies

On March 14, we fielded an 800-person study to provide you with insight about how people want their health care provider to communicate with them about COVID-19, and what they want to hear. We hope those insights continue to help you be the most trusted health care resource in your community.

Your Brand in the Time of COVID-19

In this edition of the Hailey Sault COVID-19 POV, we share data, insights and observations collected from our clients, colleagues, and health care insiders across America. We believe these emerging trends and opportunities represent some of the best possibilities for creating positive change for your health care organization, and the people you serve.

COVID-19 Blogs

How are you talking about COVID?

How are you talking about COVID?

I’m a copywriter, so it’s my job to obsess over words. And, ever since the onset of the coronavirus pandemic, I’ve been obsessed with the words and phrases we as health care marketers are using surrounding COVID-19. I’ve been carefully thinking about their meanings,...

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