Navigating Through The Crisis
As those you serve look to you to lead them through this health care crisis, to support them, to inspire them and give them hope—we are by your side. We may be working remotely, but we’ve never stopped doing the research, or developing the strategic insights, resources and creative power you need, especially right now.
Join us for our next Campfire Session
Next Campfire: Coming Soon
Friday, June 5, 2020 9:15am – 10am (CDT)
This is a free 45-minute session
COVID-Era Patient Personas
What COVID-Era Patients Want to Know
Your Post-Pandemic Marketing Strategy
Healing Caregiver Burnout to Thrive Beyond COVID-19
Brand in the Time of COVID-19
Emotional Intelligence for Leaders in the Time of COVID-19
Working Well Remotely
Telemedicine: the New Health Care Normal?
Hailey Sault Research Insights: COVID-19 Communications Strategies
On March 14, we fielded an 800-person study to provide you with insight about how people want their health care provider to communicate with them about COVID-19, and what they want to hear. We hope those insights continue to help you be the most trusted health care resource in your community.
Your Brand in the Time of COVID-19
In this edition of the Hailey Sault COVID-19 POV, we share data, insights and observations collected from our clients, colleagues, and health care insiders across America. We believe these emerging trends and opportunities represent some of the best possibilities for creating positive change for your health care organization, and the people you serve.
Weekly webinars with health care guest speakers and Hailey Sault team members. Upcoming sessions cover topics related to the COVID-19 impact on our industry.
Every segment of industry has been impacted by the public health and economic consequences of this global pandemic—perhaps none more than health care and tourism. Both of these high-touch industries face the daunting challenge of instilling confidence in consumers...
So many of you asked us for a closer look at our COVID-era generational patient personas and the messaging needed to help them feel comfortable returning to you for care. This past week, we were happy to take a deeper dive into our Gen-Z through boomer patients and...
As access to in-clinic health care begins to open, service lines begin to accept patients once more, and elective procedures become available to patients, we asked: Are patients ready to return for care? What do they need to hear from us? How has this pandemic...