We recently surveyed 1,233 health care consumers from across the United States to explore the complex and emotional factors that affect their relationship with their provider. What we found was a shocking 14 percent of consumers are actively considering switching providers.
Our survey revealed that patients are leaving practices for reasons that are more deliberate than insurance. We found that, although health care costs created anxiety among our respondents, it was a secondary driver for switching. One in five switched because of a poor service experience. Additional primary drivers for changing included declining confidence, lack of respect and lack of compassion.
What if you could retain patients who are considering switching away from you? Better yet, what if you could attract those considering switching away from your competition? Think about the incredible growth your hospital or healthcare system would experience.
We invite you to learn more about what’s driving patient switching by watching a short segment from our recent webinar Health Care Choice in America.
Take in more of the webinar and hear what we discovered about the health care consumer behaviors of Millennials, Gen-Xers and Boomers.