Introducing our first annual exclusive mid-market healthcare consumer behavior study. This research isn’t based on answers from people in places like Chicago, New York City or Los Angeles.

It’s a first of its kind study that digs deep into the mindset of healthcare consumers in mid-markets across the United States. It answers questions about what’s most important to mid-sized city consumers when it comes to choosing a healthcare provider, who they trust to give them the health information they need, and what motivates them to switch providers.

Find the suprising answers here.