CarePoint Health | Orthopedics & Sports Medicine Campaign

CarePoint Health | Orthopedics & Sports Medicine Campaign

Get Back to Your Passion

CarePoint Health
Orthopedics & Sports Medicine
the insight

Delaying a doctor’s appointment is all too common for people dealing with orthopedic problems—especially if they’re unsure who to talk to. What’s more, when you’re in pain, it’s easy to let physical activity fall by the wayside.

the insight

Delaying a doctor’s appointment is all too common for people dealing with orthopedic problems—especially if they’re unsure who to talk to. What’s more, when you’re in pain, it’s easy to let physical activity fall by the wayside.

Video ads

the campaign

Whether you love golf, tennis, soccer, dance or simply taking the stairs, this campaign for CarePoint Health uses the objects of our healthy desires to start the conversation, literally. The ads playfully remind you that you’re “missed” and that help is just a quick response away.

the campaign

Whether you love golf, tennis, soccer, dance or simply taking the stairs, this campaign for CarePoint Health uses the objects of our healthy desires to start the conversation, literally. The ads playfully remind you that you’re “missed” and that help is just a quick response away.

Digital ads

Print ads

effectiveness

In a saturated New Jersey–New York media landscape, reaching target audiences meant we needed to find ways to break through the noise with narrow segmented and unique, engaging creative and an ongoing, informative content strategy.

To date, this slightly suggestive campaign has garnered the following results:

• 5 million impressions from campaign efforts

• 12% click through rates on digital channels
(typically industry rates average .5–3%)

• 200-fold increase in orthopedic section web page sessions

• 350 unique actions on the landing page
including calls to schedule an appointment, find a doctor, contact the hospital for more information

effectiveness

In a saturated New Jersey–New York media landscape, reaching target audiences meant we needed to find ways to break through the noise with narrow segmented and unique, engaging creative and an ongoing, informative content strategy.

To date, this slightly suggestive campaign has garnered the following results:

• 5 million impressions from campaign efforts

• 12% click through rates on digital channels
(typically industry rates average .5–3%)

• 200-fold increase in orthopedic section web page sessions

• 350 unique actions on the landing page
including calls to schedule an appointment, find a doctor, contact the hospital for more information

Memorial Medical Center & Hayward Area Memorial Hospital | Branding

Memorial Medical Center & Hayward Area Memorial Hospital | Branding

Branding

Memorial Medical Center
Hayward Area Memorial Hospital
the problem

Standing up to market pressure
With market share pressure from larger hospitals and health systems bearing down on them, Wisconsin hospitals Memorial Medical Center in Ashland and Hayward Area Memorial Hospital did what needed to be done—unite to provide comprehensive regional care. What was needed next was a strong co-brand that would be meaningful to the communities each hospital served.

the problem

Standing up to market pressure
With market share pressure from larger hospitals and health systems bearing down on them, Wisconsin hospitals Memorial Medical Center in Ashland and Hayward Area Memorial Hospital did what needed to be done—unite to provide comprehensive regional care. What was needed next was a strong co-brand that would be meaningful to the communities each hospital served.

strategic solution

Bringing out a unique sense of place
Through our Stand Up Branding immersion process we realized a deep-seated sense of humility and quiet dignity in the people who lived in both communities, as well as a great appreciation for the raw, natural beauty that surrounded them each day. Our brand identity needed to capture the power of that understated pride and acknowledge an appreciation for everything that was
“Right here in the place we love.”

strategic solution

Bringing out a unique sense of place
Through our Stand Up Branding immersion process we realized a deep-seated sense of humility and quiet dignity in the people who lived in both communities, as well as a great appreciation for the raw, natural beauty that surrounded them each day. Our brand identity needed to capture the power of that understated pride and acknowledge an appreciation for everything that was “Right here in the place we love.”

HSHS Sacred Heart & St. Joseph’s Hospitals | This is Why We Serve

HSHS Sacred Heart & St. Joseph’s Hospitals | This is Why We Serve

This is Why We Serve

HSHS Sacred Heart Hospital & St. Joseph’s Hospital
problem

With new competition entering the market, Sacred Heart and St. Joseph’s Hospitals needed to assert their connection and ongoing commitment to their communities. Despite being the legacy nonprofit hospitals in the region—with a storied history of caring for the sickest and poorest patients—disruption in the market challenged the level of awareness for their excellent, highly personalized care and highly altruistic purpose for providing it. What’s more, in what’s often an emotionally draining profession, hospital colleagues needed a reminder that the reason so many people turn to them starts within.

problem

With new competition entering the market, Sacred Heart and St. Joseph’s Hospitals needed to assert their connection and ongoing commitment to their communities. Despite being the legacy nonprofit hospitals in the region—with a storied history of caring for the sickest and poorest patients—disruption in the market challenged the level of awareness for their excellent, highly personalized care and highly altruistic purpose for providing it. What’s more, in what’s often an emotionally draining profession, hospital colleagues needed a reminder that the reason so many people turn to them starts within.

strategic solution

Start with your purpose. “This is why we serve,” a campaign celebrating the strengths of providers and the patients they serve, draws on the roots of the hospitals’ shared mission. It celebrates the values, people and places that connect the hospitals with the region they serve. And from the internal launch events that galvanized colleagues to the paid media placements and ongoing word of mouth, the campaign invited conversation about the reasons we care for each other—both inside and outside of the hospitals.

strategic solution

Start with your purpose. “This is why we serve,” a campaign celebrating the strengths of providers and the patients they serve, draws on the roots of the hospitals’ shared mission. It celebrates the values, people and places that connect the hospitals with the region they serve. And from the internal launch events that galvanized colleagues to the paid media placements and ongoing word of mouth, the campaign invited conversation about the reasons we care for each other—both inside and outside of the hospitals.