Bergen health care marketer joins office serving Hudson County clients
Duluth, Minn. February 20, 2018—Hailey Sault recently welcomed Melissa Frascella to its integrated marketing team specializing in health care and cause-driven communications. As a Senior Strategist based in the company’s new Manhattan office, Frascella serves health care and cause-related clients in New York and New Jersey. Her office, which overlooks Columbus Circle near Central Park, is one of three Hailey Sault locations, including Richmond, Virginia, and the Duluth, Minnesota, headquarters.
“Melissa brings an outstanding blend of public health and marketing expertise, and most importantly, a passion for creating healthy change,” said Mike Seyfer, partner and chief executive officer at Hailey Sault. “We’re thrilled she’s joined our team, and eager to enhance our services from a New York location.”
Frascella previously worked as the Director of Client Services at JumoHealth (formerly Medikidz), an international children’s health care education and strategy company, serving clients ranging from pharmaceutical companies to hospitals, advocacy groups and professional associations. A member of the American College of Healthcare Executives (ACHE), she holds a Master of Public Health from New York Medical College (NYMC) and a BA in Health Communications and Economics from Binghamton University, State University of New York, where she returned in 2016 to present a TED-X program, “Defying the Constraints of Supposed To.”
A Manhattan resident who grew up in Bergen County, New Jersey, she’s deeply rooted in the region—and in supporting healthy causes. She regularly bikes in the JDRF Ride to Cure T1D and volunteers with Rescuing Leftover Cuisine, where she serves as a membership and marketing consultant.
“Joining the Hailey Sault team is the perfect next step in my career, effortlessly combining all of the pillars of what I am so passionate about: health care, purpose-driven organizations, and crafting and executing a brilliant strategy,” Frascella said. “I am so excited to be a part of the remarkable Hailey Sault culture and for the chance to work closely with our innovative clients.”