We’re 30 days into a voluntary four-month challenge that has our team exercising together and celebrating mindful food choices. And a lot of people ask me: “Why would you spend money on exercise equipment, a personal trainer and billable agency time to let people work out?!”


It’s simple. A healthy team is a happy, productive team. Working out during the day boosts your energy, confidence and creativity. And it can make you smile.

For living proof, drop by our office on “Workout Wednesday.” You’ll hear cheers and laughter emanate from the studio (no, it’s not cries of pain), and you’ll see some beaming, relaxed faces afterwards. There’s even office chat about things like wise nutrition, eating protein and “earning” calories for a snack from an extra workout.



That’s because, one month into the Hailey Sault 120-Day Fitness Challenge, we are now in full swing. Thanks to the guidance of our trainer, Eric Franklin of XMT-3 Training, we have a gym full of equipment, a daily food and exercise diary program, new water bottles, and a lot of motivational talk. It feels good.

So even though my muscles ache, and going up stairs is quite painful, I’ve never felt better. My colleagues say the same. We are making better food choices and paying closer attention to moving our bodies during the day. The support among those who are participating is infectious. Last week we had our first individual “check-ins” with Eric. Folks weighed in and had an analysis of their diet and exercise. (So far, so good.)


Snowballing into measurable growth

This all started when the Hailey Sault Culture Committee asked about inviting a trainer to help us create an exercise “gym” in our 8th floor office. With a stated purpose of creating a healthy world, we decided Hailey Sault would do just that: order some exercise equipment and let people go for it. As we looked deeper, the idea began to snowball. (We are marketers on a mission for measurable growth, after all.)

Here’s how:

  • Step 1. When we approached our trainer, Eric Franklin, he agreed to make recommendations, but said he would need to talk to everyone individually to assess each person’s fitness level. We did it, and ordered equipment.
  • Step 2. Then, Eric said he needed to show everyone how to use it the right way, adding: “You know if we don’t ask everyone to pledge to work out, it won’t happen.” Good point.
  • Step 3. So we decided to have Eric conduct group workouts once a week. But in order to make a real difference in our overall fitness results, he said we should commit to journaling our food and exercise daily. OK.
  • Step 4. From there, he said he should review the diaries and coach people on their nutrition, as well as fitness. Well, why not?
  • Step 5. Clearly this had become something bigger, more focused, and more measurable. So we declared it the “Hailey Sault 120-Day Fitness Challenge,” and invited people to see what kind of change we could make in 4 months.IMG_0687.jpg


That’s how this craziness began just one month ago. It’s been a blast, even if it hurts some days. The overall productivity level here on Wednesday afternoons is off the charts. And on Thursday, if your bones and muscles are weary, our yogi, Sharon Dawson, leads us in beautiful yoga exercises over the lunch hour. Namaste indeed.

So, back to the original question: is it worth a company’s time and resources to do this? I believe this investment will be the best gift Mike and I ever gave to our staff and, frankly, to ourselves. (And did I mention how much fun it is?)

If you’re interested in setting up your own program, but are daunted by the organizational workout that comes before working out, I can assure you it’s worth it.

Give me a call to chat. I have plenty of measurable—and immeasurable—results to share.

218.728.3653 • mhystead@haileysault.com