If you’ve been following our social media outreach or have checked out some of our prior blog posts, you’re probably already semi-familiar with the upcoming Believe in Better Project event.

If you’re new here, welcome! And, let me give you a quick plug about this inaugural event and why it’s a really big deal.

The Believe in Better Project is a first-of-its-kind event drawing health care innovators and visionaries from across the country on October 16 and 17, to Duluth, Minnesota, our HQ.

In the face of a health care system that is “broken” in too many ways, the gathering is designed to foster new thoughts, perspectives and dialogue—the building blocks for change.

We’ll be bringing together people who are making a difference with people who want to make a difference. Our incredible lineup of speakers comes from all different health care backgrounds and from all around the nation. They are all committed to the event’s mission:

To jump-start ideas and actions and start fixing health care in big and small ways, right now.

The spotlight on this broken health care system seems to be a recurrent conversation, no matter where you go or how familiar with health care delivery you are.

  • We’re surrounded by headlines that scold big pharma for soaring drug prices.
  • We’re victims of enormous medical bills from our “trusted” providers and “patient-centered” hospitals.
  • We’re all too familiar with the concept that physicians are bogged down by bureaucracy and can only spend a few minutes of their precious time with each patient, only to move on to the next one. And the next one. All of which is guided by a roster of administrators talking about delivering care, versus the physicians who actually are delivering care.

In fact, a recent study confirmed that “for every physician on the front lines, we are seeing 14 non-physician clinicians, nurses, physical therapists, etc. What was shocking was there was one manager for every physician and 10 non-clinical people. From 2005 to 2015, this bureaucracy has grown substantially.”

It’s grown so much that it is capturing Hollywood’s attention.

New Amsterdam, NBC’s hit new show, features (handsome, intelligent and charming, of course) Dr. Max Goodwin, whose steadfast mission to shake up the bureaucracy and provide exceptional care, is deeply challenged by the oldest public hospital in America (set in New York City).

When I checked out the trailer for the first time, I had some significant reactions:

  • I’m intrigued. But, I hope this isn’t another Grey’s Anatomy “let’s have every possible natural disaster occur or experience maximum infidelity stretched across infinite seasons.”
  • As a native New Yorker and health care strategist, I can completely relate.
  • Every physician and administrator needs to watch this. Right now.
  • It’s about time this growing epidemic comes front and center.

The premise of the show categorizes one physician who must convince his resolute colleagues to “disrupt the status quo and prove he will stop at nothing to breathe new life into this understaffed, underfunded and underappreciated hospital.” In the trailer, Dr. Goodwin pronounces one of the series’ most captivating lines:

“We all feel like the system is too big to change, but guess what? We are the system, and we need to change.”

With each new character we are introduced to, including patients, physicians and administrators alike, and within each new episode we get a new behind-the-curtain reveal as to how broken our health care system really is—and the program is just getting started.

As viewers tune in each week, they are getting more exposed to the black hole of the health care system in the U.S., beyond just billing, time spent with patients or an administrative “bloat.”

Our health care system is complex. It’s tough to navigate, and if you’re not familiar with the jargon, processes or intricacies, you are innately set up for failure. It’s messy and everyone knows it. But it’s not permanent, and something can be done to help alleviate even a fragment of this tension.

That’s why Hailey Sault is doing something about it. By being a part of the Believe in Better Project, you’ll be part of an unfolding conversation into how we can make a difference for health care, right now, as leaders and front line workers. Because our perspectives and voices matter.


Be sure to check back, following the event, for some captivating videos and excerpts from these awesome conversations!

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