No dark fate determines the future – we do. Each day and each moment, we are able to create and recreate our lives and the very quality of human life on our planet.

Dalai Lama & Desmond Tutu
The Book of Joy


Today, I write from my heart. No KPIs. No dashboard discussions. No marketing plan recommendations. Not even a long post.

Today, I want to talk about you. Why you decided health care marketing was your calling. How it was when you first got into this business. What gets you out of bed and into the office every day. Because with all the crazy things going on with health care today, it might be good to stop and remember the core reason we do this.

I’ve reflected on this a lot recently as I’ve been reading The Book of Joy, Lasting happiness in a changing world. The book tells of a week when the Dalai Lama and Archbishop Desmond Tutu came together to reflect on joy. It’s a truly amazing book. In one part, the Dalai Lama says that joy comes from gratitude, from the recognition of all that has made it possible to have the life that we have and the moment we are in now. Showing others our gratitude, even those that don’t always treat us kindly, brings joy to our hearts.  

So why did you get into this?

I would love to hear your answer. I’m going to guess it has something to do with helping people get healthier. Helping them get through some of the hardest times they will experience in their life. Reassuring them that you are there if and when they should need you.

It seems like every day something happens that sucks the energy out of us. A complaint from a physician or a patient. A change of direction from leadership that you weren’t expecting. Or a million other things that just aren’t fun.

How do we turn these stressful times into feelings of gratitude? What can we do to get in touch with the patient again?