Resource Management: How great health care marketing stays on time and budget.

Resource Management: How great health care marketing stays on time and budget.

The production of great, creative healthcare marketing requires a superhuman-like attention to detail, insane organizational skills and constant multi-tasking. As the ideas flow here at Hailey Sault—about the opening of a new cancer center, the next primary care campaign, how to raise employee morale, physician recruitment, the annual report or any number of service line pushes—our resource manager is ever vigilant about: (more…)

When Buzzworthy Becomes Cringeworthy: Choose Your Words Wisely. Confessions of an Account Manager: Part 3

Health Care Marketing Account Managers

How do you cultivate the best possible client-agency relationship? In this three-part series, we take a closer look at the process of working together, obstacles faced and overcome, and ways to nurture success in the quest to do everything a bit more brilliantly.

(more…)