Nothing makes one better at their job as a healthcare marketing art director than actually experiencing healthcare firsthand. I’ve always been relatively healthy—doing my fair share of exercising physically and mentally, and eating “kinda” well. I rarely visited my doctor’s office, except for the usual appointments. More honestly, I steered clear of doctor visits almost entirely. I routinely even avoided taking ibuprofen for common aches and pains associated with running. As healthcare marketing creatives, we put ourselves in the shoes of patients to find out what messaging resonates with them. Pretty ironic stuff—here I am in this healthcare advertising world that I clearly try to avoid in my non-working world through my own preventive measures. I’ve gleaned a solid chunk of my healthcare knowledge purely from being surrounded by it for the past 10 years—concepting campaigns, learning about healthcare technology, reading statistics, focus groups, etc. You can gain a lot of information that way (and I have), but to experience healthcare firsthand was an area that I personally lacked.
“Limit your screen time.”
I was a presenter and attendee at this year’s Hospital Marketing National Conference in Atlanta, Georgia—#HMN16. The event was filled with case studies and presentations aimed at making healthcare marketers’ lives easier and more successful. In the two days I was there, I took away four marketing hacks I know you can use.
This week a new president will be sworn into office and with him the promise to make sweeping changes to the Affordable Care Act (ACA). The words “repeal” and “replace” touted throughout the campaign are about to become reality and what that will mean to hospitals, healthcare systems and the patients they serve is causing widespread concern.
I recently returned from the 2015 SHSMD Conference in Washington, D.C. I was honored to present this year in the new Customer Experience track. Our topic was “Understanding with Your Heart: Connecting Firsthand Testimony with Data to Improve the Patient Experience.” I’m certain all 1700 attendees came away energized and ready to apply myriad ideas and observations. I thought I would share a few of mine.
We are excited to announce the launch of our new community outreach initiative called Hailey Sault Workshop. The goal of the initiative is to begin an intentional, ongoing process that will allow us to give back to our community in two impactful ways.