Hailey Sault Welcomes Four New Clients

Hailey Sault Welcomes Four New Clients

Marketing firm expands into innovative health care markets

Duluth, Minn. (June 4, 2018)—Hailey Sault—a health care marketing firm headquartered in Duluth, Minnesota, with offices in both Richmond, Virginia and New York City—recently announced the addition of several noteworthy partners to its growing national and regional health care client list.

The firm’s new clients include:

CareATC—a leading provider of onsite and near-site medical clinics based in Tulsa, Oklahoma. CareATC serves clients throughout the nation offering customized population health management solutions to reduce employer’s health care costs by promoting health, preventing disease and providing a shorter path to care for employees.

South Country Health Alliance—a county-based health plan headquartered in Owatonna and Saint Paul, serving 12 counties in Minnesota. Designed to improve the way its members receive health care, South Country Health Alliance has more than 41,000 members and offers seven different programs to meet the needs of those it serves.

Rural Wisconsin Health Cooperative—headquartered in Sauk City, Wisconsin and owned and operated by forty rural, acute, general medical-surgical hospitals. The cooperative’s emphasis is on developing a collaborative network among both freestanding and system affiliated rural hospitals. It offers a variety of programs and services to its members, as well as to other clients across the nation.

Nemadji Research Corporation—based in Bruno, Minnesota, NRC uses proprietary technology and unique data analytics to help health care providers throughout the United States identify opportunities for increasing revenue.

“Our new client-partners are excellent examples of companies working to create innovative solutions to many of today’s health care problems,” says Marsha Hystead, Hailey Sault partner and chief creative officer. “These brands are as passionate as we are about creating a healthy world, and we are proud to call them partners. We are deeply committed to supporting their missions and providing the strategic and creative platforms they need to grow.”



Hailey Sault has its home in Duluth, Minnesota, with offices in Richmond, Virginia, and New York City. Clients from across the U.S. include health care brands, innovative startups and cause-driven organizations in pursuit of the greater good. The firm—recently recognized by Outside magazine as a Top 100 Best Place to Work—has 40 years of branding, digital, marketing and consulting experience.

CONTACT: For further information, contact: Marsha Hystead, partner & chief creative officer, Hailey Sault, at (218) 728-3653 or mhystead@haileysault.com

Let’s Meet Up in Salt Lake

Let’s Meet Up in Salt Lake

We believe in better. If you do, too, let’s meet up in Salt Lake.

Hailey Sault shield

Hailey Sault is a proud sponsor of the 23rd Healthcare Marketing & Physician Strategies Summit, April 30–May 2nd.


We’re premiering our new exhibit booth at the conference. Look for us just past the main doors of the exhibit hall.

We know visiting a booth doesn’t sound fun. But we’re a different kind of firm and we want our colleagues to have a different kind of exhibit hall experience.

Preview of our booth layout at the forum eventThat’s why we replicated our home office—on the top floor of a historic building overlooking Lake Superior—for the Summit conference.


We want our space to be your oasis during the conference: a time to relax, breathe deeply, and become re-inspired.

Not going to Salt Lake but interested in a discussion? Drop us a note in the form below. We’ll set up time to chat.

Here’s who you will find at our space:

Mike Seyfer – Partner | CEO

Melissa Frascella – Senior Strategist

Stephen Moegling – Senior Vice President Of Growth

Mike Scholtz – Associate Creative Director | Producer

Melissa Frascella Joins Hailey Sault as NYC-based Senior Strategist

Melissa Frascella Joins Hailey Sault as NYC-based Senior Strategist

Bergen health care marketer joins office serving Hudson County clients

Duluth, Minn. February 20, 2018—Hailey Sault recently welcomed Melissa Frascella to its integrated marketing team specializing in health care and cause-driven communications. As a Senior Strategist based in the company’s new Manhattan office, Frascella serves health care and cause-related clients in New York and New Jersey. Her office, which overlooks Columbus Circle near Central Park, is one of three Hailey Sault locations, including Richmond, Virginia, and the Duluth, Minnesota, headquarters.

“Melissa brings an outstanding blend of public health and marketing expertise, and most importantly, a passion for creating healthy change,” said Mike Seyfer, partner and chief executive officer at Hailey Sault. “We’re thrilled she’s joined our team, and eager to enhance our services from a New York location.

Frascella previously worked as the Director of Client Services at JumoHealth (formerly Medikidz), an international children’s health care education and strategy company, serving clients ranging from pharmaceutical companies to hospitals, advocacy groups and professional associations. A member of the American College of Healthcare Executives (ACHE), she holds a Master of Public Health from New York Medical College (NYMC) and a BA in Health Communications and Economics from Binghamton University, State University of New York, where she returned in 2016 to present a TED-X program, “Defying the Constraints of Supposed To.

A Manhattan resident who grew up in Bergen County, New Jersey, she’s deeply rooted in the region—and in supporting healthy causes. She regularly bikes in the JDRF Ride to Cure T1D and volunteers with Rescuing Leftover Cuisine, where she serves as a membership and marketing consultant.

“Joining the Hailey Sault team is the perfect next step in my career, effortlessly combining all of the pillars of what I am so passionate about: health care, purpose-driven organizations, and crafting and executing a brilliant strategy,” Frascella said. “I am so excited to be a part of the remarkable Hailey Sault culture and for the chance to work closely with our innovative clients.”

Frascella can be reached at (646) 715-4314 and mfrascella@haileysault.com, 33 W. 60th Street, 2nd Floor, New York, NY 10023.

The inside scoop on our OUTSIDE 100 Best Places to Work award.

The inside scoop on our OUTSIDE 100 Best Places to Work award.

We are honored, humbled and incredibly proud to be recognized as the 15th healthiest workplace in the U.S. by America’s leading active lifestyle brand, OUTSIDE magazine. As one of OUTSIDE’s Best Places to Work 2017, we all consider Hailey Sault to be a great workplace for employees who respect the environment and encourage a balance between work and enjoying life in the great outdoors.