How well do you know patients in your community? How much do they even consider health care in their daily lives? When’s the last time they gave any thought to the things that you, as a health care marketer, think about all day? Every day.
This is the second year I’ve attended the Digital Summit in Minneapolis. The collaboration of knowledge that comes out of this event each year is unparalleled. This year my colleagues and I gained amazing insights into four top digital trends:
Do you have the brand position and service line reputation you want? How does it affect the healthcare marketing you’re doing right now—and what will it mean for the future of your organization?
As a health care marketer, are you clear about what your website aims to accomplish? Is it working? How well does it serve your customers’ needs—and how well does it help you monitor visits, so you can serve people even better?