Believing in better: Hailey Sault is one of OUTSIDE’s 50 Top Places to Work 2020

Believing in better: Hailey Sault is one of OUTSIDE’s 50 Top Places to Work 2020

This has been some year, eh? A year of striving for some normalcy. Some ways to stay healthy and sane. Some reasons to celebrate. That makes an announcement like this one especially meaningful for the Hailey Sault crew: we’re one of OUTSIDE Magazine’s 50 Top Places to Work 2020

OUTSIDE says that Top Workplaces blend work and play while making healthy, fulfilling lives a priority. That’s been central to Hailey Sault’s mission and culture for decades. And while 2020 marks the third time we’ve earned the prestigious national ranking, this one’s different. 

Like the rest of 2020, the celebration has been a bit tempered. We’ve taken some knocks. There’s a lot of uncertainty. And we’re concerned about the people we love and the world we live in. Surely, you can relate. 

For our health care clients tasked with saving lives, or our travel clients tasked with (safely) saving jobs, we’ve been eager to do anything and everything to help. And to do that, we’ve been trying to take care of ourselves and the culture that supports great work. 

Over the years, there have been a lot of sweet perks to physically working together in the main Duluth office. Like the luxuriously open floor plan with plenty of room to distance, ample natural light and unbeatable views of Lake Superior. A fitness room for meditation, yoga and workouts. Puzzle time, pingpong and dogs popping by to say “hi.” 

With the pandemic, most everyone has been working remotely, while being encouraged to stay in touch with what keeps us feeling our best. Small groups are still pursuing goals and health challenges. The large group is still getting together for Friday’s “Bowl of Beer” (or nonalcoholic beverage of choice), only it’s on Zoom from our respective desks at home. 

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Another plus: the majority of us can now truly understand what it’s like for our peers working remotely in Richmond, Virginia, and Minneapolis-Saint Paul. We’re all in this digital reality together now. 

We’ve also managed to bring more people into our corner of the world, and into some outstanding conversations. In March, Hailey Sault launched a weekly “Campfire” live webinar that brings health care and marketing professionals from around the country together to share ideas and support. A lot of support. It’s reflective of an agency culture that puts human connection first and foremost. 

As one employee said in their survey response: “The feeling of being valued, respected and heard is organic here. People know we have each others’ backs and have opportunities to talk about needs and concerns in small and large meeting settings or in one-on-ones.”

Another reason we get along so well is probably the shared love of the outdoors. That’s easy in Duluth, Minnesota, which earned its own OUTSIDE ranking years ago: Best Town Ever. 

Here’s to the pursuit. And to staying connected. That’s definitely worth celebrating. 

Photographer by water

People sitting at table

About Top Workplaces 

Each year, OUTSIDE recognizes Top Workplaces in the United States by gathering data about policies, practices and philosophy, then surveys all employees to hear from them directly. Top companies “are those that value productivity in combination with an active, eco-conscious lifestyle for a fulfilling experience inside and outside the workplace,” OUTSIDE says. 

The complete list of OUTSIDE’s Top Places to Work 2020 is available at For a list of past winners and for more information on the selection process, visit

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“We must find time to stop and thank the people who make a difference in our lives.”

“We must find time to stop and thank the people who make a difference in our lives.”

This quote from John F. Kennedy is the essence of Thanksgiving to me. Thanksgiving is a time when families and friends come together, eat great food and share stories about times and events they are grateful for. In our home, most years, Thanksgiving is about cooking together, eating at no particular time and watching lots of football. I often say it’s my favorite holiday because, “no church, no presents and no schedule.” (Sorry about that church part, mom.)

So Thanksgiving 2020 will be different without large family gatherings, but one thing is the same. As President Kenndy said, it’s time to stop and thank the people who make a difference in our lives. 

For us at Hailey Sault, especially during this time, we are so grateful to have each other. Being apart, and working remotely, has made us more of a family than ever. The work hasn’t suffered nor have our relationships.

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This year, we are most grateful for our clients, all of you beautiful people working in health care marketing. You log on every day and continue to work keeping people safe. You’ve been answering emails and text messages at all hours of the day and night, producing communications about safety protocols and assuring patients that you are ready to meet their health care needs. It is also your responsibility to lift up your co-workers, the front line workers who are working long hours to keep us all safe. And for most of you for the first time in your career, you are doing it alone. Working from home, isolated from your co-workers, away from those who help shore you up when times get tough.

 Thank you. Thank you. Thank you. We are grateful for your energy, creativity and passion. We send warm thoughts and good wishes and sincere hope for a vaccine very soon.

Happy Thanksgiving from the Saultperstars. Thank you for making a difference in our lives.

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Health Care Marketers: My Take On How To Work Well Remotely

Health Care Marketers: My Take On How To Work Well Remotely

For so many of us, working from home is a new experience. I’ve gone to the office every day for almost forty years. I love going to the office!  As an extreme extrovert, feeding off others’ energy is a real thing for me. 

Beginning this new adventure last Tuesday stretched my concentration and productivity muscles further than I could have imagined. In fact, day one was a real struggle. By 3 p.m. that day, I was crawling the walls and determined to make the next day a better experience. And, it has been better. Every day gets easier. 

So, even after just one week, I’ve learned a few things that might be helpful to those of you who are just beginning this new journey. I hope they help you. 

Things I’ve learned working from home for a week.

1. Dress like you’re going to the office—or like your coworkers are coming over. For me, that means putting on makeup, lipstick, and earrings. The first day or two, I dressed for home and it made me act more like I was at home than at work. These daily rituals are important in this time of crazy changes.

2. Set up a regular spot in your home or apartment designated as “the office.” Work from here and steer clear from it when the workday is over. If you have certain things near you at the office, bring them into this workspace as well. Hand lotion, tissues, coffee (of course), a water bottle, a blanket or shawl, a music source (if that helps you) and anything else that makes you feel comfortable.

3. Establish an online way to connect with your coworkers. At Hailey Sault, we use Google Hangouts. I know Zoom, Skype and others can also be effective.

4. Designate a time each morning to hold an all-team video check-in. We meet every morning at 9 a.m. and share what we’re all up to each day. Folks reach out if they need help and, in turn, others offer it up. Continue video meetings all day—seeing each other’s faces and hearing each other’s voices will keep us sane. I promise.

5. Make a list of what you want to accomplish each day. This helps me stay focused and have a feeling of accomplishment when I get to check things off the list.

6. Schedule a video check-in with at least two coworkers, just because. Connecting for five minutes does wonders for my mental health, and even makes me more productive. Extrovert or introvert, this works for everyone.

7. Get up and walk around every half hour or so. We all do this at the office and we need to be intentional about it now. It’s easy to forget that our bodies need to move around or our muscles get tight and our joints get achy. Also, look out a window regularly, if you can. Our pupils need to be flexible and staring at our screens all day isn’t good.

8. Do a short workout, if you can break away for 15–30 minutes. Take a walk outside or try my favorite at-home workout, Yoga with Adrienne. You will find these videos on YouTube (she has over 500) and they come in every length, ability, and need you can imagine. She’s focused more on stress reduction lately.

9. Whatever you do, don’t put a jigsaw puzzle or board game on the same table you’re using as a desk. I made this mistake last week and it is a HUGE distraction. 

Work space at home

10. Finally, schedule a final all-team check-in late Friday afternoon. Toast each other for surviving the week. Celebrate accomplishments and share weekend plans. It really is a sweet way to show gratitude that everyone is safe and that someday the world will right itself again.

I’d be interested in knowing what is working for you. It sounds like we may be doing this for a while, so let’s share best practices.

Transforming Health Care: Believe in Better Project 2019 Recap

Transforming Health Care: Believe in Better Project 2019 Recap

For two days in October, eight health care innovators and change agents converged in Duluth to share with others how they’re making health care better for all. The Believe in Better Project is an event designed to encourage conversation, community, and breakthroughs. Each of the eight diverse speakers shared how they are making health care better, and then engaged the audience with spirited Q&A. 

Hailey Sault hosts the annual conference because our mission is to create a healthier world. We do this in our work as marketers with leading health care brands, and by hosting the Believe in Better Project conference. The Believe in Better Project is designed to facilitate needed discussions and bring forth important solutions to make health care better for all. 

Stay tuned for complete videos of the speeches and Q&A sessions. In the meantime, here are highlights from Believe in Better Project 2019. Get ready to believe in better—and do better.



Jillian Lampert

Jillian Lampert, PhD
Chief Strategy Officer

1 person dies every 62 minutes from an eating disorder. Isn’t it time we made peace with food?


Shame only motivates more negative behavior. Let’s bring compassion to our plates. 


What you can do: Practice mindful eating. Don’t eat out of a bag or take-out container. Sit, eat and connect with food. 


Dr. William Maples

William Maples, MD
President & CEO

75% of physicians would NOT recommend their profession to their children. 30% of primary care physicians ages 35-49 expect to leave the industry. 


Health care has a crisis of provider burnout. We’ve spent billions to improve quality and patient experience, but have only seen small improvements in HCAHPS. 


What you can do: Reconnect with your appreciation and gratitude for your work and purpose. Connect with your patients and teams. Apply appreciative inquiry and debriefings. Address culture for true transformation. 


Nick Dawson

Nick Dawson
Executive Director of Innovation

We have a moral imperative to co-design health care with the people and communities we serve. To move beyond sick-care into proactive health care, we must work outside of the hospital and in the communities to engage, understand and collaborate to help people be healthy and well. 


What you can do: Start with listening to your communities. Empower community members as experts to help co-design health care. Prioritize community needs and community benefits.

Dr.Leslie Gomez

Leslie Gomez, MD

Your biography is your biology. Illness comes from unresolved conflict. To heal, we must address emotions—in both the root cause of disease and throughout the healing journey. 


What you can do: Investigate your past to see what unresolved conflict should be addressed. Talk about the conflict directly so you can claim it. Then, let it go. Once your body knows what could be connected to your illness at the emotional level, your body is able to heal.


Kevin Stranberg

Kevin Stranberg, CPXP
Director of Strategy and Patient Experience

Too often in health care we tell people what is wrong with them. But what would happen if we really listened to our patients? What would we hear? What would we do differently to help our patients?


What you can do: Use “First Voice” interviews with patients to better identify how we can treat the whole needs of our patients.


Vickie Rice

Vickie Rice
Vice President of Innovative Strategies

U.S. health care is a sick-care system. 75% of health care dollars are spent on chronic health conditions, but only 1% of dollars are spent on preventive health. Our cars tell us when it’s time to get them serviced. But our health care system isn’t set up to be alert BEFORE a health catastrophe strikes. 


What you can do: Leverage technology to give patients and providers proactive insights on health conditions and needs for proactive health care.


Kevin Riddleberger

Kevin Riddleberger, MBA, MS, PA-C
Chief Strategy Officer

Emergency room care is increasingly being delivered in the home. This provides a safe, comfortable environment for the patient, and cost savings. 


What you can do: Learn about companies like Dispatch Health that are partnering with insurance payors and health care providers to reduce the cost of unnecessary ER visits and to help treat patients in their homes.


Aaron Lachant
Board Chair of MMLG

According to a 2016 study in Health Affairs, spending on Part D medications decreased in states where medical marijuana was accessible. Schools like UC Davis and The University of Maryland School of Pharmacy have launched new classes and degrees in cannabis, and UCLA hosts public grand rounds on cannabis issues. There are now 15+ cannabis clinical trials. Cannabis in health care is here to stay.


What you can do: Educate yourself on the trends in cannabis in health care. Be ready for your patients’ questions and how cannabis may be part of treatment protocols.

To reshape health care, The Believe in Better Project starts with stories of success

To reshape health care, The Believe in Better Project starts with stories of success

Have you ever paused and thought about what it would take to be in the best health you could be? Sure, we’ve all envisioned our best selves. That picture typically doesn’t look like our current selves. And it would take a lot of help to really get there. Now imagine that you had all the help you needed to get there—from your primary care doctor, physician clinic and fitness studio to a dietician, alternative therapy provider and even your employer. Now imagine they were all in one place telling you how to be better.

That is exactly what’s happening from October 16 – 17 at The Believe in Better Project in Duluth, MN!

For its second year, The Believe in Better Project is bringing some of our country’s most provocative thought leaders and innovators together to share how they’re reshaping health care in America. But it’s not your typical theoretical best practices. Here, you’ll see and learn—through real stories of success and failure—how some of the most entrepreneurial business people in health care are working every day to improve the lives of people they serve.

This year, Believe in Better will feature powerful stories of:

  • Transforming patient experience by transforming the people who provide it. More and more, we hear about physician burnout. Dr. William Maples will share how the Institute for Healthcare Excellence’s curriculum is “healing from within”.
  • Creating healthier lives by creating healthier workplaces. Vickie Rice will talk about the advancements that CareATC is bringing to some of the country’s most innovative employers, including bringing data and evidence-based, preventive care onsite—or near it—to foster better outcomes for employees and families.
  • Understanding the benefits of medical marijuana, and other applications in everyday health. Aaron Lachant has been at the front lines of crafting California’s cannabis policies, and will share his insights into the disruption and opportunity for health care providers.

Yes, this isn’t your typical health care summit. At the inaugural event in 2018, there was passionate discussion around several topics. The forum was constructed for plenty of dialogue. It’s one of the dynamics that made it so meaningful. So don’t come to Believe in Better expecting to just sit back. Expect to participate and share your ideas. 

However you choose to participate, you can expect a better understanding of how health care innovators are breaking systematic boundaries to help people throughout America. You’ll hear real stories. With real results. And real ways you can create change, too.

Side note: you’ll also get to hang out in Duluth during one of the best weeks of the year and at one of its most iconic venues, historic Fitger’s on the shore of Lake Superior. 

For a complete look at our speakers and agenda, check out the

For better healthcare ideas: tune into The Believe in Better Podcast

For better healthcare ideas: tune into The Believe in Better Podcast

What’s the sound of better thinking for health care delivery? Have a listen

With our new Believe in Better Podcast, Hailey Sault grabbed the mic to pursue a series of conversations with bold, insightful thinkers from across the American healthcare landscape. 

The conversation started in October 2018, when Hailey Sault hosted a two-day conference called The Believe in Better Project to encourage more innovative thinking in the healthcare industry. In an intimate environment, speakers and attendees shared insights and practical solutions, new approaches and inspiring stories. We heard from people experienced in life and the delivery, marketing, finance, governance and administration of healthcare. People who overcame adversity to make a healthy difference. Because they believed in better.

[Learn how to attend the 2nd annual Believe in Better Project in October 2019.]

We wished that everyone who cares deeply about the current state of health care could have attended. So we started a podcast to keep the conversation alive. Because we believe there’s got to be a better way. 

You’ll find hosts, Mike Seyfer and Laurie O’Melia O’Neill, discussing topics like how patients really experience care and why hospital culture improvements for caregivers—including doctors—delivers better outcomes for everyone. They’ll talk about customizing community solutions for the opioid crisis. And they’ll dish with some of the nation’s leading minds about shaking up the status quo.  

Listen to podcast episodes here, including: 

Intro: How to Fix Healthcare in America 

Episode 1: How Patients Experience Their Care—with Kevin Stranberg

Episode 2: Opioid abuse and why every community must craft its own unique response—with Gary Olson

We hope you’ll listen in and join the conversation. Please tell what you think and, if you feel this is worthwhile like we do, share with friends and colleagues. 

Get the latest podcast episodes, fresh off the mixer, by subscribing.  

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