Philip Kurtz: Believe in Better Project Speaker Series

Philip Kurtz: Believe in Better Project Speaker Series

For two days last October we hosted The Believe in Better Project. Our purpose was to start fixing what we believe is our broken health care system. Our goal was to gather together a handful of experts in their field from around the country to share their work and passion around fixing health care.

Each presentation was recorded, and we invite you to view videos we created of our inspiring speakers as they share their important work.

Hear Philip Kurtz, CEO of CareATC, discuss how his company is on a mission to reduce health care costs in America by 50%.

Philip believes better information leads to better prevention and better outcomes for people at risk of developing chronic diseases. Through a unique model that includes rich data gathering and artificial intelligence, CareATC in Tulsa, Oklahoma, is able to identify and begin treating people before they develop a chronic condition or worse, have a health crisis.


  • How the rising cost of health care is preventing people from seeking the care they need before illness develops
  • How we are ignoring the pandemic of obesity and diabetes in our country
  • Statistics revealing that the majority of our health care costs can be attributed to preventable, treatable chronic disease
  • Three proven steps to reducing health care costs and how CareATC is putting them to work today

See Philip’s presentation and take in his follow-up Q & A Session. Explore additional videos from our inspirational lineup of speakers. 

Return to The Believe in Better Project site soon for news about this year’s speakers and plan to join us Wednesday, October 16 and Thursday, October 17 at the 2019 conference in Duluth, Minnesota.

The Believe in Better Project Speaker Series

The Believe in Better Project Speaker Series

At the inaugural Believe in Better Project conference in 2018, we brought together people from around the country who are working on issues surrounding health care—specifically issues that addressed how health care is broken in many ways for so many people.  

We invite you to view videos from the inspiring and passionate speakers who shared their vision and worked with us.

Introducing the first speaker in our series: Stephanie Stillwell.


{Sharing a model designed to tackle the opioid epidemic}

Stephanie lives in Homer, Alaska and is a registered nurse with the Ninilchik Traditional Council Community Clinic. She is also a community outreach director for GSquared—a collaborative with a mission to bring problem solving to community, agency and logistical challenges in Alaska.

Stephanie’s passion for making a difference in the community has led to her collaborative work on a model that has had success in addressing opioid use disorder in Homer and the surrounding area.

The model invites everyone affected by the crisis to become an active part of the solution. Watch as Stephanie shares the amazing things that can happen when you create a model unique to a location and give those involved a strong voice.


  • How a community can begin to heal itself
  • A model for community involvement that involves eight dimensions of health
  • How the model was adapted for the unique community of Homer, Alaska
  • How the model continues to evolve

Join us for The Believe in Better 2019

As we launch The Believe in Better Project 2019, our goal remains the same: to fix problems in U.S. health care by bravely tackling tough topics. And that starts with sharing ideas and conversations to begin igniting transformation. 

This holiday season take 15 minutes to reflect on what matters

This holiday season take 15 minutes to reflect on what matters

Yes, this time of year is busy. And as I get older, it seems to get even busier. Work, family, friends—all good things, but having the time to do everything, see everyone and be everywhere you need to be can put a serious dent in your holiday spirit.

Somewhere in the back of my mind, I remember reading that if you’re feeling more stress and anxiety than wonder and delight during the holidays, you should take 15 minutes to reflect on what matters in your life.

When was the last time you took 15 minutes to reflect about anything?

The truth is that if you’re like me you’re so busy trying to move forward in your life that you rarely take the time to slow down and reflect on the gifts that are right in front of you.

The people in your life. Your family, friends, mentors, your co-workers and your clients. These are the people—past and present—who’ve motivated and inspired you, who’ve supported you and given you guidance. They are there for you through the good, the bad and everything in between.

The experiences you’ve had and the places you’ve been. Places and experiences that have broadened your life and affected your sense of self, your sense of community— your sense of the world itself.

The talents you use every day. What you’ve learned, the skills you have, the wisdom you’ve acquired and the work you perform each day.

Your health. The ability to be well—physically and mentally—and live a full life.

As you reflect, what are the gifts you’re most thankful for this holiday season? When you slow down for a minute to look around you, what is it that brings you joy?

Whatever is meaningful. Whatever brings you happiness. May it be yours this holiday season and throughout the coming year.

This Thanksgiving take time to listen.

This Thanksgiving take time to listen.

The world is a wee bit crazy right now. Twenty-four-hour news about completely insane things. Communities split down the middle with differing beliefs and opinions. Families struggling to “leave politics at the door” when they gather for this holiday born out of gratitude.

And frankly, I might be the most vocal of all, not afraid to share my passionate thoughts with anyone who might be inclined to listen. It was how I was raised. My mother taught us to pay attention to the world around us and who we elected to make crucial decisions for our community, state and country. We formed these opinions over dinner table discussions, sometimes quite heated.

Share wisdom instead of opinions

I have an idea. Why don’t we all plan to do more listening than talking this Thanksgiving? Pledge to be the starter of conversations, not the focal point of them. Let’s ask influential people in our life to share their wisdom. They might be 80 years old, or five years old. Everyone has an interesting story. Let’s take time to learn more about why people live the life they live. You can have this discussion with the entire group, or invite one person to share their story.

Let’s ask questions like:

  • Name one or two people who have been most influential in your life. Why?
  • Can you name your favorite Thanksgiving ever?
  • Has your life turned out like you thought it would when you were a child?
  • What is the most memorable thing your parents taught you?

A sample of what you might learn

I asked my colleagues to share something they learned from a parent or mentor. Here are a few of the answers:


From one of my mentors, Frank, I learned to challenge those thoughts that don’t serve me well. The average person has 90,000 thoughts a day. Most of those thoughts are unhelpful and ought to be recycled and replaced with new thoughts that inspire happiness and positive change.

Denise A

You are the only one who can decide how your day is going to go.

Denise B

We hear all the time that we are responsible for our own happiness, but many of us don’t really live that way. Once I started to realize that I was the one who needed to become who I wanted to be and create a life that made me happy, my life changed completely.


From her mom: Every person I meet has the potential to be my best friend. I just have to get to know them. It doesn’t matter who they are or how old they are or what they look like, they all have the potential to be my best friend.


From my mom (always keeping things short and sweet): Work hard. Be nice.

Share your favorite lessons together

I’m sure you all have these favorite “lessons” and we have a great opportunity to share them this Thanksgiving.

StoryCorps, the national nonprofit organization whose mission is to preserve and share humanity’s stories in order to build connections between people and create a more just and compassionate world, is once again hosting The Great Thanksgiving Listen.

StoryCorps Thanksgiving Listen

Interviews become part of the StoryCorps Archive at the American Folklife Center at the Library of Congress. Since 2015, The Great Thanksgiving Listen has grown from an experimental challenge issued by founder Dave Isay, into a vital intergenerational movement. To date, they have preserved more than 100,000 interviews, providing families with a priceless piece of personal history.

Here’s how this works

  • Log into the StoryCorps Great Thanksgiving Listen.
  • It will show you how to download the StoryCorps App.
  • You will be given instructions on how to record a story with an elder or a loved one in your life.
  • Tag your story with the keyword THEGREATLISTEN2018 and you can decide if you want to send it to StoryCorps or simply keep it for yourself and your memories.

I did a test with a friend and it was amazing how quickly we forgot that we were recording and how easily we fell into a great conversation. I can’t wait to have a similar conversation with a loved one on Thanksgiving.

Let’s do this

Let’s listen this week and be prepared to be amazed. Because all of us have a great story. We just need someone to ask.

Happy Thanksgiving.

From all the Hailey Sault-perstars.

Are you curious?  {1 way for health care marketers to nurture better lives and workplaces}

Are you curious? {1 way for health care marketers to nurture better lives and workplaces}

Ever wonder how to live and work better? Maybe the question needs to be: “Am I wondering enough?”

Curiosity plays a crucial role in more than scientific breakthroughs and great storytelling, but in everything from relationships and personal growth to organizational success. Here’s a closer look at this “wonder drug” and how to nurture it in your everyday life.

“Curiosity has its own reason for existing. The important thing is to never stop questioning.”  —Albert Einstein, physicist

Easy peasy? Maybe not.

We’re all born with a “sacred curiosity,” as Einstein called it. Many of us work in settings that require it. Health care, for instance, relies on curiosity to diagnose, treat and foster better outcomes. Effective marketers routinely return to the well of inquiry for researching and listening, creating and collaborating, testing and assessing.

But in an age of instant informational gratification, it can be easier to prioritize quick answers without always questioning and considering alternatives. As organizations seek efficiency protocols, the laudable goal of moving things along can come at the expense of exploration—the kind that rewards lasting growth, says researcher Francesca Gino in The Business Case for Curiosity. She also found that social conventions can stymie creative collaborative potential in workplaces when there’s more value placed on “having the answers” than, say:

  • considering other perspectives
  • listening without judgement
  • using strategic inquiry to arrive at a better destination

Clearly there’s a time and place for decisive answers and fast turn-around. But in order to do it well—that is, be ready with the necessary experience and insights to “deliver”—there’s got to be a yin to that yang.

To be at your peak, as an individual or organization, takes a willingness to follow curiosity. It makes your work better. But most crucially, it makes life and relationships better. There’s plenty of data to back up that premise.


Consider learning and brain health: research has shown that intrinsic curiosity improves learning and memory for things we aren’t even interested in. Other studies have shown that being open to new experiences keeps your brain active and alert, which can be immensely helpful as we age.

“Research is formalized curiosity. It’s poking and prying with a purpose.”  —Zora Neale Hurston

Get better results

Scientists say there are two kinds of curiosity. “Diversive curiosity,” a wide-ranging interest in anything and everything new. “Epistemic curiosity,” on the other hand, is focused and discerning.  

Combining these two kinds of curiosity can be powerful and productive, says Ian Leslie, author of the book, Curious.” Leslie says the key to making curiosity more fruitful and productive is to take that non-discriminating approach and then dive in with a sustained attitude.

Think of an entrepreneur who questions why a service isn’t offered, then digs in to assess what can be done to deliver it. It’s a classic problem-solution model that anyone can use—particularly in business and design, says author Warren Berger in Three Ways Curiosity Can Change Your Life. “I found many of the most successful innovators to be people of wide-ranging curiosity who also knew when and how to narrow their focus,” Berger says.

While we’re all born with these traits, we don’t all nurture a sense of exploration and discovery as we grow older—even though our futures depend on it. But there are many practical ways we all can go about it.

Here are 6 tips to nurture curiosity:

  • Read. Different kinds of things, with varying perspectives.
  • Talk with people. Different kinds of people, with varying perspectives.
  • Brainstorm without judgement to consider angles, approaches and possibilities.
  • Ask questions: “who, what, when, where, why and how” are the standard journalistic ones. Befriend them.
  • Don’t let fear hinder curiosity. What’s the potential positive in a situation? The unknown may offer surprising rewards.
  • Listen. Sometimes it’s the silence, the experience, that teaches you best.  

For more in-depth advice, check out these links:

Create more room to grow

As hard as we try, sometimes curiosity ebbs and flows. I can tell when I’m feeling worn out and need a refresher, because my desire to wonder, dig deeper or re-examine feels dull. Which is often code for: time to take a break, breathe, work out, laugh or jam to some crazy good music.  

At Hailey Sault, we’ve long valued curiosity as an integral part of our creative craft. It informs what we do, how we do it, and even why we do it. It’s a healthy practice for any organization. Because fostering a culture that values the pursuit of questions, openly and honestly, will strengthen your ability to make real and lasting improvements—in work and life alike.   

How do you nurture curiosity? For yourself, and for those in your sphere?

What are you doing to pursue your next big idea or make life, work and health care better? We’d love to hear about it.

Why You Should Care We Made OUTSIDE Magazine’s Top 50 Best Places to Work

Why You Should Care We Made OUTSIDE Magazine’s Top 50 Best Places to Work

What’s it like to work for a company that’s made OUTSIDE Magazine’s Best Places to Work list two years in a row? More importantly, why should anyone outside of our offices—especially our clients—care?

For me personally, it boils down to this. There is a respect here for stepping out of your comfort zone, for caring for your body and your mind, for involving yourself in the health of the community and appreciating the world and our environment at large. All of this makes it possible for me to expect the most out of myself.

As I step into the office each day I know that I’m going to work hard with a team of people that will allow me to push the limits of my abilities and my creativity. I also know that as I do this I can trust that team to accept me as I explore, discover, test and refine until what goes to our client is the very best work we as a group can produce.

There is an openness here and that openness translates into great work. Work that sometimes blows our clients away. Work like that can only be produced in a culture like ours.

I also know I am going to have fun. I’m going to get out for a walk at lunch, listen to some good music, be able to pet one of the dogs someone has brought in. Laugh a lot and share a lot. I’m going to enjoy a workout with our personal trainer, maybe play some pingpong or help with a jigsaw puzzle. And on Friday, I’m going to share a glass of wine or a beer with officemates I truly care about before heading out for the weekend.

I know the fun, the respect and the trust is felt by most of the clients we work with. Our company mission is to create a healthier world with our clients and that world starts with us. We care. A lot. And that care makes this one of the best places to work.

OUTSIDE evaluates each company by combining an employee survey with an appraisal of each company’s workplace policies, practices, philosophy, systems and demographics. This year, Hailey Sault moved up in the rankings from #15 to #13. We’re just one of three Minnesota companies recognized in 2018. We celebrated by having a little fun hamming it up in an office space we created on the shores of Lake Superior.



What’s it like to work here and why should clients care? It’s a great adventure that creates fantastic work for good clients whose mission it is to care for the health of the people of this world. What could be better than that?