Health Care Marketers: My Take On How To Work Well Remotely

Health Care Marketers: My Take On How To Work Well Remotely

For so many of us, working from home is a new experience. I’ve gone to the office every day for almost forty years. I love going to the office!  As an extreme extrovert, feeding off others’ energy is a real thing for me. 

Beginning this new adventure last Tuesday stretched my concentration and productivity muscles further than I could have imagined. In fact, day one was a real struggle. By 3 p.m. that day, I was crawling the walls and determined to make the next day a better experience. And, it has been better. Every day gets easier. 

So, even after just one week, I’ve learned a few things that might be helpful to those of you who are just beginning this new journey. I hope they help you. 

Things I’ve learned working from home for a week.

1. Dress like you’re going to the office—or like your coworkers are coming over. For me, that means putting on makeup, lipstick, and earrings. The first day or two, I dressed for home and it made me act more like I was at home than at work. These daily rituals are important in this time of crazy changes.

2. Set up a regular spot in your home or apartment designated as “the office.” Work from here and steer clear from it when the workday is over. If you have certain things near you at the office, bring them into this workspace as well. Hand lotion, tissues, coffee (of course), a water bottle, a blanket or shawl, a music source (if that helps you) and anything else that makes you feel comfortable.

3. Establish an online way to connect with your coworkers. At Hailey Sault, we use Google Hangouts. I know Zoom, Skype and others can also be effective.

4. Designate a time each morning to hold an all-team video check-in. We meet every morning at 9 a.m. and share what we’re all up to each day. Folks reach out if they need help and, in turn, others offer it up. Continue video meetings all day—seeing each other’s faces and hearing each other’s voices will keep us sane. I promise.

5. Make a list of what you want to accomplish each day. This helps me stay focused and have a feeling of accomplishment when I get to check things off the list.

6. Schedule a video check-in with at least two coworkers, just because. Connecting for five minutes does wonders for my mental health, and even makes me more productive. Extrovert or introvert, this works for everyone.

7. Get up and walk around every half hour or so. We all do this at the office and we need to be intentional about it now. It’s easy to forget that our bodies need to move around or our muscles get tight and our joints get achy. Also, look out a window regularly, if you can. Our pupils need to be flexible and staring at our screens all day isn’t good.

8. Do a short workout, if you can break away for 15–30 minutes. Take a walk outside or try my favorite at-home workout, Yoga with Adrienne. You will find these videos on YouTube (she has over 500) and they come in every length, ability, and need you can imagine. She’s focused more on stress reduction lately.

9. Whatever you do, don’t put a jigsaw puzzle or board game on the same table you’re using as a desk. I made this mistake last week and it is a HUGE distraction. 

Work space at home

10. Finally, schedule a final all-team check-in late Friday afternoon. Toast each other for surviving the week. Celebrate accomplishments and share weekend plans. It really is a sweet way to show gratitude that everyone is safe and that someday the world will right itself again.

I’d be interested in knowing what is working for you. It sounds like we may be doing this for a while, so let’s share best practices.

Transforming Health Care: Believe in Better Project 2019 Recap

Transforming Health Care: Believe in Better Project 2019 Recap

For two days in October, eight health care innovators and change agents converged in Duluth to share with others how they’re making health care better for all. The Believe in Better Project is an event designed to encourage conversation, community, and breakthroughs. Each of the eight diverse speakers shared how they are making health care better, and then engaged the audience with spirited Q&A. 

Hailey Sault hosts the annual conference because our mission is to create a healthier world. We do this in our work as marketers with leading health care brands, and by hosting the Believe in Better Project conference. The Believe in Better Project is designed to facilitate needed discussions and bring forth important solutions to make health care better for all. 

Stay tuned for complete videos of the speeches and Q&A sessions. In the meantime, here are highlights from Believe in Better Project 2019. Get ready to believe in better—and do better.



Jillian Lampert

Jillian Lampert, PhD
Chief Strategy Officer

1 person dies every 62 minutes from an eating disorder. Isn’t it time we made peace with food?


Shame only motivates more negative behavior. Let’s bring compassion to our plates. 


What you can do: Practice mindful eating. Don’t eat out of a bag or take-out container. Sit, eat and connect with food. 


Dr. William Maples

William Maples, MD
President & CEO

75% of physicians would NOT recommend their profession to their children. 30% of primary care physicians ages 35-49 expect to leave the industry. 


Health care has a crisis of provider burnout. We’ve spent billions to improve quality and patient experience, but have only seen small improvements in HCAHPS. 


What you can do: Reconnect with your appreciation and gratitude for your work and purpose. Connect with your patients and teams. Apply appreciative inquiry and debriefings. Address culture for true transformation. 


Nick Dawson

Nick Dawson
Executive Director of Innovation

We have a moral imperative to co-design health care with the people and communities we serve. To move beyond sick-care into proactive health care, we must work outside of the hospital and in the communities to engage, understand and collaborate to help people be healthy and well. 


What you can do: Start with listening to your communities. Empower community members as experts to help co-design health care. Prioritize community needs and community benefits.

Dr.Leslie Gomez

Leslie Gomez, MD

Your biography is your biology. Illness comes from unresolved conflict. To heal, we must address emotions—in both the root cause of disease and throughout the healing journey. 


What you can do: Investigate your past to see what unresolved conflict should be addressed. Talk about the conflict directly so you can claim it. Then, let it go. Once your body knows what could be connected to your illness at the emotional level, your body is able to heal.


Kevin Stranberg

Kevin Stranberg, CPXP
Director of Strategy and Patient Experience

Too often in health care we tell people what is wrong with them. But what would happen if we really listened to our patients? What would we hear? What would we do differently to help our patients?


What you can do: Use “First Voice” interviews with patients to better identify how we can treat the whole needs of our patients.


Vickie Rice

Vickie Rice
Vice President of Innovative Strategies

U.S. health care is a sick-care system. 75% of health care dollars are spent on chronic health conditions, but only 1% of dollars are spent on preventive health. Our cars tell us when it’s time to get them serviced. But our health care system isn’t set up to be alert BEFORE a health catastrophe strikes. 


What you can do: Leverage technology to give patients and providers proactive insights on health conditions and needs for proactive health care.


Kevin Riddleberger

Kevin Riddleberger, MBA, MS, PA-C
Chief Strategy Officer

Emergency room care is increasingly being delivered in the home. This provides a safe, comfortable environment for the patient, and cost savings. 


What you can do: Learn about companies like Dispatch Health that are partnering with insurance payors and health care providers to reduce the cost of unnecessary ER visits and to help treat patients in their homes.


Aaron Lachant
Board Chair of MMLG

According to a 2016 study in Health Affairs, spending on Part D medications decreased in states where medical marijuana was accessible. Schools like UC Davis and The University of Maryland School of Pharmacy have launched new classes and degrees in cannabis, and UCLA hosts public grand rounds on cannabis issues. There are now 15+ cannabis clinical trials. Cannabis in health care is here to stay.


What you can do: Educate yourself on the trends in cannabis in health care. Be ready for your patients’ questions and how cannabis may be part of treatment protocols.

To reshape health care, The Believe in Better Project starts with stories of success

To reshape health care, The Believe in Better Project starts with stories of success

Have you ever paused and thought about what it would take to be in the best health you could be? Sure, we’ve all envisioned our best selves. That picture typically doesn’t look like our current selves. And it would take a lot of help to really get there. Now imagine that you had all the help you needed to get there—from your primary care doctor, physician clinic and fitness studio to a dietician, alternative therapy provider and even your employer. Now imagine they were all in one place telling you how to be better.

That is exactly what’s happening from October 16 – 17 at The Believe in Better Project in Duluth, MN!

For its second year, The Believe in Better Project is bringing some of our country’s most provocative thought leaders and innovators together to share how they’re reshaping health care in America. But it’s not your typical theoretical best practices. Here, you’ll see and learn—through real stories of success and failure—how some of the most entrepreneurial business people in health care are working every day to improve the lives of people they serve.

This year, Believe in Better will feature powerful stories of:

  • Transforming patient experience by transforming the people who provide it. More and more, we hear about physician burnout. Dr. William Maples will share how the Institute for Healthcare Excellence’s curriculum is “healing from within”.
  • Creating healthier lives by creating healthier workplaces. Vickie Rice will talk about the advancements that CareATC is bringing to some of the country’s most innovative employers, including bringing data and evidence-based, preventive care onsite—or near it—to foster better outcomes for employees and families.
  • Understanding the benefits of medical marijuana, and other applications in everyday health. Aaron Lachant has been at the front lines of crafting California’s cannabis policies, and will share his insights into the disruption and opportunity for health care providers.

Yes, this isn’t your typical health care summit. At the inaugural event in 2018, there was passionate discussion around several topics. The forum was constructed for plenty of dialogue. It’s one of the dynamics that made it so meaningful. So don’t come to Believe in Better expecting to just sit back. Expect to participate and share your ideas. 

However you choose to participate, you can expect a better understanding of how health care innovators are breaking systematic boundaries to help people throughout America. You’ll hear real stories. With real results. And real ways you can create change, too.

Side note: you’ll also get to hang out in Duluth during one of the best weeks of the year and at one of its most iconic venues, historic Fitger’s on the shore of Lake Superior. 

For a complete look at our speakers and agenda, check out the

For better healthcare ideas: tune into The Believe in Better Podcast

For better healthcare ideas: tune into The Believe in Better Podcast

What’s the sound of better thinking for health care delivery? Have a listen

With our new Believe in Better Podcast, Hailey Sault grabbed the mic to pursue a series of conversations with bold, insightful thinkers from across the American healthcare landscape. 

The conversation started in October 2018, when Hailey Sault hosted a two-day conference called The Believe in Better Project to encourage more innovative thinking in the healthcare industry. In an intimate environment, speakers and attendees shared insights and practical solutions, new approaches and inspiring stories. We heard from people experienced in life and the delivery, marketing, finance, governance and administration of healthcare. People who overcame adversity to make a healthy difference. Because they believed in better.

[Learn how to attend the 2nd annual Believe in Better Project in October 2019.]

We wished that everyone who cares deeply about the current state of health care could have attended. So we started a podcast to keep the conversation alive. Because we believe there’s got to be a better way. 

You’ll find hosts, Mike Seyfer and Laurie O’Melia O’Neill, discussing topics like how patients really experience care and why hospital culture improvements for caregivers—including doctors—delivers better outcomes for everyone. They’ll talk about customizing community solutions for the opioid crisis. And they’ll dish with some of the nation’s leading minds about shaking up the status quo.  

Listen to podcast episodes here, including: 

Intro: How to Fix Healthcare in America 

Episode 1: How Patients Experience Their Care—with Kevin Stranberg

Episode 2: Opioid abuse and why every community must craft its own unique response—with Gary Olson

We hope you’ll listen in and join the conversation. Please tell what you think and, if you feel this is worthwhile like we do, share with friends and colleagues. 

Get the latest podcast episodes, fresh off the mixer, by subscribing.  

Subscribe: iTunes Stitcher SoundCloud

Don Sloane: The Believe in Better Project Speaker Series

Don Sloane: The Believe in Better Project Speaker Series

How does an advertising agency that specializes in health care begin to fix what it sees as a broken health care system? It starts with The Believe in Better Project, a two-day event that gathers health care experts and change makers together in one place. The goal is to share ideas, thinking and work that helps to reimagine and transform health care in this country.

Join us in 2019

The Believe in Better Project 2019 will take place Wednesday, October 16 and Thursday, October 17. It is designed for each of us in health care—from caregivers and administrators to those of us working in finance, marketing, government and insurance. 

Get a taste of The Believe in Better Project 

See what believing in better is all about. View videos from the exceptional speakers we hosted at our inaugural 2018 The Believe in Better Project.

Don Sloane of Recovery Care Partners explains the basics of addiction and why access to quality ethical care is so important.

If you take only one thing from this powerful look at addiction—Don Sloane wants you to know that before effective outcomes can ever be realized for people who suffer with this disease—we must collaborate to create a sustainable continuum of care.

Learn about the 33 years Don has worked in the recovery field and what he has learned in his Believe in Better Project video and his follow up Q & A Session.


  • The stigma that prevents people from seeking help
  • What happens between active addiction and sustainable recovery
  • The ethical challenges associated with treatment in our country

Return to The Believe in Better Project site soon for information about the visionary speakers who will be joining us this October.

Listen to podcasts from professionals diligently working to make a difference right now.

Denise Tahara  PhD: The Believe in Better Project Speaker Series

Denise Tahara PhD: The Believe in Better Project Speaker Series

What is it going to take to fix our broken health care system? It’s a question we’ve taken on as a marketing and advertising agency specializing in health care. And it’s why we hosted The Believe in Better Project in 2018.  For two days last October experts in health care shared ideas, strategies and the work they are doing to transform health care in our country.

The Believe in Better Project 2019

The momentum has started. We’re not going to let the question of fixing health care go unanswered. Please join us on Wednesday, October 16 and Thursday, October 17 for The Believe in Better Project 2019. Our presenters will include some of the most passionate people working to fix health care today.

See What Believing in Better is All About

View videos from the exceptional presenters we hosted in 2018

Denise C. Tahara, PhD, New York Medical College, shares a roadmap to reimagining health care systems.

Denise Tahara, PhD, tells us that what we think of as a health care system really wasn’t designed for health and healing. She says to effect change, we must start with a blank slate and reimagine how to care for patients.

Learn what it will take to create a new approach to care that includes the voice of the patient in Denise’s Believe in Better Project video and her follow up Q & A Session.


  • The definition of a system and how systems thinking can create change.
  • How to learn from failures and recognize opportunities.
  • Who needs to be at the table when we design a new approach to care.

Return to The Believe in Better Project site soon for information about the visionary speakers who will be joining us this October.

Listen to podcasts from professionals diligently working to make a difference right now.