Written by Denise Burgess
One year ago (give or take a few weeks), our focus as health care communicators and leaders shifted from brand-driven communication to purpose-driven communication—and making connections with our audiences in order to provide vital health information.
On this anniversary of the COVID-19 crisis (and our first Campfire session), we discuss five connection points driving patient satisfaction, staff morale and community relations.
- Human-to-human connections
- Patient connections
- Staff connections
- Community connections
- Community partner connections
- Kevin Stranberg, Director of Strategy and Patient Experience, Memorial Medical Center.
Kevin is highly regarded and recognized for his work as a speaker, strategist, trainer and facilitator. In addition to his position at Memorial Medical Center, he is President of Stranberg & Associates and Senior Consultant with The Baird Group.
- Stephen Moegling, SVP of Growth, Hailey Sault
- Marsha Hystead, Partner, CCO, Hailey Sault
Connection: COVID-19’s Call to Action
Chapters in this Campfire
00:00 Introduction—introducing Kevin and a topic overview
03:21 Connecting Human-to-Human—the basis of our work as health care communicators and leaders
08:26 Connecting with Patients—concrete strategies for realizing patient satisfaction scores that include reaching the 94th percentile for rate and the 95th percentile for recommend
18:49 Connecting with Staff—ramping up connection and communication with staff, watching for burnout into the next year
26:15 Connecting with Community—monitoring what the community is saying, strategies for connecting online
33:55 Connecting with Community Partners—coming together for the greater good and continuing those connections
40:53 S’Mores Break—predictions: what will the office “next normal” look and feel like
Join Us for Our Next Campfire Session
Hailey Sault is a health care marketing agency that creates human connection for brands. For more patients and appointments. More engagement and advocacy. More memorability and market share.
We host these Campfire Sessions to discuss the issues and opportunities facing health care marketers. These are webinars without boring slides, bullet points, and sales pitches—just great insights shared by and for our marketing colleagues. We hope you’ll join us around the virtual Campfire.