Extending your brand’s reach online is one of the most powerful ways to resonate with today’s healthcare consumer. Establishing a brand presence across multiple digital platforms allows you to essentially meet patients where they spend their time. And when you care enough to meet them where they are, they may care enough to choose you as their healthcare provider.
Part 3: The Power of Sensory Branding—What You Say
What is your organization’s voice? What words do you use when communicating with your patients or with your employees? Do the words you use communicate the personality of your organization?