Extending your brand’s reach online is one of the most powerful ways to resonate with today’s healthcare consumer. Establishing a brand presence across multiple digital platforms allows you to essentially meet patients where they spend their time. And when you care enough to meet them where they are, they may care enough to choose you as their healthcare provider.
Part 1: The Power of Sensory Branding—What You See
As humans we are very visually-oriented. In fact, studies show that ninety percent of information transmitted to our brains is visual. The colors, shapes and images we view communicate complex stories, emotions, impressions, associations and moods. (more…)