The Power of Sensory Branding—What You Hear

The Power of Sensory Branding—What You Hear

Part 2: The Power of Sensory Branding—What You Hear

Last week Joe Gunderson discussed the power of visual branding and how healthcare consumers visually experience a brand. This week I’d like to discuss another powerful sensory branding tool often overlooked in healthcare marketing—sound. Also referred to as audio or sonic branding, it is a tool that can play an important role in differentiating you from your competition.

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Digital Brand Marketing in Health Care

Digital Brand Marketing in Health Care

Extending your brand’s reach online is one of the most powerful ways to resonate with today’s healthcare consumer.  Establishing a brand presence across multiple digital platforms allows you to essentially meet patients where they spend their time. And when you care enough to meet them where they are, they may care enough to choose you as their healthcare provider.

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