Engagement is the New Branding: 2021 Health Care Marketing Trends Report

As we face another year of planning inside a global pandemic there is one (and only one) trend that we believe needs to be front and center for health care marketers—patient-consumer engagement.  Join us as we back up the bold statement that engagement is the new...

2021 Health Care Marketing Predictions

One of Hailey Sault’s core values is to be fearless. That’s why in a year that is starting out to be anything but predictable, we’re kicking off this whole first month of 2021 with health care marketing predictions and trends. This Campfire Session lays the groundwork...

What Your Patients Want Right Now

This just in from Hailey Sault’s latest national research study, released December 10, on what consumers are thinking about and wanting from health systems and providers: The number of patients actively contemplating new providers is staggering.  The good news: there...
Marketer: How to Speak Physician

Marketer: How to Speak Physician

I’ve spent over 20 years as a marketer working with hospitals and other health-focused organizations. I’ve learned how to navigate the consensus-building required to create change and growth. I appreciate the complexity of the health care industry: the audiences I...

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