3 Healthcare Marketing Predictions for 2022 That Should Be In Your Next Strategy Brief

I recently hosted a live discussion with four of my favorite minds and voices in the healthcare marketing community: Chris Boyer, Colin Hung, Rob Klein, and Curtis Munlin. I posed a simple question to the panel: What are your 2022 predictions for healthcare marketers?...

Is Recruitment the Next Health Care Marketing Crisis?

According to recent studies, between 20% and 30% of front-line U.S. health care workers say they are now considering leaving their profession—for good. Traditionally, health care HR and marketing departments have worked independently. But given the staffing crisis,...

Building a campaign patient audiences are ready to hear (post COVID-19)

Let’s begin with your patient’s mindset coming out of COVID-19. For over a year, patients have looked to their local health care system for health news. According to the research we conducted for our Engage: 2021 Trends Report:  90 percent of health care decision...
How are you talking about COVID?

How are you talking about COVID?

I’m a copywriter, so it’s my job to obsess over words. And, ever since the onset of the coronavirus pandemic, I’ve been obsessed with the words and phrases we as health care marketers are using surrounding COVID-19. I’ve been carefully thinking about their meanings,...

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