Health Care Marketing Right Now: Good for Patients, Communities and Hospitals

“COVID’s impact has been devastating in many ways—and it's been incredibly inspiring,” said our October 9th Campfire guest John Looney, MSM, Vice President of Marketing, Communications and Public Affairs at Newton-Wellesley Hospital, Mass General Brigham.  “On the...

I am the most sought-after health care persona. And it’s not all it’s cracked up to be.

By day I am the creative director at Hailey Sault. By night I am one of the agency’s living, breathing COVID-era personas. Let me explain. When this all began—just a few short months ago—Hailey Sault researched and developed several comprehensive generational...

What’s In Your Fall Health Care Marketing Plan?

Planning got a lot more difficult for health care marketers when life as we knew it changed overnight. But planning marketing strategy is still essential, despite—or maybe because of—the uncertainty in the air. Watch our Campfire Session What’s In Your Fall Marketing...
Marketer: How to Speak Physician

Marketer: How to Speak Physician

I’ve spent over 20 years as a marketer working with hospitals and other health-focused organizations. I’ve learned how to navigate the consensus-building required to create change and growth. I appreciate the complexity of the health care industry: the audiences I...

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Big ideas: How to make lightning strike

Big ideas: How to make lightning strike

You’ve seen them. You’ve envied them. You’ve wondered where they come from and how you can get your hands on them. They are those absolutely simple but brilliant big ideas that lead to memorable health care campaigns.  Read no further. (Although if you don’t, you’ll...

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