Reaching Your Digital Marketing Potential

As the need to return patients to care coincides with budgets that are tighter than ever—knowing the ins and outs of effective, measurable, digital marketing is more important than ever. In our latest Campfire Session, we dove into strategies that are making a...

Campaign Addresses COVID Concerns, Welcomes Patients Back for Care

Now Working  Presenting a new series that offers snapshots of freshly-made creative campaigns hatched in the age of COVID-19. Amid our evolving new health care realities, we’re all looking for ideas, inspiration, innovation and adaptation. Here’s a look at recent...

Agile Marketing for Uncertain Times

If there are two words that describe what every health care marketer is experiencing right now, they are “rapid change.” And, if there are two words that describe what every health care marketer should be embracing right now, they are “agile marketing.”  What is agile...
Big ideas: How to make lightning strike

Big ideas: How to make lightning strike

You’ve seen them. You’ve envied them. You’ve wondered where they come from and how you can get your hands on them. They are those absolutely simple but brilliant big ideas that lead to memorable health care campaigns.  Read no further. (Although if you don’t, you’ll...

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