Health Care Marketing & Research Blog
COVID-19’s Call-To-Action: Innovate
During a crisis like the pandemic—or the civil rights movement we are experiencing at this time—innovators are given permission to move more rapidly than “normal” to create change and foster new ways of thinking and doing. In health care that means reimagining care...
The Big Pivot: Creativity During COVID-19
COVID-19 has changed everything—including how health care brands connect with consumers. The service line and brand campaigns we planned at the beginning of the year now seem to be from a different era. Everything has pivoted, from the messaging and images we use, to...
Getting Patients Back to Care: What’s Working
When my colleague Stephen introduced this week’s Campfire Session, he did it by saying: “This is a very tough moment for America. So many are waking up to the truth that there is a lot NOT working right now for too many people and that’s gone on for far too long.” ...
Tourism & Health Care’s Similar Challenge: How to Bring People Back
Every segment of industry has been impacted by the public health and economic consequences of this global pandemic—perhaps none more than health care and tourism. Both of these high-touch industries face the daunting challenge of instilling confidence in consumers...
Deep Dive: COVID-Era Patient Personas
So many of you asked us for a closer look at our COVID-era generational patient personas and the messaging needed to help them feel comfortable returning to you for care. This past week, we were happy to take a deeper dive into our Gen-Z through boomer patients and...
What COVID-Era Patients Want To Know
As access to in-clinic health care begins to open, service lines begin to accept patients once more, and elective procedures become available to patients, we asked: Are patients ready to return for care? What do they need to hear from us? How has this pandemic...
Your Post-Pandemic Health Care Marketing Strategy
What does health care marketing and communications look and feel like as: Governors begin to ease up on stay at home orders in their states? Emergency rooms and ICUs become less crowded? Health systems begin the process of putting protocols in place to expand access,...
Healing our Healers, Now and After COVID-19
Watch our Campfire Session on Healing Caregiver Burnout to Thrive Beyond COVID-19. Or read below for key takeaways from our webinar event! In a study of 1,000+ health care providers, conducted by The Institute for Healthcare Excellence (IHE), 34.5 percent of providers...
Being an Emotionally Intelligent Leader Through COVID-19
Watch our Campfire Session on Emotional Intelligence in the Time of COVID-19. Or read below for key takeaways from our webinar event! On 4/17/20 Marsha and Stephen were joined by Jay Pryor, author, speaker, executive coach, and facilitator of corporate training...
How Health Care Marketers Can Help Women Through COVID-19
As health care marketers, we’ve known for years that women make 80 percent of the decisions about when and where their family receives health care. And, it’s no different now during this COVID-19 epidemic. What women are going through right now. Besides looking after...
10 Key Takeaways: Marketing Telemedicine During COVID-19 and Beyond
Watch our Campfire Session on Telemedicine: The New Healthcare Normal? Or read below for key takeaways from our webinar event! Now more than ever, we need ideas, insights, and community. Our Hailey Sault Campfire Sessions are weekly conversations among colleagues...
Brand Impact in the Time of COVID-19
Watch our Campfire Session on Brand Impact in the Time of COVID-19. Or read below for key takeaways from our webinar event! Now more than ever, we need ideas, insights, and community. Our Campfire Sessions are weekly conversations among colleagues about the issues and...
COVID-19: How to Work Well Remotely
Watch our Campfire Session on COVID-19: How to Work Well Remotely. Or read below for key takeaways from our webinar event! With the COVID-19 crisis, many health care marketers are now finding themselves working remotely for the first time. Our firm hosted a...
Health Care Marketers: My Take On How To Work Well Remotely
For so many of us, working from home is a new experience. I’ve gone to the office every day for almost forty years. I love going to the office! As an extreme extrovert, feeding off others’ energy is a real thing for me. Beginning this new adventure last Tuesday...
Marketer: How to Speak Physician
I’ve spent over 20 years as a marketer working with hospitals and other health-focused organizations. I’ve learned how to navigate the consensus-building required to create change and growth. I appreciate the complexity of the health care industry: the audiences I...
Laughter was the best medicine to launch this urological service line
When Hayward Area Memorial Hospital in Wisconsin hired a new urologist the marketing team gave us a tough, two-fold assignment: Craft a campaign that educated and built awareness for the expanded urological services this new specialist would bring to the region. ...
Five Tools to Upgrade Your Marketing Strategies
We’re finding that more and more health brands we work with are using an “agile-like” planning strategy. Instead of developing year-long marketing strategies, many of our clients develop their marketing strategies in response to immediate opportunities. There’s no...
![Rethinking Brand Impact on the Patient Journey [Part 5 of 5]](https://www.haileysault.com/wp-content/uploads/2019/12/MMOS_5_Blog-400x250.jpg)
Rethinking Brand Impact on the Patient Journey [Part 5 of 5]
For years, perhaps even decades, brand level initiatives were the cream of the crop for marketers. For clients, they’re an affirmation of their leadership skills. For agencies, brand development of any kind is the most highly visible, and often the most lucrative of...
What to do when every orthopedic service line campaign looks the same
How do you proceed when your market is being flooded with orthopedic service line campaigns featuring expert surgeons and touting best in class services? How do you step back, stay true to your brand and resist the urge to do a full-blown“us too” campaign? More...
Health Care Access Issues Are Marketing Opportunities
Have you seen this movie before? A health care marketer is tasked with growing market share for their organization’s brand. Here comes the plot twist: the service lines that have the biggest opportunity for long-term growth can’t handle any more new patients! Bah!...