Tourism & Health Care’s Similar Challenge: How to Bring People Back

Every segment of industry has been impacted by the public health and economic consequences of this global pandemic—perhaps none more than health care and tourism. Both of these high-touch industries face the daunting challenge of instilling confidence in consumers...

Deep Dive: COVID-Era Patient Personas

So many of you asked us for a closer look at our COVID-era generational patient personas and the messaging needed to help them feel comfortable returning to you for care. This past week, we were happy to take a deeper dive into our Gen-Z through boomer patients and...

What COVID-Era Patients Want To Know

As access to in-clinic health care begins to open, service lines begin to accept patients once more, and elective procedures become available to patients, we asked:  Are patients ready to return for care? What do they need to hear from us?  How has this pandemic...
The Believe in Better Project Speaker Series

The Believe in Better Project Speaker Series

At the inaugural Believe in Better Project conference in 2018, we brought together people from around the country who are working on issues surrounding health care—specifically issues that addressed how health care is broken in many ways for so many people.  We invite...

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