Is Healthcare Branding Making a Comeback?

Leading health systems are investing in branding campaigns and strategies in record numbers to reengage populations and create new dimensions of loyalty and engagement. But after the steep decline of trust and loyalty during the pandemic, is a shiny new brand campaign...

Healthcare Marketers: Do You Have a Disruption Mindset?

Well, it’s official. The Great Healthcare Disruption is here.  And depending on who you are (and perhaps what organization you’re with), you’re feeling either: Nervously excited Nervously worried Healthcare has, until just about the day before yesterday, meant...

Digital Storytelling for Healthcare Brands

In 2022, the average person is predicted to spend 100 minutes per day watching videos. So as a healthcare marketer, all you need to do is beam out video content to engage and convert prospects into patients and clients, right? Um, no. After all, there are 4.6 billion...
How are you talking about COVID?

How are you talking about COVID?

I’m a copywriter, so it’s my job to obsess over words. And, ever since the onset of the coronavirus pandemic, I’ve been obsessed with the words and phrases we as health care marketers are using surrounding COVID-19. I’ve been carefully thinking about their meanings,...

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