The #1 Skill of the Best Health Care Chief Marketing Officers

Of all the amazing traits and skills of the leading CMOs we’ve had the privilege of working with for 40+ years, what is the number one skill that sets the most effective CMOs apart from all the others? I believe the answer is simple: the ability to build consensus for...

The art and science of health care marketing persona development

Wouldn’t it be amazing if you understood your patients so well that creating content for them was like sitting down and having a discussion? Wouldn’t it be even better if you knew where to find them and how to get their attention? That’s the magic of...

The importance of words in cancer care marketing

I’ve lost several close friends to cancer, my dad has had recurrences of the disease over the past decade, and just recently my beloved sister-in-law was diagnosed with an aggressive form of cancer. At this writing, thank goodness, we know that her tumor has not...

Hailey Sault Welcomes Four New Clients

Marketing firm expands into innovative health care markets Duluth, Minn. (June 4, 2018)—Hailey Sault—a health care marketing firm headquartered in Duluth, Minnesota, with offices in both Richmond, Virginia and New York City—recently announced the addition...

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Let’s Meet Up in Salt Lake

We believe in better. If you do, too, let’s meet up in Salt Lake. Hailey Sault is a proud sponsor of the 23rd Healthcare Marketing & Physician Strategies Summit, April 30–May 2nd.   We’re premiering our new exhibit booth at the conference. Look for us...

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