Big ideas: How to make lightning strike

You’ve seen them. You’ve envied them. You’ve wondered where they come from and how you can get your hands on them. They are those absolutely simple but brilliant big ideas that lead to memorable health care campaigns.  Read no further. (Although if you don’t, you’ll...

Hospital Marketers: Time to Stop One-Size-Fits-All Campaigns?

My stepmother used to knit me sweaters. Every Christmas there was that awkward moment when I had to try on her latest knitting experiment. The sweaters never fit—the neck was too small, the sleeves were too long, or my belly would show. (I was a fat kid. I didn’t want...

Key Factors to Influencing Patients During Consideration & Decision [Part 4 of 5]

Let’s be real. New patient acquisition is the Holy Grail of health care marketing. Sure, we have other priorities, too. But acquisition is what we all strive for. I’m not talking about just increasing inquiries, appointments or volumes. I’m talking about market...

This Thanksgiving take time to listen.

The world is a wee bit crazy right now. Twenty-four-hour news about completely insane things. Communities split down the middle with differing beliefs and opinions. Families struggling to “leave politics at the door” when they gather for this holiday born...

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Believe in Better Project 2018 Recap

Do you believe health care can be better? Better for patients? Better for those who work in health care? Better for your pocketbook? Better for caring for everyone? Treating the whole person? Treating the root cause, and not just the symptoms? [video...

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Influencer Marketing

Health care companies are finding innovative ways to reach their targeted audiences. One approach to creating new connections is leveraging influencer marketing. But is influencer marketing still relevant and does it fit for the future of the health care...

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