Health Care Marketers! Why Aren’t You On Instagram Yet?

It’s only eight years old, but the explosive growth of Instagram in that time—and even in the last 18 months—is astonishing. Claiming now more than 1 billion monthly active users, and with a growth of 20% from 2017 to 2018, it’s a platform that brands can...

Content Marketing To Nurture The Health Care B2B Sale

Content marketing for B2B has one core purpose: to encourage a sale. In health care B2B, where sales cycles can be 18–24 months or longer, with multiple decision-makers, content marketing is a powerful—but an often underutilized—strategy for creating new...

This Thanksgiving take time to listen.

The world is a wee bit crazy right now. Twenty-four-hour news about completely insane things. Communities split down the middle with differing beliefs and opinions. Families struggling to “leave politics at the door” when they gather for this holiday born...

Hailey Sault Welcomes Four New Clients

Marketing firm expands into innovative health care markets Duluth, Minn. (June 4, 2018)—Hailey Sault—a health care marketing firm headquartered in Duluth, Minnesota, with offices in both Richmond, Virginia and New York City—recently announced the addition...

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Let’s Meet Up in Salt Lake

We believe in better. If you do, too, let’s meet up in Salt Lake. Hailey Sault is a proud sponsor of the 23rd Healthcare Marketing & Physician Strategies Summit, April 30–May 2nd.   We’re premiering our new exhibit booth at the conference. Look for us...

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Does Walgreens love me more than my doctor?

Every month or so, I receive an email jam-packed with tips and proactive ideas to help create a healthier me. You would think this information-filled email came from my health care provider, but it doesn’t—it comes from my pharmacy—Walgreens. A matter of...

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