Defining The Modern Marketing Operating System

The old way of healthcare marketing is dead. It’s not relevant. It’s not effective. It’s just not working. If you’ve seen our latest thinking around Patient Journey Mapping, hopefully it struck a chord. For many of you who joined us in our PJM Master Class,...

The Health Care Marketing Mid-Year Checkup

It’s June. And you know what that means: it’s time for the Mid-Year Marketing Checkup. What? You never heard of the Mid-Year Marketing Checkup? Well, just let me place this stethoscope to your chest. Breathe in. Now breathe out and I’ll tell you more. Most of our...

B2B Health Sales: Cracking Cold Markets

One of the biggest challenges we see with our health care clients engaged in B2B sales opportunities is breaking into new markets or categories: for example, entering a new territory or launching products and services in new business categories. There are several...

This Thanksgiving take time to listen.

The world is a wee bit crazy right now. Twenty-four-hour news about completely insane things. Communities split down the middle with differing beliefs and opinions. Families struggling to “leave politics at the door” when they gather for this holiday born...

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Believe in Better Project 2018 Recap

Do you believe health care can be better? Better for patients? Better for those who work in health care? Better for your pocketbook? Better for caring for everyone? Treating the whole person? Treating the root cause, and not just the symptoms? [video...

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Influencer Marketing

Health care companies are finding innovative ways to reach their targeted audiences. One approach to creating new connections is leveraging influencer marketing. But is influencer marketing still relevant and does it fit for the future of the health care...

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