Agile Marketing for Uncertain Times

Agile Marketing for Uncertain Times

If there are two words that describe what every health care marketer is experiencing right now, they are “rapid change.” And, if there are two words that describe what every health care marketer should be embracing right now, they are “agile marketing.”  What is agile...

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Deep Dive: COVID-Era Patient Personas

Deep Dive: COVID-Era Patient Personas

So many of you asked us for a closer look at our COVID-era generational patient personas and the messaging needed to help them feel comfortable returning to you for care. This past week, we were happy to take a deeper dive into our Gen-Z through boomer patients and...

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Marketer: How to Speak Physician

Marketer: How to Speak Physician

I’ve spent over 20 years as a marketer working with hospitals and other health-focused organizations. I’ve learned how to navigate the consensus-building required to create change and growth. I appreciate the complexity of the health care industry: the audiences I...

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