Blog | Health Care Marketing Research
Fake news challenges everyone’s health—especially marketers
Bad news alert: there’s a shocking amount of health information floating around online that’s dubious or downright dangerous. From fad diets to cures for cancer, baldness and beyond, articles with biased or unbalanced advice are nothing new. But this might be:...
Are you curious? {1 way for health care marketers to nurture better lives and workplaces}
Ever wonder how to live and work better? Maybe the question needs to be: “Am I wondering enough?” Curiosity plays a crucial role in more than scientific breakthroughs and great storytelling, but in everything from relationships and personal growth to...
The Digital Health Care Experience: what your patients are demanding.
It’s a digital world out there and there’s no turning back. Smartphones, tablets, wearable and apps link us to the news, entertainment, shopping and our friends. They map our journeys, record our walking miles, help us meditate and answer our questions...
Marketers: Protect the Trust Between Physicians and Patients
“They” say that if you don’t have your health, you don’t have anything—and to me that rings true. My health is my life. Or, I should say my health makes the quality of my life possible. And, when it comes to the health issues that really count, like...
Who’s going to solve the problem of the rising cost of health care?
There are so many working parts to the problem of the rising cost of health care that it seems almost impossible to solve. At this point, our politicians are locked in a health care battle and some of the solutions they’ve proposed seem untenable and...
Does Walgreens love me more than my doctor?
Every month or so, I receive an email jam-packed with tips and proactive ideas to help create a healthier me. You would think this information-filled email came from my health care provider, but it doesn’t—it comes from my pharmacy—Walgreens. A matter of...
5 Things to Know About Millennial Patients
The millennial generation is 83.1 million strong according to the latest U.S. Census Bureau report. They are 24 to 39 years old, starting families, choosing primary care physicians and pediatricians. They are health conscious, digitally savvy, elusive—and your core...
Where Health Care Brands Are Headed
If you’re in the business of health care marketing and strategy, you can do all the right things and still lose. You can work from your health system’s strategic plan. You can focus on your hospital’s key priorities. You can nail your KPIs and business...
Uber Vs. Lyft: Which Health Brand Are You?
Keeping your health brand relevant and engaging with the changing interests and expectations of today’s health audiences is a continuous process for us at Hailey Sault. 33% of all patients are looking to switch providers at any given moment, which should...
Quick! Can you name three reasons patients switch health care providers?
It’s really quite simple. When we asked patients told us: Treat me with respect and compassion. Take time to help me understand my options. Help me figure out how to pay for this! In today’s world, patients find compassionate care, and the willingness of...
Attention Health Care Marketer: You are not your target audience
You’re a healthcare marketing expert immersed in the world of strategy, patient acquisition, physician recruitment, service line campaigns and more. You’re also a patient—a user of healthcare—someone who has the same healthcare experiences as your target...
2017: The Hyperconnected Health Care Patient-Centered World
Recent studies indicate that the average person’s attention span is a mere 8 seconds—down from 12 seconds a decade ago. (I actually answered two emails before finishing that sentence.) Are you still with me? With instant access to a wealth of information...
Is “Going Live” Health Care Marketing’s Newest Digital Tool?
According to the Social Science Research Network, 65 percent of us are visual learners, meaning we process information based on what we see. Researchers also found that women (one of healthcare’s top target audiences) tend to be more visually oriented than...
Key Health Care Marketing Insight 2017: Brands, politics and payers.
In the last six months, I have been paying close attention to some emerging trends affecting several of our clients, and it has created an indelible impression: your brand matters, although perhaps not for the reasons you once thought. As ACA rolls into...
Purpose-driven marketing: turning challengers into champions
Enjoy a brief journey into Hailey Sault. Get a feel for what we do and why. Hear from health leaders who’ve been in your shoes—and then started running faster and smarter with a strategic partner by their side. Go deeper These case studies and work...
Millennials: Health Care Marketing’s Newest Challenge
Millennials are the most-studied, most racially diverse, and soon-to-be the best-educated of the generational cohorts. They are the largest of the generations—at 82 million and counting—and make up a quarter of the U.S. population. They are the biggest...
Generation X: In the Prime of their Health Care Lives
They are brand loyal, well educated, hard working and sandwiched between two huge, distinct and louder generations. Generation X, born between 1965 and 1980, are 65 million strong and range in age from 36 to 51. These middle-children of the demographic world are in...
Baby Boomers: 11 Things Health Care Marketers Need To Know
By the end of this year, the Baby Boom generation will range in age from 52 to a nice round 70. What stereotypes do you have about this generation? Are you aging them before their time? Do you know where to find them? Are you making it easy for them to find you?...
6 Don’t-Miss Takeaways: Digital Summit Minneapolis 2016
Last week we attended what is described as “The Definitive Digital Marketing Gathering” of 2016—the Digital Summit in Minneapolis. It definitely lived up to its billing of providing real-world, practical solutions happening at the crossroads of marketing,...
Pokémon Go Outside and Play: Some Old Health Advice Gets an Upgrade
“Limit your screen time.” It’s a gentle reminder we’ve been hearing from our family physicians for years. The hours we spend in front of televisions, computers and mobile devices often keep us from using sidewalks, hiking trails and playgrounds. But a new...