Blog | Health Care Digital Marketing
B2B Health Sales: Cracking Cold Markets
One of the biggest challenges we see with our health care clients engaged in B2B sales opportunities is breaking into new markets or categories: for example, entering a new territory or launching products and services in new business categories. There are several...
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Avoiding Mistakes on Social Media
Do you ever question the effectiveness of your social media marketing strategy? As social platforms constantly evolve and change, so should we as marketers—in order to best reach and engage with our audiences. It’s easy to get lost in the routine of...
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Who is generation Z? The top 4 things you need to know about their digital behavior and how to reach them.
Generation Z is comprised of people born after 1996. They have a buying power of $143 billion, and are well on track to becoming the largest generation of consumers by 2020. 85% of Generation Z is on social media, and are 59% more likely than previous...
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Are Health Care Ad Agencies Going Extinct?
At the last SHSMD conference, I walked exhibit hall. Something … was … off. I had been going to this conference and the Healthcare Marketing and Strategies Summit for almost two decades. Something was different. It took me another hour of walking past the...
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7 tips for better reputation management
Brand reputation management can be a tricky thing. Not because it’s hard to approach—it isn’t—but because it’s often misunderstood by most health care brands. Let’s start with what brand reputation management is not. Managing your brand's reputation isn’t...
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Facebook Algorithm Change: Do’s and Don’ts for Health Care Marketers
Being prepared as a health care marketer always wins. Instead of trying to “hack” the Facebook algorithm, let’s work with the algorithm while it evolves, not against it. The planning and strategy an organization pours into understanding the algorithm while...
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5 strategies for better health care writing
What’s true of medicine is true of writing. We practice to improve. We lean in to learn from each other. And in the process, the work goes from good to great, or at least from meh to clearly better-than-meh. It’s why I recently attended the Everything:...
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The Top 8 Metrics That Matter For Busy Health Care Marketers
Return on Investment (ROI) matters when it comes to your social media campaign and digital presence, but how can you narrow down the numbers to measure what matters most? It may look impressive to have a lot of “likes” on your page or website visits, but...
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Why Video Helps Health Care Marketers Attract More Patients
When patients say they want to spend more time with their care providers, it’s not necessarily because they want to discuss the exciting twists and turns of the human lymphatic system. What they really want is to figure out how their care provider operates...
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Using Digital to Improve Traditional Media Buys for Health Care Brands
One of the major health care marketing trends we’re excited about is how digital media networks improve the performance of traditional media buys. Here are three quick examples of what I mean. Example 1: Increase in Brand Lift When our clients run a...
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Where Health Care Brands Are Headed
If you’re in the business of health care marketing and strategy, you can do all the right things and still lose. You can work from your health system’s strategic plan. You can focus on your hospital’s key priorities. You can nail your KPIs and business...
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8 Questions for Stephen Moegling
Hailey Sault announced recently that health care marketing leader Stephen Moegling had joined our growing team as SVP of Growth. In that post, you learned what Stephen will be doing for Hailey Sault and what attracted him to our firm. For this post, we...
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How to Tap into Patients’ Motives to Change Health Care Providers
How well do you know patients in your community? How much do they even consider health care in their daily lives? When’s the last time they gave any thought to the things that you, as a health care marketer, think about all day? Every day. At Hailey Sault,...
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4 takeaways from the Minneapolis Digital Summit: A web developer’s point of view.
This is the second year I’ve attended the Digital Summit in Minneapolis. The collaboration of knowledge that comes out of this event each year is unparalleled. This year my colleagues and I gained amazing insights into four top digital trends: The future...
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Using Digital to improve your Key Service Line Reputation
Do you have the brand position and service line reputation you want? How does it affect the healthcare marketing you’re doing right now—and what will it mean for the future of your organization? Brand position has been described as “the space you take in...
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Design a better health care website
As a health care marketer, are you clear about what your website aims to accomplish? Is it working? How well does it serve your customers’ needs—and how well does it help you monitor visits, so you can serve people even better? With so many consumers...
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