Blog | Health Care Branding
Health Care Branding: 6 benefits to discovering your archetype.
Do you want to build trust and be top-of-mind with your audience in a way that is more authentic and true to your brand? Do you want to leave no doubt in your health care consumers’ minds about what differentiates you from your competition? Dig into...
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An argument for ditching the word patient
As a health care copywriter words are my business—especially those that have to do with describing the relationship between people and the care they receive. To me, words reflect our reality and our values. They are part of who we are as individuals. And...
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Where Health Care Brands Are Headed
If you’re in the business of health care marketing and strategy, you can do all the right things and still lose. You can work from your health system’s strategic plan. You can focus on your hospital’s key priorities. You can nail your KPIs and business...
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Hello, we’re Hay-lee-soo
Hello, our name is Hay-lee-soo. So, what’s the story behind our new name? How did we move from HTK Marketing to Hailey Sault? A few months ago my partner in business, Mike Seyfer, sent me a text. Mike: “What’s your favorite place in the...
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Key Health Care Marketing Insight 2017: Brands, politics and payers.
In the last six months, I have been paying close attention to some emerging trends affecting several of our clients, and it has created an indelible impression: your brand matters, although perhaps not for the reasons you once thought. As ACA rolls into...
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The Power of Sensory Branding—What You See
Part 1: The Power of Sensory Branding—What You See As humans we are very visually-oriented. In fact, studies show that ninety percent of information transmitted to our brains is visual. The colors, shapes and images we view communicate complex stories,...
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The Power of Sensory Branding—What You Say
Part 3: The Power of Sensory Branding—What You Say What is your organization’s voice? What words do you use when communicating with your patients or with your employees? Do the words you use communicate the personality of your organization? This is the...
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The Power of Sensory Branding—What You Hear
Part 2: The Power of Sensory Branding—What You Hear Last week Joe Gunderson discussed the power of visual branding and how healthcare consumers visually experience a brand. This week I’d like to discuss another powerful sensory branding tool often...
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Digital Brand Marketing in Health Care
Extending your brand’s reach online is one of the most powerful ways to resonate with today’s healthcare consumer. Establishing a brand presence across multiple digital platforms allows you to essentially meet patients where they spend their time. And...
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