Blog | Hailey Sault News
Hailey Sault Welcomes Four New Clients
Marketing firm expands into innovative health care markets Duluth, Minn. (June 4, 2018)—Hailey Sault—a health care marketing firm headquartered in Duluth, Minnesota, with offices in both Richmond, Virginia and New York City—recently announced the addition...
Let’s Meet Up in Salt Lake
We believe in better. If you do, too, let’s meet up in Salt Lake. Hailey Sault is a proud sponsor of the 23rd Healthcare Marketing & Physician Strategies Summit, April 30–May 2nd. We’re premiering our new exhibit booth at the conference. Look...
Melissa Frascella Joins Hailey Sault as NYC-based Senior Strategist
Bergen health care marketer joins office serving Hudson County clients Duluth, Minn. February 20, 2018—Hailey Sault recently welcomed Melissa Frascella to its integrated marketing team specializing in health care and cause-driven communications....
Health Care Marketing Leader Joins Hailey Sault
I am excited to announce that Stephen Moegling has joined the Hailey Sault team. Stephen is considered a “Who’s Who” of health care marketing. He has been awarded Health Care Communicator of the Year, is a frequent contributor to the leading industry...
The inside scoop on our OUTSIDE 100 Best Places to Work award.
We are honored, humbled and incredibly proud to be recognized as the 15th healthiest workplace in the U.S. by America’s leading active lifestyle brand, OUTSIDE magazine. As one of OUTSIDE’s Best Places to Work 2017, we all consider Hailey Sault to be a...
Why Are Patients Switching? Q&A with Marsha Hystead and Kevin Stranberg
For hospital and health system strategists, the first step to preventing patient switching is to understand what is causing patients to shop around for health care. Over the past three years, Hailey Sault has conducted two comprehensive national patient...
Hailey Sault Presents at SHSMD Conference: “A Deep Dive Into Patient Choice: A Research-Based Workshop with Direct Patient Feedback”
As patients become more responsible health care consumers, they are increasingly willing to seek alternatives to their current provider. Who are these patients? What triggers their switching behavior? And what can we do to retain them? For answers, health...
Hello, we’re Hay-lee-soo
Hello, our name is Hay-lee-soo. So, what’s the story behind our new name? How did we move from HTK Marketing to Hailey Sault? A few months ago my partner in business, Mike Seyfer, sent me a text. Mike: “What’s your favorite place in the...
Hailey Sault presents research insights at Illinois conference: “What’s driving patient choice in America?”
It’s a question being asked at healthcare organizations interested in everything from patient satisfaction and population health to service line viability and the bottom line. What’s driving healthcare choice in America? For answers, health leaders will...
Stepping up for health, creativity and productivity
We’re 30 days into a voluntary four-month challenge that has our team exercising together and celebrating mindful food choices. And a lot of people ask me: “Why would you spend money on exercise equipment, a personal trainer and billable agency time to let...
6 Don’t-Miss Takeaways: Digital Summit Minneapolis 2016
Last week we attended what is described as “The Definitive Digital Marketing Gathering” of 2016—the Digital Summit in Minneapolis. It definitely lived up to its billing of providing real-world, practical solutions happening at the crossroads of marketing,...
A Health Care Art Director’s Journey: Becoming a Patient
Nothing makes one better at their job as a healthcare marketing art director than actually experiencing healthcare firsthand. I’ve always been relatively healthy—doing my fair share of exercising physically and mentally, and eating “kinda” well. I rarely...
Pokémon Go Outside and Play: Some Old Health Advice Gets an Upgrade
“Limit your screen time.” It’s a gentle reminder we’ve been hearing from our family physicians for years. The hours we spend in front of televisions, computers and mobile devices often keep us from using sidewalks, hiking trails and playgrounds. But a new...
4 Marketing Hacks from #HospitalMarketingNational in Atlanta
I was a presenter and attendee at this year’s Hospital Marketing National Conference in Atlanta, Georgia—#HMN16. The event was filled with case studies and presentations aimed at making healthcare marketers’ lives easier and more successful. In the two...
ACA Uncertainty: The health care you deliver is a human right we want to protect
This week a new president will be sworn into office and with him the promise to make sweeping changes to the Affordable Care Act (ACA). The words “repeal” and “replace” touted throughout the campaign are about to become reality and what that will mean to...
10 Takeaways from the Biggest Stage in Strategic Health Care Marketing
I recently returned from the 2015 SHSMD Conference in Washington, D.C. I was honored to present this year in the new Customer Experience track. Our topic was “Understanding with Your Heart: Connecting Firsthand Testimony with Data to Improve...
Hailey Sault Workshop: Using the power of marketing to give back to the community
We are excited to announce the launch of our new community outreach initiative called Hailey Sault Workshop. The goal of the initiative is to begin an intentional, ongoing process that will allow us to give back to our community in two...
Patients Talk Part 4: Patients Share Their Most Profoundly Positive Health Care Experiences
In the last of our four-part Patients Talk series we’d like to share how awesome your patients think you are. As you well know, the patient experience has moved to the very forefront of the healthcare discussion today. Our latest consumer behavior...
Patients Talk Part 3: What 338 People Told Us Drove Them To Switch Health Care Providers
In the third blog of our four-part Patients Talk series, we look at what patients told us actually drove them to switch providers. The hard fact is that patients are more demanding than ever before and they aren’t afraid to switch providers in order to get...
Patients Talk Part 2: 1,016 People Told Us What Determined Whether Or Not They Were Satisfied With Their Health Care Provider
There is growing awareness among healthcare consumers about patient satisfaction, so we weren’t surprised when almost every person we surveyed for our recent consumer behavior report, Realities in Consumer Healthcare Choice in America, had something to say...