Blog | COVID-19 Insights
Tourism & Health Care’s Similar Challenge: How to Bring People Back
Every segment of industry has been impacted by the public health and economic consequences of this global pandemic—perhaps none more than health care and tourism. Both of these high-touch industries face the daunting challenge of instilling confidence in consumers...
Deep Dive: COVID-Era Patient Personas
So many of you asked us for a closer look at our COVID-era generational patient personas and the messaging needed to help them feel comfortable returning to you for care. This past week, we were happy to take a deeper dive into our Gen-Z through boomer patients and...
What COVID-Era Patients Want To Know
As access to in-clinic health care begins to open, service lines begin to accept patients once more, and elective procedures become available to patients, we asked: Are patients ready to return for care? What do they need to hear from us? How has this pandemic...
Your Post-Pandemic Health Care Marketing Strategy
What does health care marketing and communications look and feel like as: Governors begin to ease up on stay at home orders in their states? Emergency rooms and ICUs become less crowded? Health systems begin the process of putting protocols in place to expand access,...
Healing our Healers, Now and After COVID-19
Watch our Campfire Session on Healing Caregiver Burnout to Thrive Beyond COVID-19. Or read below for key takeaways from our webinar event! In a study of 1,000+ health care providers, conducted by The Institute for Healthcare Excellence (IHE), 34.5 percent of providers...
Being an Emotionally Intelligent Leader Through COVID-19
Watch our Campfire Session on Emotional Intelligence in the Time of COVID-19. Or read below for key takeaways from our webinar event! On 4/17/20 Marsha and Stephen were joined by Jay Pryor, author, speaker, executive coach, and facilitator of corporate training...
How Health Care Marketers Can Help Women Through COVID-19
As health care marketers, we’ve known for years that women make 80 percent of the decisions about when and where their family receives health care. And, it’s no different now during this COVID-19 epidemic. What women are going through right now. Besides looking after...
10 Key Takeaways: Marketing Telemedicine During COVID-19 and Beyond
Watch our Campfire Session on Telemedicine: The New Healthcare Normal? Or read below for key takeaways from our webinar event! Now more than ever, we need ideas, insights, and community. Our Hailey Sault Campfire Sessions are weekly conversations among colleagues...
Brand Impact in the Time of COVID-19
Watch our Campfire Session on Brand Impact in the Time of COVID-19. Or read below for key takeaways from our webinar event! Now more than ever, we need ideas, insights, and community. Our Campfire Sessions are weekly conversations among colleagues about the issues and...
COVID-19: How to Work Well Remotely
Watch our Campfire Session on COVID-19: How to Work Well Remotely. Or read below for key takeaways from our webinar event! With the COVID-19 crisis, many health care marketers are now finding themselves working remotely for the first time. Our firm hosted a...
Health Care Marketers: My Take On How To Work Well Remotely
For so many of us, working from home is a new experience. I’ve gone to the office every day for almost forty years. I love going to the office! As an extreme extrovert, feeding off others’ energy is a real thing for me. Beginning this new adventure last Tuesday...
