• HOME
  • WHAT WE DO
  • WORK
  • ABOUT
  • BLOG
  • RESOURCES
  • CONTACT
Hailey Sault

Blog | Campfire Sessions

  • All Categories
  • Strategy
  • Research
  • News
  • R.O.I.
  • Culture
  • Branding
  • Workshop
  • Digital Marketing
Engagement is the New Branding: 2021 Health Care Marketing Trends Report

Engagement is the New Branding: 2021 Health Care Marketing Trends Report

by Denise Burgess | Feb 15, 2021 | Campfire Session, Strategy

As we face another year of planning inside a global pandemic there is one (and only one) trend that we believe needs to be front and center for health care marketers—patient-consumer engagement.  Join us as we back up the bold statement that engagement is the new...

read more
2021 Health Care Marketing Predictions

2021 Health Care Marketing Predictions

by Denise Burgess | Jan 20, 2021 | Campfire Session, Strategy

One of Hailey Sault’s core values is to be fearless. That’s why in a year that is starting out to be anything but predictable, we’re kicking off this whole first month of 2021 with health care marketing predictions and trends. This Campfire Session lays the groundwork...

read more
What Your Patients Want Right Now

What Your Patients Want Right Now

by Jake Kapsner | Jan 13, 2021 | Campfire Session, COVID-19, Strategy

This just in from Hailey Sault’s latest national research study, released December 10, on what consumers are thinking about and wanting from health systems and providers: The number of patients actively contemplating new providers is staggering.  The good news: there...

read more
Vaccines, “COVID Brain,” and the Path Back to Care

Vaccines, “COVID Brain,” and the Path Back to Care

by Laurie O'Melia O'Neill | Dec 22, 2020 | Campfire Session, COVID-19, Strategy

The new COVID vaccines are medical miracles. But are your patients ready to take them? Overcoming fears and building engagement will be key in convincing the diverse populations you serve to roll up their sleeves for the good of their own health, as well as the health...

read more
Why Your Patients May Be Leaving Your Brand. (And What To Do About It)

Why Your Patients May Be Leaving Your Brand. (And What To Do About It)

by Stephen Moegling | Dec 10, 2020 | Campfire Session, COVID-19, Strategy

Since 2014, Hailey Sault has conducted several research projects surrounding patient choice. With each study, our results indicate that patients are more willing to switch providers based on a set of defined characteristics. This year, if trends hold, around 28...

read more
Engagement Reboot: Addressing Our Health Audiences’ Challenges

Engagement Reboot: Addressing Our Health Audiences’ Challenges

by Mike Seyfer | Nov 23, 2020 | Campfire Session, COVID-19, Strategy

Between now and the time when mass vaccination becomes a reality, the idea of keeping our audiences engaged, active and healthy has to become our purpose. So, as many of us find ourselves in the midst of another surge in COVID-19 numbers—and stress begins to build...

read more
Diversity, Inclusion and Health Equity: 15 minutes about how to take action

Diversity, Inclusion and Health Equity: 15 minutes about how to take action

by Denise Burgess | Nov 3, 2020 | Campfire Session, COVID-19, Strategy

At Hailey Sault, we believe in better. It is our purpose. Part of believing in better is an absolute belief that health care is a right—that no matter who you are, where you live, or how much money you make, you have the right to care that will allow you to live your...

read more
The Next New Normal in Health Care Marketing

The Next New Normal in Health Care Marketing

by Ann Elkins | Oct 27, 2020 | Campfire Session, COVID-19, Strategy

Thanks to this pandemic, the next new normal in health care marketing is a constantly evolving, constantly moving target. But that’s not all bad. We (meaning all of us in the health care marketing business) have been forced to continually pivot, to think in new ways,...

read more
Health Care Marketing Right Now: Good for Patients, Communities and Hospitals

Health Care Marketing Right Now: Good for Patients, Communities and Hospitals

by Denise Burgess | Oct 15, 2020 | Campfire Session, COVID-19, Strategy

“COVID’s impact has been devastating in many ways—and it's been incredibly inspiring,” said our October 9th Campfire guest John Looney, MSM, Vice President of Marketing, Communications and Public Affairs at Newton-Wellesley Hospital, Mass General Brigham.  “On the...

read more
What’s In Your Fall Health Care Marketing Plan?

What’s In Your Fall Health Care Marketing Plan?

by Stephen Moegling | Sep 29, 2020 | Campfire Session, COVID-19, Strategy

Planning got a lot more difficult for health care marketers when life as we knew it changed overnight. But planning marketing strategy is still essential, despite—or maybe because of—the uncertainty in the air. Watch our Campfire Session What’s In Your Fall Marketing...

read more
Leading Your Community Forward

Leading Your Community Forward

by Laurie O'Melia O'Neill | Aug 27, 2020 | Campfire Session, COVID-19, Strategy

During COVID-19, people are looking for trusted messengers and they’re turning to their health systems, hospitals, clinics and providers as never before. Herculean efforts are being made by health care marketing departments (many of them two to three people strong) to...

read more
Bringing Doctors into the Digital Marketing Landscape

Bringing Doctors into the Digital Marketing Landscape

by Ann Elkins | Aug 17, 2020 | Campfire Session, COVID-19, Strategy

As health care audiences search for a calm, reassuring voice in the storm of COVID information, they are increasingly going online to find dependable, trusted sources of information. And as they do, connection needs to be the mainstay for health care brands.  A...

read more
Reaching Your Digital Marketing Potential

Reaching Your Digital Marketing Potential

by Mike Seyfer | Aug 11, 2020 | Campfire Session, COVID-19, Strategy

As the need to return patients to care coincides with budgets that are tighter than ever—knowing the ins and outs of effective, measurable, digital marketing is more important than ever. In our latest Campfire Session, we dove into strategies that are making a...

read more
Agile Marketing for Uncertain Times

Agile Marketing for Uncertain Times

by Denise Burgess | Jul 21, 2020 | Campfire Session, COVID-19, Strategy

If there are two words that describe what every health care marketer is experiencing right now, they are “rapid change.” And, if there are two words that describe what every health care marketer should be embracing right now, they are “agile marketing.”  What is agile...

read more
Health Care’s Retail Response: Cash Clinics, House Calls and Virtual Visits

Health Care’s Retail Response: Cash Clinics, House Calls and Virtual Visits

by Jake Kapsner | Jul 9, 2020 | Campfire Session, COVID-19, Strategy

When the likes of Walmart, Best Buy and Amazon (and Target, Walgreens, CVS, Google, Apple, et al) started moving into the business of health care as part of their inherently retail product-based roster of services, many health systems knew they’d need to switch things...

read more
COVID-19’s Call-To-Action: Innovate

COVID-19’s Call-To-Action: Innovate

by Denise Burgess | Jun 23, 2020 | Campfire Session, COVID-19, Strategy

During a crisis like the pandemic—or the civil rights movement we are experiencing at this time—innovators are given permission to move more rapidly than “normal” to create change and foster new ways of thinking and doing. In health care that means reimagining care...

read more
The Big Pivot: Creativity During COVID-19

The Big Pivot: Creativity During COVID-19

by Marsha Hystead | Jun 15, 2020 | Campfire Session, COVID-19, Strategy

COVID-19 has changed everything—including how health care brands connect with consumers. The service line and brand campaigns we planned at the beginning of the year now seem to be from a different era. Everything has pivoted, from the messaging and images we use, to...

read more
Getting Patients Back to Care: What’s Working

Getting Patients Back to Care: What’s Working

by Denise Burgess | Jun 9, 2020 | Campfire Session, COVID-19, Strategy

When my colleague Stephen introduced this week’s Campfire Session, he did it by saying: “This is a very tough moment for America. So many are waking up to the truth that there is a lot NOT working right now for too many people and that’s gone on for far too long.” ...

read more
Tourism & Health Care’s Similar Challenge: How to Bring People Back

Tourism & Health Care’s Similar Challenge: How to Bring People Back

by Denise Burgess | May 28, 2020 | Campfire Session, COVID-19, Strategy

Every segment of industry has been impacted by the public health and economic consequences of this global pandemic—perhaps none more than health care and tourism. Both of these high-touch industries face the daunting challenge of instilling confidence in consumers...

read more
Deep Dive: COVID-Era Patient Personas

Deep Dive: COVID-Era Patient Personas

by Ann Elkins | May 19, 2020 | Campfire Session, COVID-19, Strategy

So many of you asked us for a closer look at our COVID-era generational patient personas and the messaging needed to help them feel comfortable returning to you for care. This past week, we were happy to take a deeper dive into our Gen-Z through boomer patients and...

read more
« Older Entries
Contact Us
Welcome to the Pursuit
Hailey Sault Facebook Icon LinkHailey Sault Twitter Icon LinkHailey Sault LinkedIn Icon LinkHailey Sault YouTube Icon Link

© 2021 Hailey Sault

Copyright © 2017 - 2021 Hailey Sault | Developed by Hailey Sault