To reshape health care, The Believe in Better Project starts with stories of success

Have you ever paused and thought about what it would take to be in the best health you could be? Sure, we’ve all envisioned our best selves. That picture typically doesn’t look like our current selves. And it would take a lot of help to really get there. Now imagine...

Big ideas: How to make lightning strike

You’ve seen them. You’ve envied them. You’ve wondered where they come from and how you can get your hands on them. They are those absolutely simple but brilliant big ideas that lead to memorable health care campaigns.  Read no further. (Although if you don’t, you’ll...

Hospital Marketers: Time to Stop One-Size-Fits-All Campaigns?

My stepmother used to knit me sweaters. Every Christmas there was that awkward moment when I had to try on her latest knitting experiment. The sweaters never fit—the neck was too small, the sleeves were too long, or my belly would show. (I was a fat kid. I didn’t want...

Big ideas: How to make lightning strike

You’ve seen them. You’ve envied them. You’ve wondered where they come from and how you can get your hands on them. They are those absolutely simple but brilliant big ideas that lead to memorable health care campaigns.  Read no further. (Although if you don’t, you’ll...

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