“We must find time to stop and thank the people who make a difference in our lives.”

This quote from John F. Kennedy is the essence of Thanksgiving to me. Thanksgiving is a time when families and friends come together, eat great food and share stories about times and events they are grateful for. In our home, most years, Thanksgiving is about cooking...

Engagement Reboot: Addressing Our Health Audiences’ Challenges

Between now and the time when mass vaccination becomes a reality, the idea of keeping our audiences engaged, active and healthy has to become our purpose. So, as many of us find ourselves in the midst of another surge in COVID-19 numbers—and stress begins to build...

Diversity, Inclusion and Health Equity: 15 minutes about how to take action

At Hailey Sault, we believe in better. It is our purpose. Part of believing in better is an absolute belief that health care is a right—that no matter who you are, where you live, or how much money you make, you have the right to care that will allow you to live your...
How are you talking about COVID?

How are you talking about COVID?

I’m a copywriter, so it’s my job to obsess over words. And, ever since the onset of the coronavirus pandemic, I’ve been obsessed with the words and phrases we as health care marketers are using surrounding COVID-19. I’ve been carefully thinking about their meanings,...

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