The Believe in Better Project Speaker Series

At the inaugural Believe in Better Project conference in 2018, we brought together people from around the country who are working on issues surrounding health care—specifically issues that addressed how health care is broken in many ways for so many people.  We invite...

Marketers: How to Get Patients to Take Action

If you’re in health care marketing, you know your job is challenging. When I made the shift in my advertising career from packaged goods and retail brands to health care, I realized I was no longer in the business of peddling want: I was now in the business of...

How to Conduct Onscreen Patient Interviews (That Don’t Suck)

In health care marketing, nothing beats a good story with a happy ending. And video is often the most effective way to capture these stories. But how do you get patients and caregivers to talk to you on camera in a way that doesn’t feel stilted or forced or awkward...

This Thanksgiving take time to listen.

The world is a wee bit crazy right now. Twenty-four-hour news about completely insane things. Communities split down the middle with differing beliefs and opinions. Families struggling to “leave politics at the door” when they gather for this holiday born...

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Believe in Better Project 2018 Recap

Do you believe health care can be better? Better for patients? Better for those who work in health care? Better for your pocketbook? Better for caring for everyone? Treating the whole person? Treating the root cause, and not just the symptoms? [video...

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Influencer Marketing

Health care companies are finding innovative ways to reach their targeted audiences. One approach to creating new connections is leveraging influencer marketing. But is influencer marketing still relevant and does it fit for the future of the health care...

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