Health Care Marketers! Why Aren’t You On Instagram Yet?

It’s only eight years old, but the explosive growth of Instagram in that time—and even in the last 18 months—is astonishing. Claiming now more than 1 billion monthly active users, and with a growth of 20% from 2017 to 2018, it’s a platform that brands can...

Content Marketing To Nurture The Health Care B2B Sale

Content marketing for B2B has one core purpose: to encourage a sale. In health care B2B, where sales cycles can be 18–24 months or longer, with multiple decision-makers, content marketing is a powerful—but an often underutilized—strategy for creating new...

This Thanksgiving take time to listen.

The world is a wee bit crazy right now. Twenty-four-hour news about completely insane things. Communities split down the middle with differing beliefs and opinions. Families struggling to “leave politics at the door” when they gather for this holiday born...

This Thanksgiving take time to listen.

The world is a wee bit crazy right now. Twenty-four-hour news about completely insane things. Communities split down the middle with differing beliefs and opinions. Families struggling to “leave politics at the door” when they gather for this holiday born...

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Believe in Better Project 2018 Recap

Do you believe health care can be better? Better for patients? Better for those who work in health care? Better for your pocketbook? Better for caring for everyone? Treating the whole person? Treating the root cause, and not just the symptoms? [video...

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Influencer Marketing

Health care companies are finding innovative ways to reach their targeted audiences. One approach to creating new connections is leveraging influencer marketing. But is influencer marketing still relevant and does it fit for the future of the health care...

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