Tourism & Health Care’s Similar Challenge: How to Bring People Back

Every segment of industry has been impacted by the public health and economic consequences of this global pandemic—perhaps none more than health care and tourism. Both of these high-touch industries face the daunting challenge of instilling confidence in consumers...

Deep Dive: COVID-Era Patient Personas

So many of you asked us for a closer look at our COVID-era generational patient personas and the messaging needed to help them feel comfortable returning to you for care. This past week, we were happy to take a deeper dive into our Gen-Z through boomer patients and...

What COVID-Era Patients Want To Know

As access to in-clinic health care begins to open, service lines begin to accept patients once more, and elective procedures become available to patients, we asked:  Are patients ready to return for care? What do they need to hear from us?  How has this pandemic...
Deep Dive: COVID-Era Patient Personas

Deep Dive: COVID-Era Patient Personas

So many of you asked us for a closer look at our COVID-era generational patient personas and the messaging needed to help them feel comfortable returning to you for care. This past week, we were happy to take a deeper dive into our Gen-Z through boomer patients and...

read more
Marketer: How to Speak Physician

Marketer: How to Speak Physician

I’ve spent over 20 years as a marketer working with hospitals and other health-focused organizations. I’ve learned how to navigate the consensus-building required to create change and growth. I appreciate the complexity of the health care industry: the audiences I...

read more
Big ideas: How to make lightning strike

Big ideas: How to make lightning strike

You’ve seen them. You’ve envied them. You’ve wondered where they come from and how you can get your hands on them. They are those absolutely simple but brilliant big ideas that lead to memorable health care campaigns.  Read no further. (Although if you don’t, you’ll...

read more