Is Recruitment the Next Health Care Marketing Crisis?

According to recent studies, between 20% and 30% of front-line U.S. health care workers say they are now considering leaving their profession—for good. Traditionally, health care HR and marketing departments have worked independently. But given the staffing crisis,...

Building a campaign patient audiences are ready to hear (post COVID-19)

Let’s begin with your patient’s mindset coming out of COVID-19. For over a year, patients have looked to their local health care system for health news. According to the research we conducted for our Engage: 2021 Trends Report:  90 percent of health care decision...

The Road to Digital Health Transformation: Are We There Yet?

Digital front doors … Data visualization … Patient pathways … and Chimeras. These were just a few of the topics we discussed during our 8/13/21 Campfire Chat with Christina Campo from Scripps Health, Therese Lockemy from Johns Hopkins Medicine, and our very own...
Marketers: Make Health Care Cool

Marketers: Make Health Care Cool

Health care has always been ... a bit dull. At least compared to other categories like cars, cosmetics and sports apparel. But since the pandemic, health care is having its "moment." Is it time to make health care cool? Don’t roll your eyes just yet. There’s a...

read more