Digital Storytelling for Healthcare Brands

In 2022, the average person is predicted to spend 100 minutes per day watching videos. So as a healthcare marketer, all you need to do is beam out video content to engage and convert prospects into patients and clients, right? Um, no. After all, there are 4.6 billion...

Why Healthcare Marketers Should Return to Purpose to Drive Strategic Goals

Watch the 2022 Healthcare Marketing Trends Replay Video What a couple of years we’ve had! A pandemic.  Social unrest and a racial reckoning. Political divisiveness. Oh, and a massive upheaval of the healthcare workforce. Healthcare organizations are seeking a return...

How Healthcare Marketers Can Help Healthcare Recruitment

Now that 3 in 10 healthcare workers are considering leaving the profession, and many health systems are reporting a 20% loss in the current workforce, recruitment is an all-hands mission. Not so fast, say many healthcare marketers. We already have full plates.  We...
Marketers: Make Health Care Cool

Marketers: Make Health Care Cool

Health care has always been ... a bit dull. At least compared to other categories like cars, cosmetics and sports apparel. But since the pandemic, health care is having its "moment." Is it time to make health care cool? Don’t roll your eyes just yet. There’s a...

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