Health Care Marketing & Research Blog
Facebook Algorithm Change: Do’s and Don’ts for Health Care Marketers
Being prepared as a health care marketer always wins. Instead of trying to “hack” the Facebook algorithm, let’s work with the algorithm while it evolves, not against it. The planning and strategy an organization pours into understanding the algorithm while...
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5 strategies for better health care writing
What’s true of medicine is true of writing. We practice to improve. We lean in to learn from each other. And in the process, the work goes from good to great, or at least from meh to clearly better-than-meh. It’s why I recently attended the Everything:...
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Health Care Marketing Leaders: 7 Reasons Your Title Should Change
What’s in a title? Since you’ve spent the better part of your career battling perceptions and branding is under your purview, you understand. So let this be your moment to reflect and think about yourself. Yes, you. Your job title can impact everything...
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7 Habits of Highly Effective Health Care Marketers
Health care is a calling for many, including marketers and communications professionals. But even as we work with the purpose and mission of creating a healthier world, our business lives are challenged by the daily tug-of-war of competing priorities, too...
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The Top 8 Metrics That Matter For Busy Health Care Marketers
Return on Investment (ROI) matters when it comes to your social media campaign and digital presence, but how can you narrow down the numbers to measure what matters most? It may look impressive to have a lot of “likes” on your page or website visits, but...
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There is an opioid marketing crisis in health care. Here’s how you can help solve it.
“Like most people, I’d heard about the opioid epidemic. It was especially hard to get my mind around a statistic from 2016: almost as many deaths from drug overdoses as in all of America’s recent wars combined. But numbers are an abstraction. I had no idea...
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Why Video Helps Health Care Marketers Attract More Patients
When patients say they want to spend more time with their care providers, it’s not necessarily because they want to discuss the exciting twists and turns of the human lymphatic system. What they really want is to figure out how their care provider operates...
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Using Digital to Improve Traditional Media Buys for Health Care Brands
One of the major health care marketing trends we’re excited about is how digital media networks improve the performance of traditional media buys. Here are three quick examples of what I mean. Example 1: Increase in Brand Lift When our clients run a...
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Melissa Frascella Joins Hailey Sault as NYC-based Senior Strategist
Bergen health care marketer joins office serving Hudson County clients Duluth, Minn. February 20, 2018—Hailey Sault recently welcomed Melissa Frascella to its integrated marketing team specializing in health care and cause-driven communications. As a...
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Does Walgreens love me more than my doctor?
Every month or so, I receive an email jam-packed with tips and proactive ideas to help create a healthier me. You would think this information-filled email came from my health care provider, but it doesn’t—it comes from my pharmacy—Walgreens. A matter of...
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An argument for ditching the word patient
As a health care copywriter words are my business—especially those that have to do with describing the relationship between people and the care they receive. To me, words reflect our reality and our values. They are part of who we are as individuals. And...
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5 Ways to Nail Your Health Care Marketing Plans
We work with leaders in health care marketing and strategy for a living. We get to see firsthand their challenges and have the privilege of helping them achieve their goals. I’ve had the personal good fortune of working with some of the brightest and best leaders in...
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5 Things to Know About Millennial Patients
The millennial generation is 83.1 million strong according to the latest U.S. Census Bureau report. They are 24 to 39 years old, starting families, choosing primary care physicians and pediatricians. They are health conscious, digitally savvy, elusive—and your core...
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Where Health Care Brands Are Headed
If you’re in the business of health care marketing and strategy, you can do all the right things and still lose. You can work from your health system’s strategic plan. You can focus on your hospital’s key priorities. You can nail your KPIs and business...
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Uber Vs. Lyft: Which Health Brand Are You?
Keeping your health brand relevant and engaging with the changing interests and expectations of today’s health audiences is a continuous process for us at Hailey Sault. 33% of all patients are looking to switch providers at any given moment, which should...
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8 Questions for Stephen Moegling
Hailey Sault announced recently that health care marketing leader Stephen Moegling had joined our growing team as SVP of Growth. In that post, you learned what Stephen will be doing for Hailey Sault and what attracted him to our firm. For this post, we...
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Health Care Marketing Leader Joins Hailey Sault
I am excited to announce that Stephen Moegling has joined the Hailey Sault team. Stephen is considered a “Who’s Who” of health care marketing. He has been awarded Health Care Communicator of the Year, is a frequent contributor to the leading...
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How to Tap into Patients’ Motives to Change Health Care Providers
How well do you know patients in your community? How much do they even consider health care in their daily lives? When’s the last time they gave any thought to the things that you, as a health care marketer, think about all day? Every day. At Hailey Sault,...
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The inside scoop on our OUTSIDE 100 Best Places to Work award.
We are honored, humbled and incredibly proud to be recognized as the 15th healthiest workplace in the U.S. by America’s leading active lifestyle brand, OUTSIDE magazine. As one of OUTSIDE’s Best Places to Work 2017, we all consider Hailey Sault...
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Quick! Can you name three reasons patients switch health care providers?
It’s really quite simple. When we asked patients told us: Treat me with respect and compassion. Take time to help me understand my options. Help me figure out how to pay for this! In today’s world, patients find compassionate care, and the willingness of...
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