Health Care Marketing & Research Blog
For better healthcare ideas: tune into The Believe in Better Podcast
What’s the sound of better thinking for health care delivery? Have a listen. With our new Believe in Better Podcast, Hailey Sault grabbed the mic to pursue a series of conversations with bold, insightful thinkers from across the American healthcare landscape. The...
read more
Don Sloane: The Believe in Better Project Speaker Series
How does an advertising agency that specializes in health care begin to fix what it sees as a broken health care system? It starts with The Believe in Better Project, a two-day event that gathers health care experts and change makers together in one place. The goal is...
read more
3 Things Healthcare Marketers Should Already Be Doing
Last week, I introduced the phrase, the “Modern Marketing Operating System.” Yes, I know this sounds like jargon, but it’s not. In fact, there are fewer things I’ve had more clarity about in my career than the power and effectiveness in Patient Journey Mapping and its...
read more
Denise Tahara PhD: The Believe in Better Project Speaker Series
What is it going to take to fix our broken health care system? It’s a question we’ve taken on as a marketing and advertising agency specializing in health care. And it’s why we hosted The Believe in Better Project in 2018. For two days last October experts in health...
read more
Defining The Modern Marketing Operating System
The old way of healthcare marketing is dead. It’s not relevant. It’s not effective. It’s just not working. If you’ve seen our latest thinking around Patient Journey Mapping, hopefully it struck a chord. For many of you who joined us in our PJM Master Class,...
read more
The Health Care Marketing Mid-Year Checkup
It’s June. And you know what that means: it’s time for the Mid-Year Marketing Checkup. What? You never heard of the Mid-Year Marketing Checkup? Well, just let me place this stethoscope to your chest. Breathe in. Now breathe out and I’ll tell you more. Most of our...
read more
B2B Health Sales: Cracking Cold Markets
One of the biggest challenges we see with our health care clients engaged in B2B sales opportunities is breaking into new markets or categories: for example, entering a new territory or launching products and services in new business categories. There are several...
read more
Jay Pryor: The Believe in Better Project Speaker Series
This coming October, health care change agents and experts from around the country will be gathering for an event like no other—The Believe in Better Project 2019. It will take place next to the shores of Lake Superior in Duluth, Minnesota on Wednesday, October 16 and...
read more
Mind Your Own Bobber: 1 Confession and 5 Tips for Staying True to Your Brand
The first thing you need to know is that I love to fish. I hardly ever get out on the lake these days, but when I do, I'm in my happy place. I even have a picture of a bobber floating on the water taped to the monitor on my desk. You would think that bobber is on my...
read more
Caspar Szulc: Believe in Better Project Speaker Series
What would happen if health care innovators and leaders from across the country got together for two days to share solutions to fixing our broken health care system? It happened at The Believe in Better Project 2018 and it is going to happen again in 2019. This year,...
read more
Sarah Bamford Seidelmann: Believe in Better Project Speaker Series
In October of 2018, we hosted The Believe in Better Project—an inaugural two-day event focused on fixing what we believe is our broken health care system. We gathered change agents and experts from around the country together to share their insight, their solutions...
read more
Gray Miller: Believe in Better Project Speaker Series
The Believe in Better Project debuted on two days last October and it’s happening again this year. The purpose of The Believe in Better Project is to begin transforming what we believe is our broken health care system. You’re invited to view videos of the inspiring...
read more
Philip Kurtz: Believe in Better Project Speaker Series
For two days last October we hosted The Believe in Better Project. Our purpose was to start fixing what we believe is our broken health care system. Our goal was to gather together a handful of experts in their field from around the country to share their work and...
read more
What keeps health care marketers up at night?
We recently fielded a survey of health care marketers to ask three open-ended questions. What is the most stubborn challenge you face right now? When you think about the future of health care and your role, what’s one thing that concerns you? What do you want to be...
read more
The Believe in Better Project Speaker Series
At the inaugural Believe in Better Project conference in 2018, we brought together people from around the country who are working on issues surrounding health care—specifically issues that addressed how health care is broken in many ways for so many people. We invite...
read more
Marketers: How to Get Patients to Take Action
If you’re in health care marketing, you know your job is challenging. When I made the shift in my advertising career from packaged goods and retail brands to health care, I realized I was no longer in the business of peddling want: I was now in the business of...
read more
How to Conduct Onscreen Patient Interviews (That Don’t Suck)
In health care marketing, nothing beats a good story with a happy ending. And video is often the most effective way to capture these stories. But how do you get patients and caregivers to talk to you on camera in a way that doesn’t feel stilted or forced or awkward...
read more
The best health care advertising headlines we’ve ever read (or written)
Have you ever read a headline that just blew you away? The kind that sticks in your head. The kind you compare all headlines to. Throughout the over 40 years we’ve focused on health care advertising and marketing, we’ve run across several that have stood above the...
read more
Fake news challenges everyone’s health—especially marketers
Bad news alert: there’s a shocking amount of health information floating around online that’s dubious or downright dangerous. From fad diets to cures for cancer, baldness and beyond, articles with biased or unbalanced advice are nothing new. But this might be:...
read more
The #1 Skill of the Best Health Care Chief Marketing Officers
Of all the amazing traits and skills of the leading CMOs we’ve had the privilege of working with for 40+ years, what is the number one skill that sets the most effective CMOs apart from all the others? I believe the answer is simple: the ability to build consensus for...
read more