Melissa Frascella Joins Hailey Sault as NYC-based Senior Strategist

Bergen health care marketer joins office serving Hudson County clients Duluth, Minn. February 20, 2018—Hailey Sault recently welcomed Melissa Frascella to its integrated marketing team specializing in health care and cause-driven communications. As a...

Does Walgreens love me more than my doctor?

Every month or so, I receive an email jam-packed with tips and proactive ideas to help create a healthier me. You would think this information-filled email came from my health care provider, but it doesn’t—it comes from my pharmacy—Walgreens. A matter of...

An argument for ditching the word patient

As a health care copywriter words are my business—especially those that have to do with describing the relationship between people and the care they receive. To me, words reflect our reality and our values. They are part of who we are as individuals. And...

Does Walgreens love me more than my doctor?

Every month or so, I receive an email jam-packed with tips and proactive ideas to help create a healthier me. You would think this information-filled email came from my health care provider, but it doesn’t—it comes from my pharmacy—Walgreens. A matter of...

read more

Islands of Brilliance at Hailey Sault

Islands of Brilliance is an organization that matches children and young adults on the autism spectrum with design professionals who mentor them. Hailey Sault recently hosted a week of creative workshops for these students and their mentors,...

read more

Health Care Marketing Dashboards

In a perfect world, every marketer in your health care organization would be a data geek, with access to all the statistics they needed to make effective digital marketing decisions—as well as the analytical skills to use all that data. But this is the...

read more
Share This