Health Care Marketing & Research Blog
Is Recruitment the Next Health Care Marketing Crisis?
According to recent studies, between 20% and 30% of front-line U.S. health care workers say they are now considering leaving their profession—for good. Traditionally, health care HR and marketing departments have worked independently. But given the staffing crisis,...
Building a campaign patient audiences are ready to hear (post COVID-19)
Let’s begin with your patient’s mindset coming out of COVID-19. For over a year, patients have looked to their local health care system for health news. According to the research we conducted for our Engage: 2021 Trends Report: 90 percent of health care decision...
The Road to Digital Health Transformation: Are We There Yet?
Digital front doors … Data visualization … Patient pathways … and Chimeras. These were just a few of the topics we discussed during our 8/13/21 Campfire Chat with Christina Campo from Scripps Health, Therese Lockemy from Johns Hopkins Medicine, and our very own...
Marketers: Make Health Care Cool
Health care has always been ... a bit dull. At least compared to other categories like cars, cosmetics and sports apparel. But since the pandemic, health care is having its "moment." Is it time to make health care cool? Don’t roll your eyes just yet. There’s a...
Health Care Marketing’s Role in the Post-Pandemic Cleanup
Dear Health Care Marketer: we have our work cut out for us. As we’ve been documenting, our health care consumers have changed since the pandemic. Some of that change is good: 36% of baby boomers report they feel confident using new technology—a 10% increase since...
Hailey Sault Promotes Three to Senior Roles & Hires Senior Strategist
Hailey Sault elevates Elkins, Hanson and Gunderson to key roles Duluth firm deepens its expertise in digital marketing with the elevation of three senior employees; adds global talent to its strategy team. DULUTH, Minn. — Hailey Sault has promoted three of its team...
7 Ways The Pandemic Changed Your Health Consumers
Let’s do a little check-in. Have you changed since the pandemic? My suspicion? Probably so. Let me guess. You probably spend more time on your digital device. Health is more top-of-mind for you than before—partly due to the fact that your pants might be fitting a bit...
Why Engagement is the New Health Care Branding
The ever-quotable Seth Godin says that marketing used to mean advertising. Now marketing means everything. After all, the ways in which consumers learn about and engage with brands transcends traditional advertising. In health care, branding used to mean brand...
COVID Brain: What to Know When Marketing to Patient Consumers
“COVID Brain.” Do the recent digital privacy updates mean the end of digital marketing as we know it? Should hospitals see Walmart as their next—and perhaps greatest—fiscal threat? These were just a few topics I asked our panel of health care marketing industry...
Reflections on Harnessing the Power of Resilience
Challenges and changes. Tests of fortitude, capacity and endurance. We all faced them in 2020 and they’ve followed us into 2021. It’s why when Mike Seyfer, Hailey Sault’s CEO and my business partner, suggested that our Believe in Better Project 2021 event be centered...
COVID-19: The 5 Connection Points Health Care Must Nurture
One year ago (give or take a few weeks), our focus as health care communicators and leaders shifted from brand-driven communication to purpose-driven communication—and making connections with our audiences in order to provide vital health information. On this...
The Health Care Marketer’s Post-Pandemic World
Who remembers Stretch Armstrong? He was the muscular, gel-filled action figure toy who could stretch from his original size of 15 inches to 4 or 5 feet and then bounce back again. That’s how one of our three guest panelists, Kelly Meigs from Tanner Health in Georgia,...
Engagement is the New Branding: 2021 Health Care Marketing Trends Report
As we face another year of planning inside a global pandemic there is one (and only one) trend that we believe needs to be front and center for health care marketers—patient-consumer engagement. Join us as we back up the bold statement that engagement is the new...
2021 Health Care Marketing Predictions
One of Hailey Sault’s core values is to be fearless. That’s why in a year that is starting out to be anything but predictable, we’re kicking off this whole first month of 2021 with health care marketing predictions and trends. This Campfire Session lays the groundwork...
What Your Patients Want Right Now
This just in from Hailey Sault’s latest national research study, released December 10, on what consumers are thinking about and wanting from health systems and providers: The number of patients actively contemplating new providers is staggering. The good news: there...
Vaccines, “COVID Brain,” and the Path Back to Care
The new COVID vaccines are medical miracles. But are your patients ready to take them? Overcoming fears and building engagement will be key in convincing the diverse populations you serve to roll up their sleeves for the good of their own health, as well as the health...
Why Your Patients May Be Leaving Your Brand. (And What To Do About It)
Since 2014, Hailey Sault has conducted several research projects surrounding patient choice. With each study, our results indicate that patients are more willing to switch providers based on a set of defined characteristics. This year, if trends hold, around 28...
Believing in better: Hailey Sault is one of OUTSIDE’s 50 Top Places to Work 2020
This has been some year, eh? A year of striving for some normalcy. Some ways to stay healthy and sane. Some reasons to celebrate. That makes an announcement like this one especially meaningful for the Hailey Sault crew: we’re one of OUTSIDE Magazine’s 50 Top Places to...
“We must find time to stop and thank the people who make a difference in our lives.”
This quote from John F. Kennedy is the essence of Thanksgiving to me. Thanksgiving is a time when families and friends come together, eat great food and share stories about times and events they are grateful for. In our home, most years, Thanksgiving is about cooking...
Engagement Reboot: Addressing Our Health Audiences’ Challenges
Between now and the time when mass vaccination becomes a reality, the idea of keeping our audiences engaged, active and healthy has to become our purpose. So, as many of us find ourselves in the midst of another surge in COVID-19 numbers—and stress begins to build...