Health Care Marketing & Research Blog
2021 Health Care Marketing Predictions
One of Hailey Sault’s core values is to be fearless. That’s why in a year that is starting out to be anything but predictable, we’re kicking off this whole first month of 2021 with health care marketing predictions and trends. This Campfire Session lays the groundwork...
What Your Patients Want Right Now
This just in from Hailey Sault’s latest national research study, released December 10, on what consumers are thinking about and wanting from health systems and providers: The number of patients actively contemplating new providers is staggering. The good news: there...
Vaccines, “COVID Brain,” and the Path Back to Care
The new COVID vaccines are medical miracles. But are your patients ready to take them? Overcoming fears and building engagement will be key in convincing the diverse populations you serve to roll up their sleeves for the good of their own health, as well as the health...
Why Your Patients May Be Leaving Your Brand. (And What To Do About It)
Since 2014, Hailey Sault has conducted several research projects surrounding patient choice. With each study, our results indicate that patients are more willing to switch providers based on a set of defined characteristics. This year, if trends hold, around 28...
Believing in better: Hailey Sault is one of OUTSIDE’s 50 Top Places to Work 2020
This has been some year, eh? A year of striving for some normalcy. Some ways to stay healthy and sane. Some reasons to celebrate. That makes an announcement like this one especially meaningful for the Hailey Sault crew: we’re one of OUTSIDE Magazine’s 50 Top Places to...
“We must find time to stop and thank the people who make a difference in our lives.”
This quote from John F. Kennedy is the essence of Thanksgiving to me. Thanksgiving is a time when families and friends come together, eat great food and share stories about times and events they are grateful for. In our home, most years, Thanksgiving is about cooking...
Engagement Reboot: Addressing Our Health Audiences’ Challenges
Between now and the time when mass vaccination becomes a reality, the idea of keeping our audiences engaged, active and healthy has to become our purpose. So, as many of us find ourselves in the midst of another surge in COVID-19 numbers—and stress begins to build...
Diversity, Inclusion and Health Equity: 15 minutes about how to take action
At Hailey Sault, we believe in better. It is our purpose. Part of believing in better is an absolute belief that health care is a right—that no matter who you are, where you live, or how much money you make, you have the right to care that will allow you to live your...
The Next New Normal in Health Care Marketing
Thanks to this pandemic, the next new normal in health care marketing is a constantly evolving, constantly moving target. But that’s not all bad. We (meaning all of us in the health care marketing business) have been forced to continually pivot, to think in new ways,...
Health Care Marketing Right Now: Good for Patients, Communities and Hospitals
“COVID’s impact has been devastating in many ways—and it's been incredibly inspiring,” said our October 9th Campfire guest John Looney, MSM, Vice President of Marketing, Communications and Public Affairs at Newton-Wellesley Hospital, Mass General Brigham. “On the...
I am the most sought-after health care persona. And it’s not all it’s cracked up to be.
By day I am the creative director at Hailey Sault. By night I am one of the agency’s living, breathing COVID-era personas. Let me explain. When this all began—just a few short months ago—Hailey Sault researched and developed several comprehensive generational...
What’s In Your Fall Health Care Marketing Plan?
Planning got a lot more difficult for health care marketers when life as we knew it changed overnight. But planning marketing strategy is still essential, despite—or maybe because of—the uncertainty in the air. Watch our Campfire Session What’s In Your Fall Marketing...
How are you talking about COVID?
I’m a copywriter, so it’s my job to obsess over words. And, ever since the onset of the coronavirus pandemic, I’ve been obsessed with the words and phrases we as health care marketers are using surrounding COVID-19. I’ve been carefully thinking about their meanings,...
Leading Your Community Forward
During COVID-19, people are looking for trusted messengers and they’re turning to their health systems, hospitals, clinics and providers as never before. Herculean efforts are being made by health care marketing departments (many of them two to three people strong) to...
Bringing Doctors into the Digital Marketing Landscape
As health care audiences search for a calm, reassuring voice in the storm of COVID information, they are increasingly going online to find dependable, trusted sources of information. And as they do, connection needs to be the mainstay for health care brands. A...
Reaching Your Digital Marketing Potential
As the need to return patients to care coincides with budgets that are tighter than ever—knowing the ins and outs of effective, measurable, digital marketing is more important than ever. In our latest Campfire Session, we dove into strategies that are making a...
Campaign Addresses COVID Concerns, Welcomes Patients Back for Care
Now Working Presenting a new series that offers snapshots of freshly-made creative campaigns hatched in the age of COVID-19. Amid our evolving new health care realities, we’re all looking for ideas, inspiration, innovation and adaptation. Here’s a look at recent...
Agile Marketing for Uncertain Times
If there are two words that describe what every health care marketer is experiencing right now, they are “rapid change.” And, if there are two words that describe what every health care marketer should be embracing right now, they are “agile marketing.” What is agile...
Health Care’s Retail Response: Cash Clinics, House Calls and Virtual Visits
When the likes of Walmart, Best Buy and Amazon (and Target, Walgreens, CVS, Google, Apple, et al) started moving into the business of health care as part of their inherently retail product-based roster of services, many health systems knew they’d need to switch things...
COVID-19’s Call-To-Action: Innovate
During a crisis like the pandemic—or the civil rights movement we are experiencing at this time—innovators are given permission to move more rapidly than “normal” to create change and foster new ways of thinking and doing. In health care that means reimagining care...