Health Care Marketing & Research Blog
Are Health Care Ad Agencies Going Extinct?
At the last SHSMD conference, I walked exhibit hall. Something … was … off. I had been going to this conference and the Healthcare Marketing and Strategies Summit for almost two decades. Something was different. It took me another hour of walking past the...
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5 Steps To Harness The Power of Social Listening for Health Care Marketing
Do you want to better understand what people really think and feel about your organization’s brand, and what’s holding them back from becoming a loyal advocate? Thanks to technology, it’s never been easier to gain these insights in real time. Social media...
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Health Care Marketers: Can We Stop Using These Words?
I decided to do an office email survey with Hailey Sault colleagues in our three offices. We’re a health-focused firm that works with hospitals, providers and technology firms across the country. I can’t tell you how many orthopedics campaigns we’ve...
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5 Strategies: Leverage Patient Journey Mapping to Improve Patient Experience
The term “Patient Journey Mapping” often feels like the phrase “Gluten-free”; it is trendy, talked about in different circles, is supposedly beneficial for us and yet is often ambiguous to define. Here’s how I’ve come to appreciate the power of Patient Journey...
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Marketers: Protect the Trust Between Physicians and Patients
“They” say that if you don’t have your health, you don’t have anything—and to me that rings true. My health is my life. Or, I should say my health makes the quality of my life possible. And, when it comes to the health issues that really count, like...
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7 tips for better reputation management
Brand reputation management can be a tricky thing. Not because it’s hard to approach—it isn’t—but because it’s often misunderstood by most health care brands. Let’s start with what brand reputation management is not. Managing your brand's reputation isn’t...
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Why Health Care Marketers Should Worry About Amazon, Apple and Walmart
The thunderous and rapid delivery of merger and acquisition headlines this past year—with Walmart and Humana most recently—leave big questions unanswered for health care marketers. Are we headed to all national health brands? Are local or regional...
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What I Wish I Had Known About Health Care Marketing 20 Years Ago
2018 marks my 20th year in health care marketing. It's been a big year for me, personally and professionally. I celebrated by leaving a company where I had been a part owner to join the amazing people at Hailey Sault. I got remarried. I adopted a puppy....
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Hailey Sault Welcomes Four New Clients
Marketing firm expands into innovative health care markets Duluth, Minn. (June 4, 2018)—Hailey Sault—a health care marketing firm headquartered in Duluth, Minnesota, with offices in both Richmond, Virginia and New York City—recently announced the addition...
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Why Finding A Doctor Is Like Online Dating
Tinder has ruined the millennial generation. If we could “swipe right” or left on a lot of choices in life, we would. A political rant on social media? Swipe left. Free ice cream? Swipe right. The online dating app’s algorithm matches singles based on...
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Better Storyteller, Better Health Care Marketer: 5 Proven Strategies
Think about how many times in your life you’ve heard someone say “Man, I’ve got a good story about that!” Or, when a child asks, “Can you tell me a story?” Telling a really good story is a gift, a strength, a leverage point, a passion—especially in health...
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How to Market Your Marketing Department
Coca-Cola employs about 700,000 people across the world. If you were to ask all 700,000 employees if marketing and branding was important to Coca-Cola’s business, you’d probably get 700,000 “Heck yeah!” responses. But what about in your organization? Do...
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Who’s going to solve the problem of the rising cost of health care?
There are so many working parts to the problem of the rising cost of health care that it seems almost impossible to solve. At this point, our politicians are locked in a health care battle and some of the solutions they’ve proposed seem untenable and...
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Let’s Meet Up in Salt Lake
We believe in better. If you do, too, let’s meet up in Salt Lake. Hailey Sault is a proud sponsor of the 23rd Healthcare Marketing & Physician Strategies Summit, April 30–May 2nd. We’re premiering our new exhibit booth at the conference. Look for us just...
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Facebook Algorithm Change: Do’s and Don’ts for Health Care Marketers
Being prepared as a health care marketer always wins. Instead of trying to “hack” the Facebook algorithm, let’s work with the algorithm while it evolves, not against it. The planning and strategy an organization pours into understanding the algorithm while...
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5 strategies for better health care writing
What’s true of medicine is true of writing. We practice to improve. We lean in to learn from each other. And in the process, the work goes from good to great, or at least from meh to clearly better-than-meh. It’s why I recently attended the Everything:...
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Health Care Marketing Leaders: 7 Reasons Your Title Should Change
What’s in a title? Since you’ve spent the better part of your career battling perceptions and branding is under your purview, you understand. So let this be your moment to reflect and think about yourself. Yes, you. Your job title can impact everything...
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7 Habits of Highly Effective Health Care Marketers
Health care is a calling for many, including marketers and communications professionals. But even as we work with the purpose and mission of creating a healthier world, our business lives are challenged by the daily tug-of-war of competing priorities, too...
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The Top 8 Metrics That Matter For Busy Health Care Marketers
Return on Investment (ROI) matters when it comes to your social media campaign and digital presence, but how can you narrow down the numbers to measure what matters most? It may look impressive to have a lot of “likes” on your page or website visits, but...
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There is an opioid marketing crisis in health care. Here’s how you can help solve it.
“Like most people, I’d heard about the opioid epidemic. It was especially hard to get my mind around a statistic from 2016: almost as many deaths from drug overdoses as in all of America’s recent wars combined. But numbers are an abstraction. I had no idea...
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