The Emotion/Engagement Health Care Marketing Matrix

As a writer, I am all about emotion. I have always believed that there’s an emotional core to every decision we make. I also believe that’s a good thing. Our emotions are what make us human. Backing me up is some strong science called neuromarketing. According to...

5 Ways Marketers Should Think Like A Patient

Health care marketers have a tremendous responsibility to be advocates for the patients and prospective patients that their organizations serve. After all, modern marketing is ultimately the practice of adding value. Without advocating what today’s...

This holiday season take 15 minutes to reflect on what matters

Yes, this time of year is busy. And as I get older, it seems to get even busier. Work, family, friends—all good things, but having the time to do everything, see everyone and be everywhere you need to be can put a serious dent in your holiday spirit....

This Thanksgiving take time to listen.

The world is a wee bit crazy right now. Twenty-four-hour news about completely insane things. Communities split down the middle with differing beliefs and opinions. Families struggling to “leave politics at the door” when they gather for this holiday born...

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Believe in Better Project 2018 Recap

Do you believe health care can be better? Better for patients? Better for those who work in health care? Better for your pocketbook? Better for caring for everyone? Treating the whole person? Treating the root cause, and not just the symptoms? [video...

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Influencer Marketing

Health care companies are finding innovative ways to reach their targeted audiences. One approach to creating new connections is leveraging influencer marketing. But is influencer marketing still relevant and does it fit for the future of the health care...

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