2021 Health Care Marketing Predictions

One of Hailey Sault’s core values is to be fearless. That’s why in a year that is starting out to be anything but predictable, we’re kicking off this whole first month of 2021 with health care marketing predictions and trends. This Campfire Session lays the groundwork...

What Your Patients Want Right Now

This just in from Hailey Sault’s latest national research study, released December 10, on what consumers are thinking about and wanting from health systems and providers: The number of patients actively contemplating new providers is staggering.  The good news: there...

Vaccines, “COVID Brain,” and the Path Back to Care

The new COVID vaccines are medical miracles. But are your patients ready to take them? Overcoming fears and building engagement will be key in convincing the diverse populations you serve to roll up their sleeves for the good of their own health, as well as the health...
How are you talking about COVID?

How are you talking about COVID?

I’m a copywriter, so it’s my job to obsess over words. And, ever since the onset of the coronavirus pandemic, I’ve been obsessed with the words and phrases we as health care marketers are using surrounding COVID-19. I’ve been carefully thinking about their meanings,...

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