Health Care Marketing & Research Blog
Healthcare Branding: Strategies to Drive Performance
Healthcare branding used to mean a new logo or fancy TV spot. Today, healthcare branding now means a measurable and clear reason consumers should trust, advocate and use your brand. Is your brand meeting the expectations of today’s healthcare consumers and standing...
Marketing to Stressed Out Healthcare Consumers
Are you more stressed out today than you were a year ago? Unfortunately, so are your healthcare consumers. For marketers, stressed consumers mean scattered journeys and meeting them where they are. But how? For our June Campfire webinar, we invited Hinge Health and...
Is Healthcare Branding Making a Comeback?
Leading health systems are investing in branding campaigns and strategies in record numbers to reengage populations and create new dimensions of loyalty and engagement. But after the steep decline of trust and loyalty during the pandemic, is a shiny new brand campaign...
Healthcare Marketers: Do You Have a Disruption Mindset?
Well, it’s official. The Great Healthcare Disruption is here. And depending on who you are (and perhaps what organization you’re with), you’re feeling either: Nervously excited Nervously worried Healthcare has, until just about the day before yesterday, meant...
Digital Storytelling for Healthcare Brands
In 2022, the average person is predicted to spend 100 minutes per day watching videos. So as a healthcare marketer, all you need to do is beam out video content to engage and convert prospects into patients and clients, right? Um, no. After all, there are 4.6 billion...
Why Healthcare Marketers Should Return to Purpose to Drive Strategic Goals
Watch the 2022 Healthcare Marketing Trends Replay Video What a couple of years we’ve had! A pandemic. Social unrest and a racial reckoning. Political divisiveness. Oh, and a massive upheaval of the healthcare workforce. Healthcare organizations are seeking a return...
How Healthcare Marketers Can Help Healthcare Recruitment
Now that 3 in 10 healthcare workers are considering leaving the profession, and many health systems are reporting a 20% loss in the current workforce, recruitment is an all-hands mission. Not so fast, say many healthcare marketers. We already have full plates. We...
The State of Healthcare B2B Marketing: What Buyers Want
On February 24, 2022, we hosted a campfire dedicated to B2B healthcare marketing: the trends, best practices, what buyers want, changes in buying journeys, and predictions about the future of in-person conferences and presentations. Special thanks to our rockstar...
Facing Health System Capacity Challenges? Leverage Rapid-Response Marketing.
Watch our complete 2022 Healthcare Marketing Trends Campfire Webinar Supply chain and labor shortages. Higher acuity patients. The unpredictability of what’s next for COVID-19 and hospitalization rates. Geez. And we thought healthcare marketing was challenging before...
3 Healthcare Marketing Predictions for 2022 That Should Be In Your Next Strategy Brief
I recently hosted a live discussion with four of my favorite minds and voices in the healthcare marketing community: Chris Boyer, Colin Hung, Rob Klein, and Curtis Munlin. I posed a simple question to the panel: What are your 2022 predictions for healthcare marketers?...
Is Recruitment the Next Health Care Marketing Crisis?
According to recent studies, between 20% and 30% of front-line U.S. health care workers say they are now considering leaving their profession—for good. Traditionally, health care HR and marketing departments have worked independently. But given the staffing crisis,...
Building a campaign patient audiences are ready to hear (post COVID-19)
Let’s begin with your patient’s mindset coming out of COVID-19. For over a year, patients have looked to their local health care system for health news. According to the research we conducted for our Engage: 2021 Trends Report: 90 percent of health care decision...
The Road to Digital Health Transformation: Are We There Yet?
Digital front doors … Data visualization … Patient pathways … and Chimeras. These were just a few of the topics we discussed during our 8/13/21 Campfire Chat with Christina Campo from Scripps Health, Therese Lockemy from Johns Hopkins Medicine, and our very own...
Marketers: Make Health Care Cool
Health care has always been ... a bit dull. At least compared to other categories like cars, cosmetics and sports apparel. But since the pandemic, health care is having its "moment." Is it time to make health care cool? Don’t roll your eyes just yet. There’s a...
Health Care Marketing’s Role in the Post-Pandemic Cleanup
Dear Health Care Marketer: we have our work cut out for us. As we’ve been documenting, our health care consumers have changed since the pandemic. Some of that change is good: 36% of baby boomers report they feel confident using new technology—a 10% increase since...
Hailey Sault Promotes Three to Senior Roles & Hires Senior Strategist
Hailey Sault elevates Elkins, Hanson and Gunderson to key roles Duluth firm deepens its expertise in digital marketing with the elevation of three senior employees; adds global talent to its strategy team. DULUTH, Minn. — Hailey Sault has promoted three of its team...
7 Ways The Pandemic Changed Your Health Consumers
Let’s do a little check-in. Have you changed since the pandemic? My suspicion? Probably so. Let me guess. You probably spend more time on your digital device. Health is more top-of-mind for you than before—partly due to the fact that your pants might be fitting a bit...
Why Engagement is the New Health Care Branding
The ever-quotable Seth Godin says that marketing used to mean advertising. Now marketing means everything. After all, the ways in which consumers learn about and engage with brands transcends traditional advertising. In health care, branding used to mean brand...
COVID Brain: What to Know When Marketing to Patient Consumers
“COVID Brain.” Do the recent digital privacy updates mean the end of digital marketing as we know it? Should hospitals see Walmart as their next—and perhaps greatest—fiscal threat? These were just a few topics I asked our panel of health care marketing industry...
Reflections on Harnessing the Power of Resilience
Challenges and changes. Tests of fortitude, capacity and endurance. We all faced them in 2020 and they’ve followed us into 2021. It’s why when Mike Seyfer, Hailey Sault’s CEO and my business partner, suggested that our Believe in Better Project 2021 event be centered...