Health Care Marketing & Research Blog
The #1 Skill of the Best Health Care Chief Marketing Officers
Of all the amazing traits and skills of the leading CMOs we’ve had the privilege of working with for 40+ years, what is the number one skill that sets the most effective CMOs apart from all the others? I believe the answer is simple: the ability to build consensus for...
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The art and science of health care marketing persona development
Wouldn’t it be amazing if you understood your patients so well that creating content for them was like sitting down and having a discussion? Wouldn’t it be even better if you knew where to find them and how to get their attention? That’s the magic of...
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The importance of words in cancer care marketing
I’ve lost several close friends to cancer, my dad has had recurrences of the disease over the past decade, and just recently my beloved sister-in-law was diagnosed with an aggressive form of cancer. At this writing, thank goodness, we know that her tumor has not...
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The Emotion/Engagement Health Care Marketing Matrix
As a writer, I am all about emotion. I have always believed that there’s an emotional core to every decision we make. I also believe that’s a good thing. Our emotions are what make us human. Backing me up is some strong science called neuromarketing. According to...
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5 Ways Marketers Should Think Like A Patient
Health care marketers have a tremendous responsibility to be advocates for the patients and prospective patients that their organizations serve. After all, modern marketing is ultimately the practice of adding value. Without advocating what today’s...
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This holiday season take 15 minutes to reflect on what matters
Yes, this time of year is busy. And as I get older, it seems to get even busier. Work, family, friends—all good things, but having the time to do everything, see everyone and be everywhere you need to be can put a serious dent in your holiday spirit....
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Health Care Marketers! Why Aren’t You On Instagram Yet?
It’s only eight years old, but the explosive growth of Instagram in that time—and even in the last 18 months—is astonishing. Claiming now more than 1 billion monthly active users, and with a growth of 20% from 2017 to 2018, it’s a platform that brands can...
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Content Marketing To Nurture The Health Care B2B Sale
Content marketing for B2B has one core purpose: to encourage a sale. In health care B2B, where sales cycles can be 18–24 months or longer, with multiple decision-makers, content marketing is a powerful—but an often underutilized—strategy for creating new...
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This Thanksgiving take time to listen.
The world is a wee bit crazy right now. Twenty-four-hour news about completely insane things. Communities split down the middle with differing beliefs and opinions. Families struggling to “leave politics at the door” when they gather for this holiday born...
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Are you curious? {1 way for health care marketers to nurture better lives and workplaces}
Ever wonder how to live and work better? Maybe the question needs to be: “Am I wondering enough?” Curiosity plays a crucial role in more than scientific breakthroughs and great storytelling, but in everything from relationships and personal growth to...
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Why You Should Care We Made OUTSIDE Magazine’s Top 50 Best Places to Work
What’s it like to work for a company that’s made OUTSIDE Magazine’s Best Places to Work list two years in a row? More importantly, why should anyone outside of our offices—especially our clients—care? For me personally, it boils down to this. There is a...
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Believe in Better Project 2018 Recap
Do you believe health care can be better? Better for patients? Better for those who work in health care? Better for your pocketbook? Better for caring for everyone? Treating the whole person? Treating the root cause, and not just the symptoms? [video...
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Why we have to talk about suicide (especially as health care marketers)
Do you remember how you felt when you heard about the suicides of designer Kate Spade and chef Anthony Bourdain? Well, just one short day after the news broke about Anthony Bourdain, I personally felt that same shock and sadness tenfold. I received a voice...
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How Can We Fix Our Broken Health Care System? A Nod From The Small Screen
If you’ve been following our social media outreach or have checked out some of our prior blog posts, you’re probably already semi-familiar with the upcoming Believe in Better Project event. If you’re new here, welcome! And, let me give you a quick plug...
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Influencer Marketing
Health care companies are finding innovative ways to reach their targeted audiences. One approach to creating new connections is leveraging influencer marketing. But is influencer marketing still relevant and does it fit for the future of the health care...
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The Digital Health Care Experience: what your patients are demanding.
It’s a digital world out there and there’s no turning back. Smartphones, tablets, wearable and apps link us to the news, entertainment, shopping and our friends. They map our journeys, record our walking miles, help us meditate and answer our questions...
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Avoiding Mistakes on Social Media
Do you ever question the effectiveness of your social media marketing strategy? As social platforms constantly evolve and change, so should we as marketers—in order to best reach and engage with our audiences. It’s easy to get lost in the routine of...
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Who is generation Z? The top 4 things you need to know about their digital behavior and how to reach them.
Generation Z is comprised of people born after 1996. They have a buying power of $143 billion, and are well on track to becoming the largest generation of consumers by 2020. 85% of Generation Z is on social media, and are 59% more likely than previous...
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Women are changing health care (and are overdue for the corner office)
I recently read that women are writing a new playbook of power in order to create the world they want to live in. Yes, we have been finding a louder voice lately and it’s a wonderful chorus. The problem is that in order to write a “new playbook of power”...
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Finding your joy in health care marketing.
No dark fate determines the future – we do. Each day and each moment, we are able to create and recreate our lives and the very quality of human life on our planet. —Dalai Lama & Desmond Tutu The Book of Joy Today, I write from my heart. No KPIs. No...
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