Facebook Algorithm Change: Do’s and Don’ts for Health Care Marketers

Being prepared as a health care marketer always wins. Instead of trying to “hack” the Facebook algorithm, let’s work with the algorithm while it evolves, not against it. The planning and strategy an organization pours into understanding the algorithm while...

5 strategies for better health care writing

What’s true of medicine is true of writing. We practice to improve. We lean in to learn from each other. And in the process, the work goes from good to great, or at least from meh to clearly better-than-meh. It’s why I recently attended the Everything:...

Health Care Marketing Leaders: 7 Reasons Your Title Should Change

What’s in a title? Since you’ve spent the better part of your career battling perceptions and branding is under your purview, you understand. So let this be your moment to reflect and think about yourself. Yes, you. Your job title can impact everything...

Does Walgreens love me more than my doctor?

Every month or so, I receive an email jam-packed with tips and proactive ideas to help create a healthier me. You would think this information-filled email came from my health care provider, but it doesn’t—it comes from my pharmacy—Walgreens. A matter of...

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