Health Care Marketing & Research Blog
Why Health Care Marketers Should Worry About Amazon, Apple and Walmart
The thunderous and rapid delivery of merger and acquisition headlines this past year—with Walmart and Humana most recently—leave big questions unanswered for health care marketers. Are we headed to all national health brands? Are local or regional...
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What I Wish I Had Known About Health Care Marketing 20 Years Ago
2018 marks my 20th year in health care marketing. It's been a big year for me, personally and professionally. I celebrated by leaving a company where I had been a part owner to join the amazing people at Hailey Sault. I got remarried. I adopted a puppy....
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Hailey Sault Welcomes Four New Clients
Marketing firm expands into innovative health care markets Duluth, Minn. (June 4, 2018)—Hailey Sault—a health care marketing firm headquartered in Duluth, Minnesota, with offices in both Richmond, Virginia and New York City—recently announced the addition...
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Why Finding A Doctor Is Like Online Dating
Tinder has ruined the millennial generation. If we could “swipe right” or left on a lot of choices in life, we would. A political rant on social media? Swipe left. Free ice cream? Swipe right. The online dating app’s algorithm matches singles based on...
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Better Storyteller, Better Health Care Marketer: 5 Proven Strategies
Think about how many times in your life you’ve heard someone say “Man, I’ve got a good story about that!” Or, when a child asks, “Can you tell me a story?” Telling a really good story is a gift, a strength, a leverage point, a passion—especially in health...
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How to Market Your Marketing Department
Coca-Cola employs about 700,000 people across the world. If you were to ask all 700,000 employees if marketing and branding was important to Coca-Cola’s business, you’d probably get 700,000 “Heck yeah!” responses. But what about in your organization? Do...
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Who’s going to solve the problem of the rising cost of health care?
There are so many working parts to the problem of the rising cost of health care that it seems almost impossible to solve. At this point, our politicians are locked in a health care battle and some of the solutions they’ve proposed seem untenable and...
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Let’s Meet Up in Salt Lake
We believe in better. If you do, too, let’s meet up in Salt Lake. Hailey Sault is a proud sponsor of the 23rd Healthcare Marketing & Physician Strategies Summit, April 30–May 2nd. We’re premiering our new exhibit booth at the conference. Look for us just...
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Facebook Algorithm Change: Do’s and Don’ts for Health Care Marketers
Being prepared as a health care marketer always wins. Instead of trying to “hack” the Facebook algorithm, let’s work with the algorithm while it evolves, not against it. The planning and strategy an organization pours into understanding the algorithm while...
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5 strategies for better health care writing
What’s true of medicine is true of writing. We practice to improve. We lean in to learn from each other. And in the process, the work goes from good to great, or at least from meh to clearly better-than-meh. It’s why I recently attended the Everything:...
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Health Care Marketing Leaders: 7 Reasons Your Title Should Change
What’s in a title? Since you’ve spent the better part of your career battling perceptions and branding is under your purview, you understand. So let this be your moment to reflect and think about yourself. Yes, you. Your job title can impact everything...
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7 Habits of Highly Effective Health Care Marketers
Health care is a calling for many, including marketers and communications professionals. But even as we work with the purpose and mission of creating a healthier world, our business lives are challenged by the daily tug-of-war of competing priorities, too...
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The Top 8 Metrics That Matter For Busy Health Care Marketers
Return on Investment (ROI) matters when it comes to your social media campaign and digital presence, but how can you narrow down the numbers to measure what matters most? It may look impressive to have a lot of “likes” on your page or website visits, but...
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There is an opioid marketing crisis in health care. Here’s how you can help solve it.
“Like most people, I’d heard about the opioid epidemic. It was especially hard to get my mind around a statistic from 2016: almost as many deaths from drug overdoses as in all of America’s recent wars combined. But numbers are an abstraction. I had no idea...
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Why Video Helps Health Care Marketers Attract More Patients
When patients say they want to spend more time with their care providers, it’s not necessarily because they want to discuss the exciting twists and turns of the human lymphatic system. What they really want is to figure out how their care provider operates...
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Using Digital to Improve Traditional Media Buys for Health Care Brands
One of the major health care marketing trends we’re excited about is how digital media networks improve the performance of traditional media buys. Here are three quick examples of what I mean. Example 1: Increase in Brand Lift When our clients run a...
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Melissa Frascella Joins Hailey Sault as NYC-based Senior Strategist
Bergen health care marketer joins office serving Hudson County clients Duluth, Minn. February 20, 2018—Hailey Sault recently welcomed Melissa Frascella to its integrated marketing team specializing in health care and cause-driven communications. As a...
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Does Walgreens love me more than my doctor?
Every month or so, I receive an email jam-packed with tips and proactive ideas to help create a healthier me. You would think this information-filled email came from my health care provider, but it doesn’t—it comes from my pharmacy—Walgreens. A matter of...
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An argument for ditching the word patient
As a health care copywriter words are my business—especially those that have to do with describing the relationship between people and the care they receive. To me, words reflect our reality and our values. They are part of who we are as individuals. And...
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5 Ways to Nail Your Health Care Marketing Plans
We work with leaders in health care marketing and strategy for a living. We get to see firsthand their challenges and have the privilege of helping them achieve their goals. I’ve had the personal good fortune of working with some of the brightest and best leaders in...
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