COVID-19: The 5 Connection Points Health Care Must Nurture

One year ago (give or take a few weeks), our focus as health care communicators and leaders shifted from brand-driven communication to purpose-driven communication—and making connections with our audiences in order to provide vital health information.  On this...

The Health Care Marketer’s Post-Pandemic World

Who remembers Stretch Armstrong? He was the muscular, gel-filled action figure toy who could stretch from his original size of 15 inches to 4 or 5 feet and then bounce back again. That’s how one of our three guest panelists, Kelly Meigs from Tanner Health in Georgia,...

Engagement is the New Branding: 2021 Health Care Marketing Trends Report

As we face another year of planning inside a global pandemic there is one (and only one) trend that we believe needs to be front and center for health care marketers—patient-consumer engagement.  Join us as we back up the bold statement that engagement is the new...
How are you talking about COVID?

How are you talking about COVID?

I’m a copywriter, so it’s my job to obsess over words. And, ever since the onset of the coronavirus pandemic, I’ve been obsessed with the words and phrases we as health care marketers are using surrounding COVID-19. I’ve been carefully thinking about their meanings,...

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