What to do when every orthopedic service line campaign looks the same

How do you proceed when your market is being flooded with orthopedic service line campaigns featuring expert surgeons and touting best in class services? How do you step back, stay true to your brand and resist the urge to do a full-blown“us too” campaign?  More...

Health Care Access Issues Are Marketing Opportunities

Have you seen this movie before? A health care marketer is tasked with growing market share for their organization’s brand. Here comes the plot twist: the service lines that have the biggest opportunity for long-term growth can’t handle any more new patients! Bah!...

Transforming Health Care: Believe in Better Project 2019 Recap

For two days in October, eight health care innovators and change agents converged in Duluth to share with others how they’re making health care better for all. The Believe in Better Project is an event designed to encourage conversation, community, and breakthroughs....
Big ideas: How to make lightning strike

Big ideas: How to make lightning strike

You’ve seen them. You’ve envied them. You’ve wondered where they come from and how you can get your hands on them. They are those absolutely simple but brilliant big ideas that lead to memorable health care campaigns.  Read no further. (Although if you don’t, you’ll...

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