Health Care Marketing & Research Blog
Five Tools to Upgrade Your Marketing Strategies
We’re finding that more and more health brands we work with are using an “agile-like” planning strategy. Instead of developing year-long marketing strategies, many of our clients develop their marketing strategies in response to immediate opportunities. There’s no...
![Rethinking Brand Impact on the Patient Journey [Part 5 of 5]](https://www.haileysault.com/wp-content/uploads/2019/12/MMOS_5_Blog-400x250.jpg)
Rethinking Brand Impact on the Patient Journey [Part 5 of 5]
For years, perhaps even decades, brand level initiatives were the cream of the crop for marketers. For clients, they’re an affirmation of their leadership skills. For agencies, brand development of any kind is the most highly visible, and often the most lucrative of...
What to do when every orthopedic service line campaign looks the same
How do you proceed when your market is being flooded with orthopedic service line campaigns featuring expert surgeons and touting best in class services? How do you step back, stay true to your brand and resist the urge to do a full-blown“us too” campaign? More...
Health Care Access Issues Are Marketing Opportunities
Have you seen this movie before? A health care marketer is tasked with growing market share for their organization’s brand. Here comes the plot twist: the service lines that have the biggest opportunity for long-term growth can’t handle any more new patients! Bah!...
Transforming Health Care: Believe in Better Project 2019 Recap
For two days in October, eight health care innovators and change agents converged in Duluth to share with others how they’re making health care better for all. The Believe in Better Project is an event designed to encourage conversation, community, and breakthroughs....
To reshape health care, The Believe in Better Project starts with stories of success
Have you ever paused and thought about what it would take to be in the best health you could be? Sure, we’ve all envisioned our best selves. That picture typically doesn’t look like our current selves. And it would take a lot of help to really get there. Now imagine...
Big ideas: How to make lightning strike
You’ve seen them. You’ve envied them. You’ve wondered where they come from and how you can get your hands on them. They are those absolutely simple but brilliant big ideas that lead to memorable health care campaigns. Read no further. (Although if you don’t, you’ll...
Hospital Marketers: Time to Stop One-Size-Fits-All Campaigns?
My stepmother used to knit me sweaters. Every Christmas there was that awkward moment when I had to try on her latest knitting experiment. The sweaters never fit—the neck was too small, the sleeves were too long, or my belly would show. (I was a fat kid. I didn’t want...
![Key Factors to Influencing Patients During Consideration & Decision [Part 4 of 5]](https://www.haileysault.com/wp-content/uploads/2019/07/MMOS_4A_Blog-400x250.jpg)
Key Factors to Influencing Patients During Consideration & Decision [Part 4 of 5]
Let’s be real. New patient acquisition is the Holy Grail of health care marketing. Sure, we have other priorities, too. But acquisition is what we all strive for. I’m not talking about just increasing inquiries, appointments or volumes. I’m talking about market...
![Kickstart Your Marketing OS: The Human Centered Persona [Part 3 of 5]](https://www.haileysault.com/wp-content/uploads/2019/07/MMOS_3_Blog-1-400x250.jpg)
Kickstart Your Marketing OS: The Human Centered Persona [Part 3 of 5]
In the first two blogs in this series, I’ve shared that the Modern Marketing Operating System for Patient Acquisition, Engagement and Advocacy performs better than existing marketing models. In case you’re just jumping in now, the headline is: you should begin...
For better healthcare ideas: tune into The Believe in Better Podcast
What’s the sound of better thinking for health care delivery? Have a listen. With our new Believe in Better Podcast, Hailey Sault grabbed the mic to pursue a series of conversations with bold, insightful thinkers from across the American healthcare landscape. The...
Don Sloane: The Believe in Better Project Speaker Series
How does an advertising agency that specializes in health care begin to fix what it sees as a broken health care system? It starts with The Believe in Better Project, a two-day event that gathers health care experts and change makers together in one place. The goal is...
![3 Things Healthcare Marketers Should Already Be Doing [Part 2 of 5]](https://www.haileysault.com/wp-content/uploads/2019/06/MMOS_2_Blog-400x250.jpg)
3 Things Healthcare Marketers Should Already Be Doing [Part 2 of 5]
Last week, I introduced the phrase, the “Modern Marketing Operating System.” Yes, I know this sounds like jargon, but it’s not. In fact, there are fewer things I’ve had more clarity about in my career than the power and effectiveness in Patient Journey Mapping and its...
Denise Tahara PhD: The Believe in Better Project Speaker Series
What is it going to take to fix our broken health care system? It’s a question we’ve taken on as a marketing and advertising agency specializing in health care. And it’s why we hosted The Believe in Better Project in 2018. For two days last October experts in health...
![Defining The Modern Marketing Operating System [Part 1 of 5]](https://www.haileysault.com/wp-content/uploads/2019/06/MMOS_1_Blog-400x250.jpg)
Defining The Modern Marketing Operating System [Part 1 of 5]
The old way of healthcare marketing is dead. It’s not relevant. It’s not effective. It’s just not working. If you’ve seen our latest thinking around Patient Journey Mapping, hopefully it struck a chord. For many of you who joined us in our PJM Master Class,...
The Health Care Marketing Mid-Year Checkup
It’s June. And you know what that means: it’s time for the Mid-Year Marketing Checkup. What? You never heard of the Mid-Year Marketing Checkup? Well, just let me place this stethoscope to your chest. Breathe in. Now breathe out and I’ll tell you more. Most of our...
B2B Health Sales: Cracking Cold Markets
One of the biggest challenges we see with our health care clients engaged in B2B sales opportunities is breaking into new markets or categories: for example, entering a new territory or launching products and services in new business categories. There are several...
Jay Pryor: The Believe in Better Project Speaker Series
This coming October, health care change agents and experts from around the country will be gathering for an event like no other—The Believe in Better Project 2019. It will take place next to the shores of Lake Superior in Duluth, Minnesota on Wednesday, October 16 and...
Mind Your Own Bobber: 1 Confession and 5 Tips for Staying True to Your Brand
The first thing you need to know is that I love to fish. I hardly ever get out on the lake these days, but when I do, I'm in my happy place. I even have a picture of a bobber floating on the water taped to the monitor on my desk. You would think that bobber is on my...
Caspar Szulc: Believe in Better Project Speaker Series
What would happen if health care innovators and leaders from across the country got together for two days to share solutions to fixing our broken health care system? It happened at The Believe in Better Project 2018 and it is going to happen again in 2019. This year,...