The #1 Skill of the Best Health Care Chief Marketing Officers

Of all the amazing traits and skills of the leading CMOs we’ve had the privilege of working with for 40+ years, what is the number one skill that sets the most effective CMOs apart from all the others? I believe the answer is simple: the ability to build consensus for...

The art and science of health care marketing persona development

Wouldn’t it be amazing if you understood your patients so well that creating content for them was like sitting down and having a discussion? Wouldn’t it be even better if you knew where to find them and how to get their attention? That’s the magic of...

The importance of words in cancer care marketing

I’ve lost several close friends to cancer, my dad has had recurrences of the disease over the past decade, and just recently my beloved sister-in-law was diagnosed with an aggressive form of cancer. At this writing, thank goodness, we know that her tumor has not...

This Thanksgiving take time to listen.

The world is a wee bit crazy right now. Twenty-four-hour news about completely insane things. Communities split down the middle with differing beliefs and opinions. Families struggling to “leave politics at the door” when they gather for this holiday born...

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Believe in Better Project 2018 Recap

Do you believe health care can be better? Better for patients? Better for those who work in health care? Better for your pocketbook? Better for caring for everyone? Treating the whole person? Treating the root cause, and not just the symptoms? [video...

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Influencer Marketing

Health care companies are finding innovative ways to reach their targeted audiences. One approach to creating new connections is leveraging influencer marketing. But is influencer marketing still relevant and does it fit for the future of the health care...

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