Health Care Marketing & Research Blog
How Can We Fix Our Broken Health Care System? A Nod From The Small Screen
If you’ve been following our social media outreach or have checked out some of our prior blog posts, you’re probably already semi-familiar with the upcoming Believe in Better Project event. If you’re new here, welcome! And, let me give you a quick plug...
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Influencer Marketing
Health care companies are finding innovative ways to reach their targeted audiences. One approach to creating new connections is leveraging influencer marketing. But is influencer marketing still relevant and does it fit for the future of the health care...
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The Digital Health Care Experience: what your patients are demanding.
It’s a digital world out there and there’s no turning back. Smartphones, tablets, wearable and apps link us to the news, entertainment, shopping and our friends. They map our journeys, record our walking miles, help us meditate and answer our questions...
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Avoiding Mistakes on Social Media
Do you ever question the effectiveness of your social media marketing strategy? As social platforms constantly evolve and change, so should we as marketers—in order to best reach and engage with our audiences. It’s easy to get lost in the routine of...
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Who is generation Z? The top 4 things you need to know about their digital behavior and how to reach them.
Generation Z is comprised of people born after 1996. They have a buying power of $143 billion, and are well on track to becoming the largest generation of consumers by 2020. 85% of Generation Z is on social media, and are 59% more likely than previous...
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Women are changing health care (and are overdue for the corner office)
I recently read that women are writing a new playbook of power in order to create the world they want to live in. Yes, we have been finding a louder voice lately and it’s a wonderful chorus. The problem is that in order to write a “new playbook of power”...
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Finding your joy in health care marketing.
No dark fate determines the future – we do. Each day and each moment, we are able to create and recreate our lives and the very quality of human life on our planet. —Dalai Lama & Desmond Tutu The Book of Joy Today, I write from my heart. No KPIs. No...
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Health Care Branding: 6 benefits to discovering your archetype.
Do you want to build trust and be top-of-mind with your audience in a way that is more authentic and true to your brand? Do you want to leave no doubt in your health care consumers’ minds about what differentiates you from your competition? Dig into...
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Are Health Care Ad Agencies Going Extinct?
At the last SHSMD conference, I walked exhibit hall. Something … was … off. I had been going to this conference and the Healthcare Marketing and Strategies Summit for almost two decades. Something was different. It took me another hour of walking past the...
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5 Steps To Harness The Power of Social Listening for Health Care Marketing
Do you want to better understand what people really think and feel about your organization’s brand, and what’s holding them back from becoming a loyal advocate? Thanks to technology, it’s never been easier to gain these insights in real time. Social media...
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Health Care Marketers: Can We Stop Using These Words?
I decided to do an office email survey with Hailey Sault colleagues in our three offices. We’re a health-focused firm that works with hospitals, providers and technology firms across the country. I can’t tell you how many orthopedics campaigns we’ve...
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5 Strategies: Leverage Patient Journey Mapping to Improve Patient Experience
The term “Patient Journey Mapping” often feels like the phrase “Gluten-free”; it is trendy, talked about in different circles, is supposedly beneficial for us and yet is often ambiguous to define. Here’s how I’ve come to appreciate the power of Patient Journey...
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Marketers: Protect the Trust Between Physicians and Patients
“They” say that if you don’t have your health, you don’t have anything—and to me that rings true. My health is my life. Or, I should say my health makes the quality of my life possible. And, when it comes to the health issues that really count, like...
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7 tips for better reputation management
Brand reputation management can be a tricky thing. Not because it’s hard to approach—it isn’t—but because it’s often misunderstood by most health care brands. Let’s start with what brand reputation management is not. Managing your brand's reputation isn’t...
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Why Health Care Marketers Should Worry About Amazon, Apple and Walmart
The thunderous and rapid delivery of merger and acquisition headlines this past year—with Walmart and Humana most recently—leave big questions unanswered for health care marketers. Are we headed to all national health brands? Are local or regional...
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What I Wish I Had Known About Health Care Marketing 20 Years Ago
2018 marks my 20th year in health care marketing. It's been a big year for me, personally and professionally. I celebrated by leaving a company where I had been a part owner to join the amazing people at Hailey Sault. I got remarried. I adopted a puppy....
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Hailey Sault Welcomes Four New Clients
Marketing firm expands into innovative health care markets Duluth, Minn. (June 4, 2018)—Hailey Sault—a health care marketing firm headquartered in Duluth, Minnesota, with offices in both Richmond, Virginia and New York City—recently announced the addition...
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Why Finding A Doctor Is Like Online Dating
Tinder has ruined the millennial generation. If we could “swipe right” or left on a lot of choices in life, we would. A political rant on social media? Swipe left. Free ice cream? Swipe right. The online dating app’s algorithm matches singles based on...
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Better Storyteller, Better Health Care Marketer: 5 Proven Strategies
Think about how many times in your life you’ve heard someone say “Man, I’ve got a good story about that!” Or, when a child asks, “Can you tell me a story?” Telling a really good story is a gift, a strength, a leverage point, a passion—especially in health...
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How to Market Your Marketing Department
Coca-Cola employs about 700,000 people across the world. If you were to ask all 700,000 employees if marketing and branding was important to Coca-Cola’s business, you’d probably get 700,000 “Heck yeah!” responses. But what about in your organization? Do...
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