Our history: an evolution
The story started long ago in a makeshift office not so far away. Over the years, the team and the clients changed. Relationships formed and grew stronger. The work became more sophisticated and focused, with results that resonated and impacted lives in many ways. And now, we’re creating a new story.
The first sparkJanuary 1, 1975
A light bulb went off. That happened a lot with a pull-string fixture hanging from the ceiling in an old basement beneath a men’s clothing shop. After all, this was a start-up business on a shoestring budget. But something else was going on. A vision was born. When Howard Klatzky opened an advertising and public relations agency in Duluth, Minnesota, he saw the need for more than sales results. Sure, we had to keep the lights on, and improve the lighting. Yet there were untapped opportunities to create work that mattered in people’s lives—and in the process, make things better and brighter for everyone.Read more
Duluth ClinicJanuary 1, 1980
Duluth Clinic, one the nation’s original multi-specialty physician group practices, begins working with H.T. Klatzky & Associates.
Marsha HysteadJanuary 1, 1981
Marsha Hystead joins the agency, bringing an energy and enthusiasm for championing a good cause that spreads like wildfire through the agency.
VisitDuluthJanuary 1, 1983
A long-term relationship begins with the Duluth Convention Visitors Bureau. We would rebrand the destination tourism group as VisitDuluth and create work that led to consistent annual ROI—and ever increasing awareness—for the city over the course of decades.
St. Luke’s HospitalJanuary 1, 1996
St. Luke’s Hospital hires us to create a new identity and position. We introduce “The Patient Above All Else,” branding that remains deeply recognizable in northern Minnesota and Wisconsin decades later.
Praxis InternationalJanuary 1, 1999
Praxis International, an international non-profit working toward the elimination of violence in the lives of women and children, asks us to create a campaign to help stop domestic violence in rural areas across America.
Mike SeyferJanuary 1, 2000
Mike Seyfer leaves Fallon Minneapolis and joins us at HTK. Mike brings a national perspective to our interactive department.
ADDY AwardJanuary 1, 2001
Our campaign for Praxis International wins a national American Advertising Federation ADDY Award.
SMDC Health SystemJanuary 1, 2003
We begin working with SMDC Health System, now a part of Essentia Health, a not-for-profit integrated health care system, serving people in Minnesota, Wisconsin, North Dakota and Idaho.
Empire Health ServicesJanuary 1, 2004
Empire Health Services in Spokane, Washington, notices our work and asks us to help them find their unique voice in a market dominated by a larger system.
Spring Point ProjectFebruary 1, 2004
We go to work for Spring Point Project, a nonprofit corporation formed to develop a cure for type 1 diabetes using islet tissue from pigs.
Sacred Heart HospitalMarch 1, 2006
Sacred Heart Hospital in Eau Claire, Wisconsin hires us to change its image from a mild-mannered community hospital to a regional tertiary care center and a leading advocate for healing the body, mind and spirit.
Who’s First?January 1, 2007
Our campaign for Empire Health Services, “Who’s First in Your Heart?”, wins a national American Advertising Federation ADDY Award.
Ministry Health CareFebruary 1, 2007
HTK acquires Schiek and Widule in Rhinelander, Wisconsin, and begins working with Ministry Health Care.
Give Voice NowJanuary 1, 2008
When the Miller-Dwan Foundation needed support to build Amberwing, a vitally needed source for child and adolescent mental health care, we championed the cause by working with media partners to raise the last $2 million of the capital campaign—and generate awareness about youth suicide through an award-winning, pro-bono “Give Voice Now” campaign.
Maple Grove HospitalJanuary 1, 2009
Maple Grove Hospital, the first new inpatient hospital to be built in Minnesota in more than 20 years, asks us to craft a website introducing the hospital to the suburban Minneapolis communities it would soon serve.
St. Joseph’s HospitalJanuary 1, 2010
We begin working with St. Joseph’s Hospital in Chippewa Falls, Wisconsin, a sister hospital to Sacred Heart Hospital, creating a campaign called “What Matters Most.”
Face it TOGETHERJanuary 1, 2011
After a national search, we are hired by Face it TOGETHER in the nonprofit’s quest to create a unique national model for those seeking help recovering from alcohol and drugs.
Jersey City Medical CenterFebruary 1, 2011
Jersey City Medical Center (now part of Barnabas Health) hires us to bolster the image of an urban hospital that’s evolved and triumphing over long odds.
HTK Marketing CommunicationsJanuary 1, 2012
H. T. Klatzky & Associates is sold to Marsha Hystead and Mike Seyfer, who change the agency’s name to HTK Marketing Communications.
Visit Saint PaulJanuary 1, 2013
Visit Saint Paul invites us to help usher in new ways for visitors to see, share and connect with Minnesota’s romantic, historic, deliciously enjoyable capital city.
A New HomeFebruary 1, 2014
A fire destroys the Redstone, our home base for 27 years, and we move into our new home atop the DeWitt-Seitz Marketplace.
CarePoint HealthJanuary 1, 2015
CarePoint Health begins working with our team to reinvigorate its marketing efforts throughout the diverse and bustling region of Hudson County, New Jersey.
Health Care Choice in AmericaFebruary 1, 2015
“Health Care Choice in America,” the first of three research studies we performed with Frank N. Magid & Associates, launches and is presented in conferences ranging from SHSMD to the Healthcare Marketing & Physician Strategies Summit and beyond.
Richmond OfficeApril 1, 2015
Our first sister office in Richmond, Virginia, opens.
Hailey SaultJanuary 1, 2017
Hailey Sault (“Hay-lee-soo”) is born: We unveil a new name, identity and position to match our purpose.